Click here to close now.




















Welcome!

Related Topics: @BigDataExpo, Java IoT, Containers Expo Blog, @CloudExpo, Apache, SDN Journal

@BigDataExpo: Article

Big Data Meets Gamification

Gamification is the friendly scout of Big Data

In the coming years, Big Data will change the way organizations and societies are operated and managed. Big data however, is not the only trend that will impact significantly how organizations operate. Another major trend at the moment is gamification. Gamification will change the way organizations connect with consumers and it will provide extremely valuable big data that can be turned into insights.

Let's first look at what gamification exactly is. Gamification is the use of game elements in non-game contexts. It can be used externally, to interact with customers and improve marketing efforts that lead to increased sales. Gamification is also used internally, where gamification can lead to increased employee productivity as well as internal crowd sourcing activities. Finally, gamification can be used to change behaviour of consumers. A great example of this is the quantified-self movement that get people to engage and change their behavior.

The game elements that are often used in gamification are points, challenges, awards, leader boards, levels, avatars and badges. As such, gamification can motivate users to perform certain tasks. More over, it can be used to learn something, to achieve something, to stimulate personal development / health. The goal is to make real life experiences better and make people more willing to do something. It must be clear that gamification is not a game; it is merely game elements used in a different context.

Because of the many different aspects that are generally built in a gamification context, it provides a lot of data that can be analysed. Users can be compared to see how they perform and why some group is performing better or worse than the other group. Especially when users have to sign-in via the social graph, a lot of public data can be added to provide context around the gamification data.  Apart from the different elements that provide direct viewable insights, gamification can also be used to better understand how consumers behave and perform the tasks at hand. For example, it can be noticed how long different groups take to achieve a certain challenge or how they use certain products. This information can be used to improve products and / or services.

Gamification is all about motivating people to act as well as to motivate them to share the right information in the right context. In fact, gamification should be viewed as a catalyst to share and the more engaged users are, the more they will share. Resulting in more attention to the company.

The success of a gamification concept depends on the quality and speed of the information that is returned to the user. The better this content reflects the user's interest, the more involved the user will be. This personalized content can be created using big data. Clicking behaviour, time needed to perform certain challenges, interaction levels at the platform with others can be combined with public data such as tweets or posts shared on social networks as well as the profiles of those users on those social network. When properly stored, analysed and visualized, this will generate a lot of insights. However, users do expect instant feedback and results. Thus real-time processing, analysing and visualizing of the data are extremely important.

Gamification has the potential to become more and more integrated with our lives. When gamification becomes an integral part of our lives, even more data will be generated. A great, futuristic video shows the possibilities of a gamified society. Just think of the massive amounts of data it will generate and the new insights this can provide to organisations.

With big data we will get to know much better how and why someone behaves in a gamified context and as such it gives us insights in how that person behaves in real-life. That information is very valuable for advertisers that want to reach consumers with the right message in the right context at the right moment.

Big Data and Gamification
The right design of gamification is very important for it to deliver the desired results and insights. Gartner predicts that 80% of the gamification solutions will fail to reach its objectives due to poor design. Poor design could lead to poor data quality and no insights. As with big data, visualisations and great design are really important.

There are several advantages that can be achieved when combing big data and gamification:

First of all, big data provides transparent, real-time and personalized feedback to the user. Using this data the user can receive various rewards, loyalty and/or social awards;

Personalized gamification elements will increase the involvement of the end-user with the product. More interaction could lead to more sharing and thus online reach for the company. With big data, the gamification elements become more engaging and, more importantly, more fun too;

Big data will provide insights into the behaviour of users, on an aggregated level as well as an individual level. This data can be used to improve the products and services offered;

With big data it is important that the insights derived from the massive amounts of data are actually used. Gamification can help to turn an organisation into an information-centric organisation by applying game elements in the dashboards that visualize the data;

Roman Rackwitz states that gamification can advance big data into smart data. Personalized and relevant feedback based on the choices made in the gamified context will increase the interaction and draw a user more into the big data dashboard. This will result in more involvement and interest in data-driven insights and thus better decision-making.

There are a lot of similarities between big data and gamification. One could even say that gamification is the friendly scout of big data, gathering data from literally 1000s of potential actions that can be measured, but in a user friendly and engaging manner. The insights that come from any good gamification platform are enormous and, if visualized correctly, it can provide valuable insights to organisations as well as help to create an information-centric organisation.

This story was originally posted on BigData-Startups.com.

More Stories By Mark van Rijmenam

Mark van Rijmenam is a Big Data Strategist and the Founder of BigData-Startups.com.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...