Welcome!

News Feed Item

Addictive Mobility Enters the Middle East

TORONTO, ONTARIO -- (Marketwired) -- 05/20/13 -- Addictive Mobility's industry-leading social mobile advertising platform is announcing its entry into the Middle East. Addictive Mobility has begun to introduce regional advertisers to social targeting on mobile through a strategic partnership with Red Blue Blur Ideas (rbbi), a leading digital and performance-based agency in Dubai, UAE.

The Middle East region not only has one of the fastest growing smartphone and tablet markets globally, but has also seen explosive growth in the use of social media. Advertisers in the region are among the early adopters of mobile advertising. According the Booz & Co., mobile advertising in the region is expected to more than triple in value to $400 million by 2014.

"We have strategically chosen Dubai to be our first market outside of North America, as part of our global expansion plan," said Dilshan Kathriarachchi, President and CTO of Addictive Mobility. "Addictive Mobility saw great synergy with both our technology and mission given the high-growth trajectory for both Social and Mobile in the Middle East. Working with an innovative partner like rbbi lets us provide a white-glove service to the region's Mobile advertisers and agencies."

Addictive Mobility works with all of the major rich media platforms and publishers to pair relevancy derived from social targeting with award-winning creative executions that is both engaging and measurable for advertisers.

Harvey Bennett, Director at rbbi Performance had this to say of its newly minted partnership with Addictive Mobility: "rbbi's focus on interpreting user behavior for performance-based advertising solutions in MENA has led us to a new and exciting partnership with one of the most forward-thinking mobile advertising technology partners in the world. It is with great pleasure that we bring Addictive Mobility to MENA and unite the power of social and mobile into one offering."

As part of an extended regional strategy, Addictive Mobility has begun working with regional publishers to localize its EngageFront(TM) toolset to meet demand from Middle Eastern advertisers for social targeting. The plug-and-play architecture of the EngageFront(TM) platform enhances a publisher's mobile offerings by leveraging Addictive Mobility's social targeting and generates a higher average revenue per user. In addition, the technology results in higher click through rates and greater user engagement, especially when paired with rich media ads. Unlike other ad delivery solutions, EngageFront(TM) responds to a user's behavior and interaction with social content and increases its relevance towards the user's social graph.

Addictive Mobility specializes in social advertising on mobile. The company has leveraged its social targeting capabilities to redefine how advertisers and agencies buy and measure ROI of mobile advertising campaigns. Its proprietary technology offers industry leading conversion rates and improved relevancy of advertisements for publishers. The result is added understanding of the mobile audience, which represents a wealth of data and buying power for advertisers. Addictive Mobility uses a social lens to understand social media activity with real-time accuracy. For more information, please visit addictivemobility.com or follow us on Twitter @addictivelabs.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...