Welcome!

News Feed Item

MAZDA ANNOUNCES ALL-NEW ADVERTISING CAMPAIGN, "GAME CHANGERS"

-- New Campaign Illustrates the Accomplishments and Future of the Mazda Brand--

NEW YORK, April 26, 2013 /PRNewswire/ -- Following the road less-traveled is something Mazda has been doing since it first came to the shores of the United States in 1970.  Since then, Mazda has continued to push the envelope in design, engineering, and driving dynamics in order to make their vehicles stand apart from the rest.  To better showcase Mazda's latest achievements, Mazda North American Operations (MNAO) today announced the launch of its new advertising campaign, dubbed "Game Changers," set to launch in May, 2013.

"This is the largest advertising campaign for Mazda in the last 13 years, but more importantly, it is the most far-reaching and significant campaign in our history.  Game Changers will be the unifying advertising campaign to tell the story of Mazda's rich heritage in developing new and different ways to build outstanding vehicles, both for the immediate future and the launch of the 2014 Mazda6 sedan, but also to support the ongoing development of our strongest-ever product onslaught," said Russell Wager, vice president of marketing, MNAO.

Mazda's all-new Game Changers campaign will showcase various historical figures who have developed a new way to excel at their respective disciplines.  Through courage, creativity and conviction, these individuals have defied convention and changed the "game" in which they "played'. Like these Game Changers, Mazda has examined the conventional way of building a vehicle, thrown away the directions and re-written the play book to develop not just a suite of environmental and dynamic technologies, but a philosophical thought behind manufacturing a vehicle that has erased the proverbial line between efficiency and driving dynamics. 

Mazda will convey the new advertising message via in-cinema, television, print, out-of-home and digital media.  True to form, Mazda is also looking at game-changing ways to reach consumers through motion-sensitive billboards and other new advertising landscapes.

"The Game Changers campaign will be a different approach to creative advertising from Mazda.  Telling the story of Mazda's past and the historical things they have done, the Game Changers campaign uses similar ground-breaking stories from individuals in history who did things differently, which resulted in in them rising above their competition," said Harvey Marco, creative director, Garage Team Mazda.

The first advertising piece to jump into the marketplace will be that of the story of Dick Fosbury.  It is the 1968 Olympics and the setting is the Mexico City arena; Fosbury had been working on a new and unconventional approach to his talent, the high-jump. This stage would be the first time he would compete with his new way of getting over the bar, back-first.  Fosbury went on to take home the gold in 1968, setting the new standard for high jump technique, the Fosbury Flop.  Much like Fosbury, Mazda has been working to develop a new approach to automotive manufacturing, one that evaluates the process as a whole and has since flipped conventional automotive manufacturing upside down. SKYACTIV®[1] TECHNOLOGY has raised the bar in the automotive industry.

Since deploying SKYACTIV TECHNOLOGY, Mazda has changed the game, proving that it is possible to build a vehicle with excellent fuel efficiency, low emissions and stellar driving dynamics.  The 2013 Mazda CX-5, the first vehicle to launch with the full suite of SKYACTIV TECHNOLOGY, showed consumers that the dichotomy of fun-to-drive and fuel efficiency could co-exist in a compact SUV.  The all-new 2014 Mazda6 builds on that philosophy and redefined the sports sedan, again showing consumers that its outstanding fuel efficiency does not come with compromised driving dynamics. 

Mazda's long-running Zoom-Zoom tagline will continue to be part of the brand's DNA.  Since its inception in 2000, Zoom-Zoom has come to symbolize what a Mazda stands for – stylish, insightful and spirited – and the Game Changers campaign will take what the company built with Zoom-Zoom and allow it to better communicate the technology, style and driving dynamics of the next generation of Mazda vehicles.

Images from the campaign can be seen on Mazda's media website here

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

[1] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...