|By PR Newswire||
|April 18, 2013 03:01 AM EDT||
GENEVA, April 18, 2013 /PRNewswire/ --
P&G Professional European study reveals guests expect a 'spring clean standard' of cleanliness all year round, not just in spring
Spring cleaning is not dead. It is here to stay. Indefinitely! According to a recent study by P&G Professional, the Away-From-Home division of Procter & Gamble (P&G), and world class innovators in professional cleaning solutions, 61 per cent of European customers expect operators to maintain spring cleaning standards all year round - making this standard an essential part of building a memorable guest experience.
P&G Professional, experts in consumer understanding, conducted the study across five European countries and revealed how perceptions about spring cleaning vary across the Continent. The Italians, Germans and French, are almost twice more likely than the British or Spanish to associate spring with cleaning - a quarter of them say it is important for restaurants and hotels to do a deep clean during springtime although most of them agree that year round cleaning is critical.
High standards = business results
The study also uncovered how cleanliness can prove to be a critical competitive differentiator for hospitality operators. A staggering 97 per cent of guests agreed that cleanliness is the most important factor when choosing a restaurant, café, bar or hotel - more important than cost, service, location and little perks.
Commenting on the study findings, Jayne Clark, P&G Professional Sales Director for UK & Ireland, said: "Though we have always known that cleanliness is critical to driving memorable guest experience, these findings really serve to highlight just how much importance guests place on having a clean and fresh environment when eating or staying away from home. It also serves as a timely reminder to operators that when it comes to cleanliness, there are no room for shortcuts or poor quality cleaning products. Investing in high quality products such as Ariel, Lenor, Deepio, and Fairy really will provide the valuable dividends that operators need."
The study also revealed that when guests are unhappy with the standard of cleanliness in a hospitality establishment, operators should prepare to lose their repeat business. The vast majority of respondents said they are more likely to stop coming to a restaurant or hotel with poor cleanliness standards, than to register a complaint either online or offline. In this instance, actions definitely speak louder than words.
The French seem to be the most impulsive guests - 23% of respondents would simply walk out of the establishment if it is not clean enough. Compare this to the British and Germans who would choose a more straight-forward approach and complain to the staff directly. Notably, one fifth of customers would also complain online either via review websites or social media. Nevertheless, across Europe, if cleanliness standards fell below the expected standard required by guests, 44 per cent of customers would simply never go back.
When it comes to what specifically triggers complaints, here are the statistics:
This table tells us that operators need to ensure they are investing in a high quality cleaning program, with 26 per cent of customers listing it as their number one annoyance. Dirty plates and unclean toilets also score highly so they should be prioritised with investments in products such as Fairy Professional Extra Clean or Flash All Purpose Cleaner.
Cleanliness really pays off
The study also found that if operators want their staff to have the opportunity to receive more tips from guests, then cleanliness is the number one deciding factor. 90 per cent of respondents think cleanliness is important when deciding whether or not to leave a tip with the bill proving cleanliness really does pay.
This is why P&G Professional's emphasis on consumer understanding helps them equip businesses with products that provide good business returns and create memorable guest experiences. For more information on how to efficiently implement a cleaning programme and keep guests happy, visit the new P&G Professional Academy for hospitality operators: http://www.pgpro.co.uk/academy .
About Procter & Gamble Professional
Procter & Gamble Professional® is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, hospitality and convenience stores industries. P&G Professional offers complete solutions utilising its parent company's scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Fairy®, Flash®, Ariel®, Febreze®, Lenor® and Deepio®. Please visit http://www.pgpro.co.uk for the latest information about P&G Professional's solutions.
About the study
The study was conducted by Populus Limited between in March 2013 and involved 500 respondents, 100 in each country - UK, France, Germany, Italy and Spain.
For more press information or high resolution photography, please contact:
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 29, 2016 05:15 AM EDT Reads: 3,261
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 05:00 AM EDT Reads: 1,963
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 29, 2016 04:30 AM EDT Reads: 3,233
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 03:30 AM EDT Reads: 966
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 29, 2016 02:45 AM EDT Reads: 1,485
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 29, 2016 02:30 AM EDT Reads: 1,337
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 29, 2016 02:00 AM EDT Reads: 1,323
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
May. 29, 2016 01:45 AM EDT Reads: 2,629
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 01:30 AM EDT Reads: 2,474
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 29, 2016 01:15 AM EDT Reads: 1,351
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 01:00 AM EDT Reads: 1,405
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 29, 2016 12:45 AM EDT Reads: 2,052
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 28, 2016 11:00 PM EDT Reads: 2,376
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 28, 2016 10:00 PM EDT Reads: 2,577
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
May. 28, 2016 07:00 PM EDT Reads: 3,640