Welcome!

News Feed Item

PointRoll Names Mario Diez Chief Executive Officer

PointRoll, a Gannett company and a leading provider of digital advertising technology and services, today announced the appointment of Mario Diez as Chief Executive Officer. Diez will be based at the company’s headquarters in King of Prussia, PA, outside Philadelphia.

This is a homecoming of sorts, as Diez opened the New York market for PointRoll in 2003, when the company was a two-year-old startup. In the years since, he has become one of the industry’s leaders at the vanguard of the display advertising ecosystem’s evolution.

“Combining PointRoll’s creative and delivery legacy with the back-end analytics and scale that marketers want makes PointRoll a very exciting place to work in the years to come,” said Diez. “I joined PointRoll as its 13th employee more than a decade ago, and today, I am returning as its 266th. We intend to drive innovation and value just as we did as a startup, all while providing the same quality service that has been our hallmark throughout.”

Diez takes the helm at a pivotal time for PointRoll as it further expands beyond offering rich media, video and mobile display advertising to being a multi-screen digital advertising creation, delivery and measurement provider. Recognizing the proliferation of multi-screen media engagement and the difficulty marketers have with existing technologies and disparate, multi-vendor solutions, PointRoll delivers both the technology and support services to enable buyers and sellers to bridge this gap.

“The intersection of consumer behavior and technology is driving marketers to move beyond just exploring multi-screen strategies to implementing them at scale,” said David Payne, Chief Digital Officer at Gannett. “PointRoll has the relationships in place, has an incredible service reputation, and has the leader to meet this need as we build the technology to make this work. Mario has a keen understanding of the industry and the experience needed to lead PointRoll into the future.”

Today, PointRoll provides HTML5 and Flash ad-authoring tools with single tag delivery and the ability to distribute ads and measure campaign performance on any digital screen in all display environments, including social media. PointRoll delivers and measures the effectiveness on a customized basis for more dynamic campaigns on behalf of more advertisers, agencies and publishers than anyone else online.

“PointRoll is well positioned to provide deep solutions across the three primary needs of brands: exceptional creative, multi-screen media distribution and meaningful measurement,” said Diez. “We’re making it easy via simple-to-use tools, enhanced media and targeting capabilities, and are already testing attribution analytics. This will enable marketers to better gauge campaign effectiveness across not only their buy, but across multiple devices.”

Diez has been at the center of creative, media and measurement technologies, building sales for and leading some of the best-regarded and innovative technologies in digital media. After senior roles at New York Times Digital and PointRoll, Diez joined Centro to build its local media platform in New York as Vice President of Eastern Sales. After Centro, as Vice President for Datran Media, he launched Aperture, the industry’s first real time analytics platform based on verified household data. Most recently, he led quadrantONE, the industry’s first and only multi-company private exchange exclusively devoted to premium local publishers.

About PointRoll

Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective interactive advertising. Today, PointRoll provides display advertising products including video, mobile, rich media, social, standard display and emerging formats, across all digital screens. With OnPoint, a next generation ad design, delivery and analytics platform, PointRoll enables advertisers to manage and create compelling campaigns more efficiently – connecting with consumers, driving engagement and generating quantifiable results. For more information, visit http://www.pointroll.com or follow us @pointroll.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...