Welcome!

News Feed Item

MAZDA ANNOUNCES ALL-NEW ADVERTISING CAMPAIGN, "GAME CHANGERS"

-- New Campaign Illustrates the Accomplishments and Future of the Mazda Brand--

NEW YORK, April 26, 2013 /PRNewswire/ -- Following the road less-traveled is something Mazda has been doing since it first came to the shores of the United States in 1970.  Since then, Mazda has continued to push the envelope in design, engineering, and driving dynamics in order to make their vehicles stand apart from the rest.  To better showcase Mazda's latest achievements, Mazda North American Operations (MNAO) today announced the launch of its new advertising campaign, dubbed "Game Changers," set to launch in May, 2013.

"This is the largest advertising campaign for Mazda in the last 13 years, but more importantly, it is the most far-reaching and significant campaign in our history.  Game Changers will be the unifying advertising campaign to tell the story of Mazda's rich heritage in developing new and different ways to build outstanding vehicles, both for the immediate future and the launch of the 2014 Mazda6 sedan, but also to support the ongoing development of our strongest-ever product onslaught," said Russell Wager, vice president of marketing, MNAO.

Mazda's all-new Game Changers campaign will showcase various historical figures who have developed a new way to excel at their respective disciplines.  Through courage, creativity and conviction, these individuals have defied convention and changed the "game" in which they "played'. Like these Game Changers, Mazda has examined the conventional way of building a vehicle, thrown away the directions and re-written the play book to develop not just a suite of environmental and dynamic technologies, but a philosophical thought behind manufacturing a vehicle that has erased the proverbial line between efficiency and driving dynamics. 

Mazda will convey the new advertising message via in-cinema, television, print, out-of-home and digital media.  True to form, Mazda is also looking at game-changing ways to reach consumers through motion-sensitive billboards and other new advertising landscapes.

"The Game Changers campaign will be a different approach to creative advertising from Mazda.  Telling the story of Mazda's past and the historical things they have done, the Game Changers campaign uses similar ground-breaking stories from individuals in history who did things differently, which resulted in in them rising above their competition," said Harvey Marco, creative director, Garage Team Mazda.

The first advertising piece to jump into the marketplace will be that of the story of Dick Fosbury.  It is the 1968 Olympics and the setting is the Mexico City arena; Fosbury had been working on a new and unconventional approach to his talent, the high-jump. This stage would be the first time he would compete with his new way of getting over the bar, back-first.  Fosbury went on to take home the gold in 1968, setting the new standard for high jump technique, the Fosbury Flop.  Much like Fosbury, Mazda has been working to develop a new approach to automotive manufacturing, one that evaluates the process as a whole and has since flipped conventional automotive manufacturing upside down. SKYACTIV®[1] TECHNOLOGY has raised the bar in the automotive industry.

Since deploying SKYACTIV TECHNOLOGY, Mazda has changed the game, proving that it is possible to build a vehicle with excellent fuel efficiency, low emissions and stellar driving dynamics.  The 2013 Mazda CX-5, the first vehicle to launch with the full suite of SKYACTIV TECHNOLOGY, showed consumers that the dichotomy of fun-to-drive and fuel efficiency could co-exist in a compact SUV.  The all-new 2014 Mazda6 builds on that philosophy and redefined the sports sedan, again showing consumers that its outstanding fuel efficiency does not come with compromised driving dynamics. 

Mazda's long-running Zoom-Zoom tagline will continue to be part of the brand's DNA.  Since its inception in 2000, Zoom-Zoom has come to symbolize what a Mazda stands for – stylish, insightful and spirited – and the Game Changers campaign will take what the company built with Zoom-Zoom and allow it to better communicate the technology, style and driving dynamics of the next generation of Mazda vehicles.

Images from the campaign can be seen on Mazda's media website here

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

[1] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...