Welcome!

News Feed Item

Guests Expect a 'Spring Clean' Standard of Cleanliness All Year Round From Hospitality Operators

GENEVA, April 18, 2013 /PRNewswire/ --

 

P&G Professional European study reveals guests expect a 'spring clean standard' of cleanliness all year round, not just in spring

Spring cleaning is not dead. It is here to stay. Indefinitely! According to a recent study by P&G Professional, the Away-From-Home division of Procter & Gamble (P&G), and world class innovators in professional cleaning solutions, 61 per cent of European customers expect operators to maintain spring cleaning standards all year round - making this standard an essential part of building a memorable guest experience.

P&G Professional, experts in consumer understanding, conducted the study across five European countries and revealed how perceptions about spring cleaning vary across the Continent. The Italians, Germans and French, are almost twice more likely than the British or Spanish to associate spring with cleaning - a quarter of them say it is important for restaurants and hotels to do a deep clean during springtime although most of them agree that year round cleaning is critical.  

High standards = business results

The study also uncovered how cleanliness can prove to be a critical competitive differentiator for hospitality operators. A staggering 97 per cent of guests agreed that cleanliness is the most important factor when choosing a restaurant, café, bar or hotel - more important than cost, service, location and little perks.

Commenting on the study findings, Jayne Clark, P&G Professional Sales Director for UK & Ireland, said: "Though we have always known that cleanliness is critical to driving memorable guest experience, these findings really serve to highlight just how much importance guests place on having a clean and fresh environment when eating or staying away from home. It also serves as a timely reminder to operators that when it comes to cleanliness, there are no room for shortcuts or poor quality cleaning products. Investing in high quality products such as Ariel, Lenor, Deepio, and Fairy really will provide the valuable dividends that operators need."

The study also revealed that when guests are unhappy with the standard of cleanliness in a hospitality establishment, operators should prepare to lose their repeat business. The vast majority of respondents said they are more likely to stop coming to a restaurant or hotel with poor cleanliness standards, than to register a complaint either online or offline. In this instance, actions definitely speak louder than words.

The French seem to be the most impulsive guests - 23% of respondents would simply walk out of the establishment if it is not clean enough. Compare this to the British and Germans who would choose a more straight-forward approach and complain to the staff directly. Notably, one fifth of customers would also complain online either via review websites or social media. Nevertheless, across Europe, if cleanliness standards fell below the expected standard required by guests, 44 per cent of customers would simply never go back.

When it comes to what specifically triggers complaints, here are the statistics:

     (http://photos.prnewswire.com/prnh/20130416/607620 )

This table tells us that operators need to ensure they are investing in a high quality cleaning program, with 26 per cent of customers listing it as their number one annoyance. Dirty plates and unclean toilets also score highly so they should be prioritised with investments in products such as Fairy Professional Extra Clean or Flash All Purpose Cleaner.

Cleanliness really pays off

The study also found that if operators want their staff to have the opportunity to receive more tips from guests, then cleanliness is the number one deciding factor. 90 per cent of respondents think cleanliness is important when deciding whether or not to leave a tip with the bill proving cleanliness really does pay.

This is why P&G Professional's emphasis on consumer understanding helps them equip businesses with products that provide good business returns and create memorable guest experiences. For more information on how to efficiently implement a cleaning programme and keep guests happy, visit the new P&G Professional Academy for hospitality operators: http://www.pgpro.co.uk/academy .

About Procter & Gamble Professional

Procter & Gamble Professional® is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, hospitality and convenience stores industries. P&G Professional offers complete solutions utilising its parent company's scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Fairy®, Flash®, Ariel®, Febreze®, Lenor® and Deepio®. Please visit http://www.pgpro.co.uk for the latest information about P&G Professional's solutions.

About the study

The study was conducted by Populus Limited between in March 2013 and involved 500 respondents, 100 in each country - UK, France, Germany, Italy and Spain.

For more press information or high resolution photography, please contact:



    Jordan Campbell
    Ketchum
    [email protected] 
    +44-(0)20-7611-3779

    Alina Dimofte  
    Ketchum
    [email protected] 
    +44-(0)20-7611-3882

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...