Click here to close now.




















Welcome!

News Feed Item

Calling All REAL BRATZ GIRLS! Send In Your Video And Share Your Story!

MGA Entertainment Launches Bratz Dolls National Advocacy Campaign For Girls

LOS ANGELES, May 28, 2013 /PRNewswire/ -- Do you know a girl or young woman who pushes the boundaries…stands up for their passions…sees the impossible and makes it possible…thinks outside the box to bring new ideas and concepts into the world…and lends a helping hand when no one else even knew a hand was needed?   Then tell her to send in her story via video right away – because she is most definitely a Real Bratz Girl.

In a national initiative to motivate and encourage girls to be the best they can be, contribute to their communities and discover what it takes to make dreams come true, MGA Entertainment has launched Real Bratz, an advocacy campaign aimed at inspiring girls and young adults with empowering messages of innovation and excellence.  Through a wide range of social media, Real Bratz will put the spotlight on young women who have made a Real Difference – as so many from generations past have done to change their world – through their determination and drive.

The mission of the campaign is captured within the Real Bratz video:
http://www.youtube.com/watch?v=YVWVLm0d7S8.

The Real Bratz campaign will feature girls and young women from across the country who were encouraged to think big and reach far by their own BRATZ® dolls – and now seek to help inspire other girls everywhere with their extraordinary stories of remarkable achievement via the campaign's own website as well as an array of social networks including YouTube, Twitter and Facebook. 

To become involved with the Real Bratz Girls empowerment campaign, girls and young woman are encouraged to create a video that features their own Real Bratz success story. Once completed, videos should be submitted to [email protected].  Visit www.Bratz.com for more details and to watch video stories from other Real Bratz Girls.

In addition to receiving video submissions from Real Bratz Girls and young women, the Real Bratz campaign will also salute young women who adopted the Bratz messages of setting trends and remaining passionate as they grew to become leaders and innovators.  Profiles of the young women selected by the campaign will appear on the special Website.

"If you look at the women who have made history, they have always been bold, brave, and pushed boundaries, and these attributes are exactly what BRATZ® embodies," said Leyla Kashani, BRATZ® Brand Manager. "It is exciting to see how these characteristics have inspired many of today¹s young women as they have forged their own paths and found success doing what they¹re passionate about.  By sharing these stories, we hope to inspire the next generation of Real Bratz Girls so they too can make history and move the world forward."

For 2013, the BRATZ® fashion dolls have not only risen to the top – but they have also become 2 inches taller while maintaining their now-ubiquitous almond-shaped eyes, innovative fashions, strong friendship and cutting-edge style.   A winner of numerous prestigious industry and consumer awards, including multiple Family Fun Magazine's Toy of the Year Awards, BRATZ® has amassed a roster of over 500 licensees worldwide, encompassing category-leading companies in apparel, footwear, fashion accessories, stationary, school supplies, video games, board games, puzzles, costumes and party goods. 

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Lala-Oopsies™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com

SOURCE MGA Entertainment, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...