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Tykoon Launches Co-Branded Technology Platform

Financial institutions and retailers can now provide leading financial literacy and family-friendly payment platform to customers

NEW YORK, April 3, 2013 /PRNewswire/ -- Tykoon, the premier financial education tool for kids and their parents that empowers kids to develop stronger financial values with real money and real-life experiences, today announced the launch of its co-branded technology platform.  The platform, which was formerly only available on and through the Tykoon mobile application, is now available for co-branded integration to financial institutions and retailers focused on improving financial literacy and responsibility among today's younger population.

"For our youngest generation to become financially and socially responsible consumers, we need to teach children to transact responsibly online and make smart decisions with their own money," said Mark Bruinooge, CEO and co-founder of Tykoon. "By offering customers a co-branded Tykoon experience, financial institutions and retailers become part of the financial literacy movement.  Not only will they be able to help educate kids and families on financial responsibility, but they will also have a hand in shaping the future of banking and the concept of virtual currency."

The co-branded Tykoon platform delivers the innovative goal-based saving, earning, spending and charitable giving technologies to a company's customer base in a familiar, branded experience.

"We are already in discussions with several leading companies who view this as an opportunity to improve their brand perception among consumers and also see the importance of providing these important financial tools to their current customer base," continued Bruinooge.

For more information on Tykoon, visit For organizations interested in utilizing the Tykoon platform, please contact Tykoon's Senior Vice President of Business Development, Aron Levinson at [email protected].

About Tykoon
Tykoon is the premier financial education tool for kids and their parents that empowers kids to develop stronger financial values with real money and real-life experiences.  Based in New York City and founded in 2011, Tykoon enables kids to make smarter decisions using chore charts, savings goals, charity donations and a controlled shopping experience while parents can monitor activity and customize their child's experience. Co-founders Doug Lebda (LendingTree founder and father of three daughters) and Mark Bruinooge (former banking executive and father of two sons) decided to start Tykoon while teaching their own children about financial responsibility and money management.  Built for parents and kids by parents and kids, the platform introduces the core concepts of earning, saving, giving and spending so families can build a money smart world, one kid at a time. For more information, please visit


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