Welcome!

News Feed Item

MAZDA ANNOUNCES ALL-NEW ADVERTISING CAMPAIGN, "GAME CHANGERS"

-- New Campaign Illustrates the Accomplishments and Future of the Mazda Brand--

NEW YORK, April 26, 2013 /PRNewswire/ -- Following the road less-traveled is something Mazda has been doing since it first came to the shores of the United States in 1970.  Since then, Mazda has continued to push the envelope in design, engineering, and driving dynamics in order to make their vehicles stand apart from the rest.  To better showcase Mazda's latest achievements, Mazda North American Operations (MNAO) today announced the launch of its new advertising campaign, dubbed "Game Changers," set to launch in May, 2013.

"This is the largest advertising campaign for Mazda in the last 13 years, but more importantly, it is the most far-reaching and significant campaign in our history.  Game Changers will be the unifying advertising campaign to tell the story of Mazda's rich heritage in developing new and different ways to build outstanding vehicles, both for the immediate future and the launch of the 2014 Mazda6 sedan, but also to support the ongoing development of our strongest-ever product onslaught," said Russell Wager, vice president of marketing, MNAO.

Mazda's all-new Game Changers campaign will showcase various historical figures who have developed a new way to excel at their respective disciplines.  Through courage, creativity and conviction, these individuals have defied convention and changed the "game" in which they "played'. Like these Game Changers, Mazda has examined the conventional way of building a vehicle, thrown away the directions and re-written the play book to develop not just a suite of environmental and dynamic technologies, but a philosophical thought behind manufacturing a vehicle that has erased the proverbial line between efficiency and driving dynamics. 

Mazda will convey the new advertising message via in-cinema, television, print, out-of-home and digital media.  True to form, Mazda is also looking at game-changing ways to reach consumers through motion-sensitive billboards and other new advertising landscapes.

"The Game Changers campaign will be a different approach to creative advertising from Mazda.  Telling the story of Mazda's past and the historical things they have done, the Game Changers campaign uses similar ground-breaking stories from individuals in history who did things differently, which resulted in in them rising above their competition," said Harvey Marco, creative director, Garage Team Mazda.

The first advertising piece to jump into the marketplace will be that of the story of Dick Fosbury.  It is the 1968 Olympics and the setting is the Mexico City arena; Fosbury had been working on a new and unconventional approach to his talent, the high-jump. This stage would be the first time he would compete with his new way of getting over the bar, back-first.  Fosbury went on to take home the gold in 1968, setting the new standard for high jump technique, the Fosbury Flop.  Much like Fosbury, Mazda has been working to develop a new approach to automotive manufacturing, one that evaluates the process as a whole and has since flipped conventional automotive manufacturing upside down. SKYACTIV®[1] TECHNOLOGY has raised the bar in the automotive industry.

Since deploying SKYACTIV TECHNOLOGY, Mazda has changed the game, proving that it is possible to build a vehicle with excellent fuel efficiency, low emissions and stellar driving dynamics.  The 2013 Mazda CX-5, the first vehicle to launch with the full suite of SKYACTIV TECHNOLOGY, showed consumers that the dichotomy of fun-to-drive and fuel efficiency could co-exist in a compact SUV.  The all-new 2014 Mazda6 builds on that philosophy and redefined the sports sedan, again showing consumers that its outstanding fuel efficiency does not come with compromised driving dynamics. 

Mazda's long-running Zoom-Zoom tagline will continue to be part of the brand's DNA.  Since its inception in 2000, Zoom-Zoom has come to symbolize what a Mazda stands for – stylish, insightful and spirited – and the Game Changers campaign will take what the company built with Zoom-Zoom and allow it to better communicate the technology, style and driving dynamics of the next generation of Mazda vehicles.

Images from the campaign can be seen on Mazda's media website here

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

[1] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...