Click here to close now.




















Welcome!

News Feed Item

PointRoll Names Mario Diez Chief Executive Officer

PointRoll, a Gannett company and a leading provider of digital advertising technology and services, today announced the appointment of Mario Diez as Chief Executive Officer. Diez will be based at the company’s headquarters in King of Prussia, PA, outside Philadelphia.

This is a homecoming of sorts, as Diez opened the New York market for PointRoll in 2003, when the company was a two-year-old startup. In the years since, he has become one of the industry’s leaders at the vanguard of the display advertising ecosystem’s evolution.

“Combining PointRoll’s creative and delivery legacy with the back-end analytics and scale that marketers want makes PointRoll a very exciting place to work in the years to come,” said Diez. “I joined PointRoll as its 13th employee more than a decade ago, and today, I am returning as its 266th. We intend to drive innovation and value just as we did as a startup, all while providing the same quality service that has been our hallmark throughout.”

Diez takes the helm at a pivotal time for PointRoll as it further expands beyond offering rich media, video and mobile display advertising to being a multi-screen digital advertising creation, delivery and measurement provider. Recognizing the proliferation of multi-screen media engagement and the difficulty marketers have with existing technologies and disparate, multi-vendor solutions, PointRoll delivers both the technology and support services to enable buyers and sellers to bridge this gap.

“The intersection of consumer behavior and technology is driving marketers to move beyond just exploring multi-screen strategies to implementing them at scale,” said David Payne, Chief Digital Officer at Gannett. “PointRoll has the relationships in place, has an incredible service reputation, and has the leader to meet this need as we build the technology to make this work. Mario has a keen understanding of the industry and the experience needed to lead PointRoll into the future.”

Today, PointRoll provides HTML5 and Flash ad-authoring tools with single tag delivery and the ability to distribute ads and measure campaign performance on any digital screen in all display environments, including social media. PointRoll delivers and measures the effectiveness on a customized basis for more dynamic campaigns on behalf of more advertisers, agencies and publishers than anyone else online.

“PointRoll is well positioned to provide deep solutions across the three primary needs of brands: exceptional creative, multi-screen media distribution and meaningful measurement,” said Diez. “We’re making it easy via simple-to-use tools, enhanced media and targeting capabilities, and are already testing attribution analytics. This will enable marketers to better gauge campaign effectiveness across not only their buy, but across multiple devices.”

Diez has been at the center of creative, media and measurement technologies, building sales for and leading some of the best-regarded and innovative technologies in digital media. After senior roles at New York Times Digital and PointRoll, Diez joined Centro to build its local media platform in New York as Vice President of Eastern Sales. After Centro, as Vice President for Datran Media, he launched Aperture, the industry’s first real time analytics platform based on verified household data. Most recently, he led quadrantONE, the industry’s first and only multi-company private exchange exclusively devoted to premium local publishers.

About PointRoll

Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective interactive advertising. Today, PointRoll provides display advertising products including video, mobile, rich media, social, standard display and emerging formats, across all digital screens. With OnPoint, a next generation ad design, delivery and analytics platform, PointRoll enables advertisers to manage and create compelling campaigns more efficiently – connecting with consumers, driving engagement and generating quantifiable results. For more information, visit http://www.pointroll.com or follow us @pointroll.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what...
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...