Click here to close now.




















Welcome!

News Feed Item

Guests Expect a 'Spring Clean' Standard of Cleanliness All Year Round From Hospitality Operators

GENEVA, April 18, 2013 /PRNewswire/ --

 

P&G Professional European study reveals guests expect a 'spring clean standard' of cleanliness all year round, not just in spring

Spring cleaning is not dead. It is here to stay. Indefinitely! According to a recent study by P&G Professional, the Away-From-Home division of Procter & Gamble (P&G), and world class innovators in professional cleaning solutions, 61 per cent of European customers expect operators to maintain spring cleaning standards all year round - making this standard an essential part of building a memorable guest experience.

P&G Professional, experts in consumer understanding, conducted the study across five European countries and revealed how perceptions about spring cleaning vary across the Continent. The Italians, Germans and French, are almost twice more likely than the British or Spanish to associate spring with cleaning - a quarter of them say it is important for restaurants and hotels to do a deep clean during springtime although most of them agree that year round cleaning is critical.  

High standards = business results

The study also uncovered how cleanliness can prove to be a critical competitive differentiator for hospitality operators. A staggering 97 per cent of guests agreed that cleanliness is the most important factor when choosing a restaurant, café, bar or hotel - more important than cost, service, location and little perks.

Commenting on the study findings, Jayne Clark, P&G Professional Sales Director for UK & Ireland, said: "Though we have always known that cleanliness is critical to driving memorable guest experience, these findings really serve to highlight just how much importance guests place on having a clean and fresh environment when eating or staying away from home. It also serves as a timely reminder to operators that when it comes to cleanliness, there are no room for shortcuts or poor quality cleaning products. Investing in high quality products such as Ariel, Lenor, Deepio, and Fairy really will provide the valuable dividends that operators need."

The study also revealed that when guests are unhappy with the standard of cleanliness in a hospitality establishment, operators should prepare to lose their repeat business. The vast majority of respondents said they are more likely to stop coming to a restaurant or hotel with poor cleanliness standards, than to register a complaint either online or offline. In this instance, actions definitely speak louder than words.

The French seem to be the most impulsive guests - 23% of respondents would simply walk out of the establishment if it is not clean enough. Compare this to the British and Germans who would choose a more straight-forward approach and complain to the staff directly. Notably, one fifth of customers would also complain online either via review websites or social media. Nevertheless, across Europe, if cleanliness standards fell below the expected standard required by guests, 44 per cent of customers would simply never go back.

When it comes to what specifically triggers complaints, here are the statistics:

     (http://photos.prnewswire.com/prnh/20130416/607620 )

This table tells us that operators need to ensure they are investing in a high quality cleaning program, with 26 per cent of customers listing it as their number one annoyance. Dirty plates and unclean toilets also score highly so they should be prioritised with investments in products such as Fairy Professional Extra Clean or Flash All Purpose Cleaner.

Cleanliness really pays off

The study also found that if operators want their staff to have the opportunity to receive more tips from guests, then cleanliness is the number one deciding factor. 90 per cent of respondents think cleanliness is important when deciding whether or not to leave a tip with the bill proving cleanliness really does pay.

This is why P&G Professional's emphasis on consumer understanding helps them equip businesses with products that provide good business returns and create memorable guest experiences. For more information on how to efficiently implement a cleaning programme and keep guests happy, visit the new P&G Professional Academy for hospitality operators: http://www.pgpro.co.uk/academy .

About Procter & Gamble Professional

Procter & Gamble Professional® is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, hospitality and convenience stores industries. P&G Professional offers complete solutions utilising its parent company's scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Fairy®, Flash®, Ariel®, Febreze®, Lenor® and Deepio®. Please visit http://www.pgpro.co.uk for the latest information about P&G Professional's solutions.

About the study

The study was conducted by Populus Limited between in March 2013 and involved 500 respondents, 100 in each country - UK, France, Germany, Italy and Spain.

For more press information or high resolution photography, please contact:



    Jordan Campbell
    Ketchum
    [email protected] 
    +44-(0)20-7611-3779

    Alina Dimofte  
    Ketchum
    [email protected] 
    +44-(0)20-7611-3882

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...