Welcome!

News Feed Item

Rock Candy Life Finds an Eco-Minded Home

AUSTIN, TX -- (Marketwire) -- 03/27/13 -- Austin-based Rock Candy Life (RCL) shower curtains have been selected by TreeHouse to be featured in their new bath section. RCL's designer patterns appeal to a wide demographic, fitting for TreeHouse customers who range from college students to empty-nesters.

Rock Candy Life designs eco-friendly, chic shower curtains. Following the bespoke trend, each pattern is printed once and is available only as long as supplies last. At its core, RCL's mission is to provide stylish items for the home that do not come at a cost to either consumer health or the environment. RCL shower curtains are printed on non-toxic, biodegradable, recyclable PEVA. This combination of stylish design and ecological consciousness earned the brand a mention in Jessica Alba's guide to natural parenting The Honest Life.

Rock Candy Media, an entrepreneurial design and marketing firm that burst onto the Austin scene four years ago, introduced the Rock Candy Life product line when Founder Annie Liao Jones saw a hole in the shower curtain market. "My friends would buy the plastic liners and put them out in the sun to evaporate the toxins for an entire day before bringing them inside," Jones says, "That's when I even started thinking about the everyday items in our home that emit off-gasses. And usually if I found something eco-friendly, it wasn't design-friendly."

Elizabeth Pope, Better Living Department Head at TreeHouse recounts how she discovered the local shower curtain designers: "I stumbled onto Rock Candy Life while doing a Google search for non-toxic shower curtains. Current and future patterns are eye-catching and will look great in our displays. We like that they are limited prints, rather than mass-produced, and I got really excited when I learned they're located right in town." The South Austin home improvement superstore offers home improvement products with a focus on health, performance, sustainability, and corporate responsibility.

A little research revealed that RCL customers consistently praised the curtains' resistance to mold, and the fact that they do not require an additional shower liner. In Pope's view, eliminating the need for an excess piece of material is another way to reduce waste.

"We're thrilled to be going into TreeHouse's new bath department. The two brands take a playful, aesthetics-oriented approach to eco-friendly housewares. We look forward to a long, mutually beneficial partnership with such a progressive company," said Rock Candy Media Principal Annie Liao Jones.

TreeHouse, located at 4477 S. Lamar Blvd, will begin carrying the RCL brand Spring 2013.

About Rock Candy Life
Rock Candy Life is a design-savvy producer of eco-friendly products and is a division of Rock Candy Media, an Austin, Texas-based design and marketing firm that offers a full suite of online and print solutions to help businesses of all sizes increase sales and productivity. For more information on Rock Candy Life, visit www.rockcandylife.com. For more information on Rock Candy Media, please visit www.rockcandymedia.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

CONTACT:
Annie Liao Jones
Rock Candy Media
office: 512.291.7626
mobile: 512.944.0049

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...