Blog Post

MSP Lead Generation 101

How to increase 100% more high quality leads for your MSP business in 6 months

Author: Nick Mueller, Zetta.net

Is generating 100% more high quality leads for your MSP - in 6 months - a realistic goal?

Learn how to generate new leads for your MSP business in this upcoming webinar -MSP Lead Generation 101 - presented by Zetta.net, 3-in-1 enterprise-grade backup and recovery, on Thursday, May 2nd at 10:00 am (PDT).

Register for the webinar at http://bit.ly/10pVuY2 and learn:

1. How to increase High Quality Leads by 100% in 6 months

You can double the number high-quality inbound leads coming though your website in 6 months. These are leads who request information about pricing or ask for you to contact them about being a new client.

  • Use inbound marketing to have prospects find you - What your website traffic data tells you about potential clients and their IT needs.

Value-based messaging & communications - How small adjustments in the text on your website make a big difference between whether a visitor becomes a new lead, or lost opportunity.

Content Marketing Strategy - An often used buzzword, offering potential clients digital content that makes their jobs easier, makes them more likely to become a customer. That makes your job easier.

2. Increase Conversion Rates by 50%

The next section of the MSP Lead Generation 101 webinar covers how to improve the percentage of visitors to your website that decide to ask for pricing or a sales call. An example of some conversion rate optimization tactics are:

  • Prominently display client testimonials or case studies.
  • Establish credibility by showcasing awards and "#1″ rankings.
  • Make a "Contact Us" button that's highlighted in the menu bar.
  • Add your phone number in the header of every page.
  • Keep social media icons are visible on conversion pages.
  • Highlight any press coverage you receive.
  • Leverage your customers' brands: "All these respected brands choose us."

3. Decrease Client Acquisition Cost

Lowering the cost of acquiring a new client has the double bottom-line benefit of lowering costs, and allowing you to acquire more new clients. This critical section of the webinar will address:

  • How to easily track client acquisition costs - See what channels are bringing the most new clients, and spot failing marketing programs early.

Find the ROI of advertising - From social networks and search engines to subway stations and the yellow pages, see what programs are pulling their weight.

  • Get more leads from cost-effective channels - Learn how to scale your low cost / high-lead activities.

If you'd like to learn the latest proven IT marketing tactics and how they can generate new leads for your business, Register for the webinar at http://bit.ly/10pVuY2

MSP Partners of Zetta.net have access to this training program, plus more advanced marketing training and assistance. Learn more about Zetta's partner program at http://www.zetta.net/partners-home.php.

For more information, visit http://bit.ly/100wveT.

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.

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