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Top 10 Strategies for Marketing Success

The CMO’s Call to Action

In today’s social, mobile, big data and cloud world, significantly increasing demands have been placed on marketing. But if you’re up for the challenge, there’s never been a better time to be a CMO. This comprehensive strategies guide – a detailed look into what needs to be top of mind for today’s CMO – provides a few stimulating ideas to make your marketing journey more successful.

In this eBook, you’ll find insights into:

  • The six key challenges to building your brand
  • Formulating your strategy
  • How to segment your market to maximize revenue potential
  • Engaging the empowered customer
  • Enhancing customer value
  • Improving marketing ROI
  • Measuring what matters most
  • And more!

Download the eBook now!


Read the original blog entry...

More Stories By Grant Johnson

A dynamic, senior-level technology executive with a proven track record building businesses on a global basis. As Chief Marketing Officer for Pegasystems in Cambridge, MA Johnson is responsible for worldwide marketing strategy and execution. He oversees corporate marketing, field marketing, industry marketing, product marketing, marketing programs, marketing communications, analyst and public relations, and global web strategy. Previously, Johnson was the Vice President of Marketing at Guidance Software (GUID) and Vice President of Marketing and served as an officer for FileNet Corp., a $400+ million enterprise software vendor acquired by IBM in 2006. Prior to that, he was Vice President of Marketing for FrontBridge, an email management vendor acquired by Microsoft. Johnson led the company’s re-naming and re-launch, built the marketing team and delivered integrated marketing programs to support significant and sustained revenue growth. He has also served as Director of Marketing for Symantec, with worldwide responsibility for the Norton brand, and as Senior Vice President of Marketing at Ethentica, an enterprise security vendor. Johnson received his bachelor of arts from the University of California, Santa Barbara and his master’s in business administration from Pepperdine University. He has also published several articles on best practices in high tech marketing and co-authored the book, PowerBranding™

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