News Feed Item

DEWAR'S® Launches New DEWAR'S Highlander Honey

New Innovation - DEWAR'S Blended Scotch Whisky Infused with Natural Flavors; Perfect for "The Drinking Man"

CORAL GABLES, Fla., March 27, 2013 /PRNewswire/ -- The House of DEWAR'S® has the spirits industry buzzing with the U.S. launch of DEWAR'S Highlander Honey—DEWAR'S Blended Scotch whisky infused with natural flavors.  This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original DEWAR'S WHITE LABEL® blend, the #1 selling premium Blended Scotch whisky in the United States1. DEWAR'S Highlander Honey brings delectable sweetness with a pleasing bite to a new, urban and modern consumer--"The Drinking Man."

(Photo: http://photos.prnewswire.com/prnh/20130327/NY84320)

"DEWAR'S Highlander Honey delivers fantastic notes of honey, but still retains the treasured characteristics of the original blend, which is renowned for its complex taste profile and its unparalleled smoothness," says Stephanie Macleod, Master Blender for DEWAR'S. "By using DEWAR'S WHITE LABEL as the core for DEWAR'S Highlander Honey, the infusion process builds on the already present honey aromas found in the blend and creates an exceptionally well-rounded and harmonious taste profile that "The Drinking Man"  has come to expect from DEWAR'S."

DEWAR'S WHITE LABEL has been stung by the honey bees near Aberfeldy, Scotland, and the result is alluringly smooth. The infusion of Scottish honey reveals a velvety, mellow character with influences of juicy citrus fruits. From the eyes to the nose to the palate, consumers will find a captivating blend of sweetness and bite with DEWAR'S Highlander Honey.

DEWAR'S Highlander Honey is the first offering in a strikingly modern and new "Highlander" range of products that will include unique expressions of DEWAR'S Blended Scotch whisky infused with natural flavors. The range will include innovations showcasing traditional and indigenous Scottish ingredients.

"DEWAR'S Highlander Honey is a welcome addition to The Drinking Man's portfolio and continues DEWAR'S long history of pioneering innovation within the spirits industry," says Arvind Krishnan, VP Brand Managing Director for the DEWAR'S brand. "Consumers are turning to brown spirits for their fullness of flavor and the rich taste they deliver. DEWAR'S Highlander Honey appeals to these consumers who seek new varieties and tastes and the DEWAR'S name assures them of quality."


Using Scottish honey harvested near the DEWAR'S distillery in Aberfeldy, Scotland, DEWAR'S Master Blender Stephanie Macleod has taken a uniquely local approach to crafting the first expression of the "Highlander" range.  The composition and taste of honey is terroir-driven. Macleod uses honey from local bees, which draw their honey profile from the rugged terrain of the Scottish Highlands and the warm, silky texture of Scottish plants. Scottish honey gives DEWAR'S Highlander Honey a unique smooth, buttery composition.

To create the taste of DEWAR'S Highlander Honey, Macleod places Scottish honey into a mesh pouch then infuses it with other natural flavors into DEWAR'S WHITE LABEL.  The blend is then filtered through oak cask wood chips. Beyond enhancing the treasured characteristics of DEWAR'S WHITE LABEL, the DEWAR'S Highlander Honey infusion process also maintains the desired 40% alcohol by volume.


"The Drinking Man" will appreciate the versatility of DEWAR'S Highlander Honey. It is perfect on the rocks, in a chilled shot drink to enhance the Scottish honey notes, or in a cocktail. A DEWAR'S Highlander Honey & Cola showcases the perfectly mixable nuances of the blend.


The launch of DEWAR'S Highlander Honey and the new DEWAR'S "Highlander" range of products demonstrate DEWAR'S pioneering innovation. Committed to raising the standard within the industry, the House of DEWAR'S has established a wide range of historic accolades.  DEWAR'S is the most awarded blended Scotch whisky in the world. DEWAR'S was one of the first distilleries to double-barrel age, also known as "marrying," its Scotch whisky blends. This process first created by Master Blender AJ Cameron and still followed today, involves placing newly created blends back into vintage oak casks for a second period of maturation, creating remarkable smoothness and depth of character.

DEWAR'S Highlander Honey will be available nationwide in April 2013 at fine wine and spirits retailers with a suggested retail price of $23.99 per 750 mL bottle. More information is available via www.Dewars.com.


Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world.  Best known for its iconic DEWAR'S WHITE LABEL, the top-selling Blended Scotch whisky in the USA, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12 Year Old, DEWAR'S 18 Year Old and the exclusive DEWAR'S SIGNATURE. These whiskies are crafted using the DEWAR'S double barrel ageing process. Pioneered by DEWAR'S in 1899, it involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded Blended Scotch. 

In 2012, DEWAR'S launched a new advertising campaign called "The Drinking Man's Scotch" aimed at connecting with a modern man.  The campaign has intelligence and wit and uses an alluring and mysterious Scottish woman to deliver advice on living life and on drinking Scotch.  The campaign has television, print and digital extensions. 

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch whisky, the world's most-awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin  in  the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United  States; MARTINI vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.


1 Nielsen TTL US BUSA defined 52wk ending 2/2/2013




More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...