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Calling All REAL BRATZ GIRLS! Send In Your Video And Share Your Story!

MGA Entertainment Launches Bratz Dolls National Advocacy Campaign For Girls

LOS ANGELES, May 28, 2013 /PRNewswire/ -- Do you know a girl or young woman who pushes the boundaries…stands up for their passions…sees the impossible and makes it possible…thinks outside the box to bring new ideas and concepts into the world…and lends a helping hand when no one else even knew a hand was needed?   Then tell her to send in her story via video right away – because she is most definitely a Real Bratz Girl.

In a national initiative to motivate and encourage girls to be the best they can be, contribute to their communities and discover what it takes to make dreams come true, MGA Entertainment has launched Real Bratz, an advocacy campaign aimed at inspiring girls and young adults with empowering messages of innovation and excellence.  Through a wide range of social media, Real Bratz will put the spotlight on young women who have made a Real Difference – as so many from generations past have done to change their world – through their determination and drive.

The mission of the campaign is captured within the Real Bratz video:
http://www.youtube.com/watch?v=YVWVLm0d7S8.

The Real Bratz campaign will feature girls and young women from across the country who were encouraged to think big and reach far by their own BRATZ® dolls – and now seek to help inspire other girls everywhere with their extraordinary stories of remarkable achievement via the campaign's own website as well as an array of social networks including YouTube, Twitter and Facebook. 

To become involved with the Real Bratz Girls empowerment campaign, girls and young woman are encouraged to create a video that features their own Real Bratz success story. Once completed, videos should be submitted to RealBratz@mgae.com.  Visit www.Bratz.com for more details and to watch video stories from other Real Bratz Girls.

In addition to receiving video submissions from Real Bratz Girls and young women, the Real Bratz campaign will also salute young women who adopted the Bratz messages of setting trends and remaining passionate as they grew to become leaders and innovators.  Profiles of the young women selected by the campaign will appear on the special Website.

"If you look at the women who have made history, they have always been bold, brave, and pushed boundaries, and these attributes are exactly what BRATZ® embodies," said Leyla Kashani, BRATZ® Brand Manager. "It is exciting to see how these characteristics have inspired many of today¹s young women as they have forged their own paths and found success doing what they¹re passionate about.  By sharing these stories, we hope to inspire the next generation of Real Bratz Girls so they too can make history and move the world forward."

For 2013, the BRATZ® fashion dolls have not only risen to the top – but they have also become 2 inches taller while maintaining their now-ubiquitous almond-shaped eyes, innovative fashions, strong friendship and cutting-edge style.   A winner of numerous prestigious industry and consumer awards, including multiple Family Fun Magazine's Toy of the Year Awards, BRATZ® has amassed a roster of over 500 licensees worldwide, encompassing category-leading companies in apparel, footwear, fashion accessories, stationary, school supplies, video games, board games, puzzles, costumes and party goods. 

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Lala-Oopsies™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com

SOURCE MGA Entertainment, Inc.

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