|By PR Newswire||
|April 20, 2013 09:15 PM EDT||
ATLANTA, April 20, 2013 /PRNewswire/ -- Simmons Bedding Company announced today at High Point Market the impending launch of two new advertising campaigns for its Beautyrest® and Comforpedic® From Beautyrest® brands. These campaigns combined are expected to deliver a staggering 2.2 billion targeted consumer impressions and be viewed approximately 14 times by 96 percent of the brands' target audience. Ads are scheduled to hit the airwaves on network and cable television in May 2013.
"These new ad campaigns are unlike anything we as a company have ever done and we feel they are groundbreaking for the industry," says Gary Fazio, CEO of Simmons. "We needed our ad campaigns to reflect the special "wow" factor of our product lines. So we went big - big names, spectacular productions, and high energy music - and we are excited for the consumer and the industry to see what we have in store."
This campaign will mark the first national television advertising endeavor for Comforpedic® from Beautyrest®. Expected to deliver nearly 700 million impressions alone, the spots aim to position Comforpedic "The Better Memory Foam"™ as the "expert brand" for those "in the know."
The campaign will feature leading experts in a variety of fields endorsing Comforpedic as the mattress that provides them the best, most restful sleep they need to excel in their demanding professions. Through the ads, the viewer is pulled into the spectacular dream environments of celebrated experts Philippe Cousteau, famed oceanographer, filmmaker, Animal Planet correspondent and grandson of Jacques Cousteau; Maria Chudnovsky, renowned graph theorist and mathematician and a 2012 MacArthur Foundation Fellow; and Dr. Mae Jemison, the first African-American female astronaut and an accomplished physician.
Providing voiceover for the spots is Alex Trebek, renowned Jeopardy host and the ultimate expert on experts, whose narration of Cousteau, Chudnovsky and Jemison's "dreams" drives home the benefits of better sleep with Comforpedic.
The Beautyrest ad campaign also received a boost of star power since the January Vegas Market. "Though the original Beautyrest spots tested well comparatively within the bedding industry, we knew we could go bigger - better. We're competing for our audience's attention against all advertisers, not just our industry," says Jeff Willard, Executive Vice President of Marketing for Simmons. "These new ads pack a punch - you're instantly grabbed by the familiar tune, and the quick cuts bring the Recharge message to life."
Both the Beautyrest and Comforpedic ads have secured major placements in outstanding summer programming and will have heavy, high-profile presence from May to September, particularly around the summer holidays. Ads will air on all the major networks during their peak primetime programming and summer season finales, including Grimm, America's Got Talent, Law & Order and NCIS, among others. Appropriately, the campaigns will also run during the network morning and late-night dayparts, when the half-awake and not fully charged are watching.
In addition to network television, the ads will run on a broad spectrum of cable networks, including Lifetime, HGTV, Bravo, TLC, Food Network, Travel Channel, A&E, ESPN, History Channel, TBS, TNT, USA, CNN, MSN NBC, FoxNews, among others. Simmons particularly focused on securing placement during "expert" cable programming that complements Comforpedic's expert positioning, such as Man vs. Wild, What Not To Wear, Everyday Italian with Giada De Laurentis and Mythbusters.
The Beautyrest ads will debut May 13, 2013 while Comforpedic follows quickly behind with a debut date of May 20, 2013.
Both campaigns also extend out to digital and social media channels with a robust awareness campaign that threads each campaign's one cohesive message through all avenues of engagement. Simmons has committed to a full year of extensive digital coverage, through search tools, network websites and web and mobile destinations.
Simmons Celebrates a Monumental Kickoff to 2013
This High Point Market, Simmons celebrates the successful reception of its completed three-year transformation, announced at Las Vegas Market in January 2013 and marked by the largest and most significant product launch and the largest Las Vegas Market attendance in company history.
Products introduced at Las Vegas Market in January are on display in the Simmons showroom this High Point Market. The lines are set to debut in retail stores across the country in May 2013.
Consumers Experience Recharging Sleep with Simmons New Beautyrest Recharge® and Recharge World Class® Collections
Simmons two newest Beautyrest collections - Beautyrest Recharge® and Recharge World Class® - combine luxury and comfort to provide the consumer with an unparalleled sleep experience.
