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CareFamily Offers New 24-Hour Live-In Care Service for Seniors for Half the Cost of a Nursing Home

Seniors Are Matched With Quality Caregivers and Stay in the Comfort of Their Home for Thousands Less per Month

VIRGINIA BEACH, VA -- (Marketwired) -- 05/07/13 -- CareFamily, a pioneer in online caregiver matching and self-directed home care for seniors, today announced CareFamily 24-Hour Live-In Care, the first nationwide home care service that matches seniors with pre-screened and qualified caregivers who provide 24/7/365 care for about $120 per day. CareFamily is a new model in senior home care that combines the best practices of senior home care agencies with the utility of the Internet -- matching families with pre-screened, qualified and bonded caregivers and helping families develop personalized care plans, which can then be managed remotely at CareFamily.com. With CareFamily 24-Hour Live-In Care, seniors are able to age in the comfort of their own home, while families are relieved of the stress of 24-hour caregiving or facing potential financial ruin.

The national average cost for nursing home facilities is about $250 per day, according to a 2012 MetLife Market Survey of Nursing Home Costs. In addition to the high cost, the overwhelming majority of seniors -- 89% based on an AARP survey -- prefer to age in their own homes rather than move to a nursing home or assisted living facility.

"As the life expectancy of Americans continues to climb, we need to find affordable ways for seniors to stay safe and healthy in their own homes," said Tom Knox, CEO and founder of CareFamily. "Paying for 24-hour care in a nursing home or through a 24-hour home care agency can bankrupt a family. CareFamily's 24-Hour Live-In Care service matches seniors with caregivers who provide around-the-clock care, making it affordable for more families to keep senior family members at home, in their comfort zone and around loved ones."

CareFamily connects families with pre-screened, qualified and bonded caregivers in their area. Each family is assigned a Personal Care Coordinator, who guides them through the caregiver hiring process, including determining service requirements and accommodations. The coordinator also helps create a personalized care plan that remains online as a resource for the family. Hourly wages for shift care are set by the individual caregiver, while Live-In rates for 24-hour care average about $120 per day. CareFamily simplifies caregiver payment, tax and insurance responsibilities through automated payroll and tax services.

"When my sister's health went down-hill, we realized she needed 24-hour care," said Holly Reams, CareFamily customer and resident of Plano, Texas. "The cost of a facility was prohibitive and my sister wanted to remain in her home. I went online and found CareFamily. I chose CareFamily because it was affordable and you can see it all up-front. Everyone on the web site had been background checked, bonded and insured, so I was confident that the baseline had already been taken care of. I also liked being able to meet and choose my sister's caregiver; it was important that their personalities were compatible. My sister's caregiver worked out great! She went over and above her call of duty, and she was a great companion for my sister, which gave me tremendous peace of mind."

Families using CareFamily also have access to remote caregiver management services such as Caregiver Attendance Monitoring and Care Notes. Caregivers can send family members audio or text notes via email, text or the CareFamily portal. The service also includes making personalized care plans accessible to family members, physicians and emergency room doctors via an online portal or fax.

CareFamily's self-directed care service offers families a personalized, flexible and more affordable alternative to home care agencies, and is safer than relying on online listing services or classified ads to find and hire caregivers. CareFamily has more than 53,000 registered caregivers available in 28 states and has serviced hundreds of families during the past year.

About CareFamily

CareFamily, a pioneer in online caregiver matching and self-directed home care for seniors, offers families a personalized, more affordable and safer way to find and manage qualified caregivers. The company's unique online matching service instantly connects families with pre-screened, qualified and bonded caregivers within a desired geographic area. CareFamily liability insurance and payroll services offer peace-of-mind and simplify payment and tax responsibilities. CareFamily Remote Care Management tools empower families to effectively oversee day-to-day care from any location. Headquartered in Virginia Beach, Virginia, CareFamily combines the best practices of a traditional home care agency with the ease and convenience of the internet. For more information, visit www.carefamily.com/ or call 877-444-4112.

All trademarks and registered trademarks in this document are the properties of their respective owners.

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