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Lifetouch Publishing Announces Agreement With Leading Multimedia Electronic Publisher

Collaboration with StoryRock Enables Schools to Create Interactive Yearbook Content to Supplement Printed Yearbooks

MINNEAPOLIS, Aug. 31 /PRNewswire/ -- Lifetouch Publishing Inc., a leading provider of printed yearbooks to elementary schools, middle schools, high schools and colleges across North America, is pleased to announce its collaboration with StoryRock, a world leader in digital multimedia offerings.

Lifetouch Interactive Memories, powered by StoryRock, offers students an interactive CD yearbook experience to complement their traditional printed yearbook. Students will be able to view photos that usually don't make it into the yearbook. Yearbook advisers and student staff can customize the CDs with video, Web links, personalized text, photos and narration.

"Schools can now include hundreds, even thousands, of photos that typically would remain unseen by using the first and only system that integrates Lifetouch Publishing's innovative web-based yearbook creation tools with StoryRock's digital publishing tools," said Karen Adamson, Vice President of Marketing for Lifetouch Publishing. "Nothing will ever replace the traditional printed yearbook, but through our agreement with StoryRock, we are able to offer schools more interactive options to preserve school memories."

More than 22,000 partnering schools will be eligible to create Lifetouch Interactive Memories multimedia yearbooks during the 2006-2007 school year.

"The demand for multimedia memories has been steadily growing as students not only want, but expect, digital options," said Sharlene Hawkes, Executive Vice President for StoryRock. "Now we can truly bring the school year to life by showcasing not only extra photos, but also supplementary video, narration, music, documents, hyperlinks, and even Web links."

About Lifetouch Publishing

Lifetouch Publishing Inc., a wholly owned subsidiary of Lifetouch Inc., has been providing high-quality yearbooks, digital event books and other printed products to partnering schools and commercial printing customers for more than 30 years. Lifetouch Inc. is the largest employee-owned photography company in the world, with nearly 22,000 employees in North America. Founded in 1936, Lifetouch also owns Lifetouch National School Studios Inc., Lifetouch Church Directories and Portraits Inc. and Lifetouch Portrait Studios Inc. which operates JCPenney Portraits, Target Portrait Studios and Flash Digital Portraits.

About StoryRock

For nearly a decade, StoryRock has been a world leader in interactive multimedia publishing with their "Yearbook Interactive" brand name. Based in Salt Lake City, Utah, this leading software company is also the technology behind a groundbreaking new digital scrapbooking software "Memory Mixer," and is the "Remember My Service" provider in the United States Military for annual, unit-specific, historical records on CD-ROM.

Lifetouch Publishing Inc.

CONTACT: Laura Oakes for Lifetouch, +1-651-340-3195, or Sharlene Hawkes
for StoryRock, +1-801-487-5413

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