The conforming back support of Beautyrest Pocketed Coil® springs and the cool sleeping comfort of Aircool® foams combine to bring the consumer the Recharging Sleep he or she needs to Live Life Fully Charged.
Beautyrest Recharge models priced from $699 to $1299 feature 800 density Beautyrest Pocketed Coil springs. Aircool® Foam, Aircool® Memory Foam and GelTouch™ foams, which provide pressure relief and promote freedom of movement and a comfortable sleeping temperature, are available on select models.
The Beautyrest Recharge World Class line features 1000 density Beautyrest Pocketed Coil springs, Aircool Memory Foam and TruTemp™ Gel. TruTemp Gel absorbs, stores and releases excessive warmth to help keep you in a comfortable temperature zone.
Additionally, all upper-end models feature Aircool Memory Foam with Micro GelTouch™ foam - providing conformance, pressure relief, temperature management and good airflow - and 2,000 density Pocketed Coil springs via a micro Pocketed Coil construction for enhanced pressure relief with a luxurious feel.
The new lines are visually striking with ribbon accents and handles of rich blues inspired by the colors of night, featuring plush fabrics that complement the overall feel and comfort of the mattresses.
The Beautyrest Recharge line features 15 models with a suggested retail price of $699-$1299 and carries a 20 year limited warranty, while the Recharge World Class line features 14 models and has a suggested retail price of $1399-$1999 and carries a 25 year limited warranty.
New COMFORPEDIC High-End Models Build on "The Better Memory Foam" Heritage
Simmons expands on the tremendous success of COMFORPEDIC products by offering a new level of comfort and style through the addition of four new mattresses to the COMFORPEDIC high-end line, as introduced this past January.
The new line features Aircool Memory Foam and high-density Aircool Memory Foam with TruTemp Gel. In these new models, the profile of the TruTemp Gel layer has been increased 100 percent from those launched at last October's High Point Market. In conjunction with the Aircool Memory Foam and Aircool Design, this new layer helps optimize temperature consistency and sleeping comfort.
Engineered into the four new beds is a proprietary Multi-Action Support Layer, an enhanced system designed to provide the legendary support that Beautyrest is known for, along with superb airflow for more comfortable sleep. Each of the four beds offers a unique feel to accommodate consumers' individual comfort preference.
The new luxurious knit panel fabric is accented with a Beautyrest logo-inspired wave border design. This stylish wave design, in a chocolate brown performance fabric, is tastefully tailored with ribbon detailing that brings an elevated level of luxurious sophistication to the aesthetics of the line. This sumptuous look complements the other products in the Comforpedic line and extends to the Nuflex® Foundation from Beautyrest for the ultimate standard in stylish luxury and comfort.
These four new high-end additions to the Comforpedic line have a suggested retail price of $2,999 to $4,499 and a 25 year limited warranty.
About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, Comforpedic® from Beautyrest®, and BeautySleep®. Simmons operates 17 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.simmons.com, or follow Simmons on Facebook, Twitter and YouTube.
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.
SOURCE Simmons Bedding Company
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Apr. 28, 2017 08:00 AM EDT Reads: 1,163
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 28, 2017 07:45 AM EDT Reads: 1,537
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 28, 2017 06:45 AM EDT Reads: 1,543
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 28, 2017 06:45 AM EDT Reads: 1,100
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 28, 2017 06:30 AM EDT Reads: 1,394
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 28, 2017 06:15 AM EDT Reads: 1,282
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Apr. 28, 2017 06:00 AM EDT Reads: 4,397
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 28, 2017 05:15 AM EDT Reads: 2,378
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Apr. 28, 2017 04:30 AM EDT Reads: 2,183
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Apr. 28, 2017 03:15 AM EDT Reads: 919
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Apr. 28, 2017 03:00 AM EDT Reads: 6,251
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Apr. 28, 2017 02:30 AM EDT Reads: 795
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Apr. 28, 2017 01:15 AM EDT Reads: 8,976
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 28, 2017 01:15 AM EDT Reads: 9,272
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 28, 2017 12:45 AM EDT Reads: 1,693