Welcome!

Blog Feed Post

Choose Digital utilises CloudBees platform to be first to market with a cloud-based digital content 'Store' for loyalty programs

CloudBees' Platform as a Service enables Choose Digital to launch innovative digital store quickly and cost effectively

Paris, France - May 7, 2013 - CloudBees, Inc., the Java Platform as a Service (PaaS) innovation leader, today announced that Choose Digital used the CloudBees PaaS to develop its digital marketplace for loyalty programs three to five times faster and at under 10 percent of the cost it would have spent using an Infrastructure as a Service solution or setting up its own on-premise IT infrastructure.

Using the CloudBees Platform, Choose Digital created a digital marketplace that enables companies to quickly launch a digital offering within their customer loyalty programs featuring the latest in music, movies, TV, eBooks and audiobooks. Customers integrate the marketplace with their own reward programs, allowing them to acquire digital content and retain full control over branding and customer/usage data.

Choose Digital accomplished its goal of beating competitors to market and launched a service that can accommodate surges in traffic and scale for rapid growth.

"Our goal was to be first to market, so we needed to be up and running quickly," says Mario Cruz, co-Founder and CTO, Choose Digital. "As a result, our guiding philosophy has been to focus exclusively on our core business. If something is not central to our business, we don't want to do it - and setting up and maintaining a Java IT infrastructure is not core to our business. Our lead architect put it bluntly, 'With the CloudBees Platform, we can spend our time bringing our product to market instead of spending it putting infrastructure together.'"

Utilising the CloudBees Platform, Choose Digital avoided incurring the costs to employ an operations staff of the 8 to 10 workers that Cruz estimates would have been needed to set up and maintain the IT infrastructure. Additionally, adds Cruz, "Compared to setting up our own hardware or using an Infrastructure as a Service solution, our development was three to five times faster with CloudBees. For us, those alternatives would also have been 10 to 15 times the cost of CloudBees."

Choose Digital initially started with another PaaS provider, but soon switched to CloudBees because of its superior support for Continuous Cloud Delivery, powered by Jenkins cloud services. Using Continuous Cloud Delivery, development teams can quickly develop and deploy applications, push frequent incremental updates and eliminate the friction caused by provisioning, maintaining and administering complex hardware and software infrastructure.

"We use continuous delivery with CloudBees, enabling every developer to deliver incremental functionality while being accountable for his or her own code," said Cruz. "As a result, the effort of each developer is aligned to the goals of the company and that keeps us lean, focused and fast."

Choose Digital is already in production with digital marketplaces for United Airlines and Marriott Hotels, as well as several other enterprise partners. A new client digital marketplace is being released every month.

"Choose Digital is a great example of a company that has really reaped the benefits of Continuous Cloud Delivery," said Sacha Labourey, founder and CEO, CloudBees. "Getting to market in a swift, cost-effective manner was critical to Choose Digital's business proposition. We're thrilled to see how cloud services provided by CloudBees were able to accelerate the software delivery process for Choose Digital across the entire application lifecycle."

Additional Resources

About CloudBees
CloudBees (www.cloudbees.com) provides a Java Platform as a Service that enables Continuous Cloud Delivery (CCD), accelerating the development and deployment of web and mobile applications. With CCD, development teams can quickly deploy applications and make frequent incremental updates to them. By eliminating the friction caused by provisioning, maintaining and administering complex hardware and software infrastructure, CloudBees allows developers to do what they do best: develop cool applications. The CloudBees Platform provides a set of services, instantly activated with a click, that allow developers to rapidly build and run new business applications with zero IT administrative overhead. CloudBees serves the needs of a wide range of businesses from small startups that need to quickly create new on-line businesses, to large IT organizations that need to rapidly respond to dynamic market opportunities. Follow CloudBees on Twitter (@CloudBees) and on Facebook. You can also try CloudBees for free.

Backed by Matrix Partners and Lightspeed Venture Partners, CloudBees was founded in 2010 by former JBoss CTO Sacha Labourey and an elite team of middleware and open source technology professionals.

Media Contacts:
Nicola Males/Vidushi Patel
[email protected]
[email protected]
+44 7976 652491

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...