Welcome!

News Feed Item

New Wizards vs Aliens App Offers the First Synchronized Second Screen Experience for a Kids' TV Show in the U.S.

Wizards vs Aliens App Available Exclusively for iPad as Hit TV Show Makes Its U.S. Premiere on Hub Network on Saturday, June 1

BURBANK, CA -- (Marketwired) -- 05/30/13 -- FremantleMedia Kids & Family Entertainment and Magic Ruby, the leading provider of technology and apps for the second screen, today announced the upcoming launch of Wizards vs Aliens on Hub Network will be supported by a first-of-its-kind second screen app available exclusively on iPad. Marking the first dedicated second screen experience for a kids' TV show in the U.S., the Wizards vs Aliens app is available now on the App Store, two days prior to the show premiere on Hub Network on June 1, 2013.

The app offers a comprehensive and robust Wizards vs Aliens experience, providing content above and beyond what can be experienced in the broadcast TV universe. Consumers will have an opportunity to sync the app with actual episodes of the show, providing immersive content to enhance their viewing experience. As viewers progress through the series and continue using the sync feature, they will unlock additional content relevant to each episode and the progression of the storyline.

Fans of the show will also become further engaged in the storyline with interactive polls, alien-inspired quizzes and collectible character sets. In addition, exclusive on-set and character photos will draw fans into the creative process behind the making of the show.

As fans continue to engage with and explore the app, they can unlock special rewards for their efforts. Should they want to encourage others to recognize their show knowledge and fan status, a special "Wish List" can be e-mailed to parents that will allow them to highlight all the great Wizards vs Aliens products they hope to receive such as T-shirts, hats, puzzles, and more.

The Wizards vs Aliens app, created by Magic Ruby, also offers a unique educational experience, engaging kids in factual science-based content. Kids have an opportunity to further explore the science inspired geology and geography featured in the spellbinding adventures from the Wizards vs Aliens TV show.

"FremantleMedia has been a pioneer in the second screen experience for some of the biggest entertainment shows in the world, such as American Idol and The X Factor, in turn making them two of the most socially relevant shows," said Nicholas Dale, Senior Manager of Interactive and Mobile, FremantleMedia. "With today's youth utilizing mobile technology at an increasing rate, we're thrilled to now be the leader in bringing a second screen experience to the kids' market."

"We're excited to partner with FremantleMedia on the second screen companion app for Wizards vs Aliens," said Tom Engdahl, President and CEO of Magic Ruby. "FremantleMedia is a global leader in creating compelling content for kids and families; we believe this first-of-its-kind app is the perfect vehicle to immerse fans more deeply into the Wizards vs Aliens universe."

Created by Russell T Davies and Phil Ford -- the creative force behind Doctor Who, Torchwood and The Sarah Jane Adventures, Wizards vs Aliens follows the adventures of two 16-year-old schoolboys, Tom and Benny, who battle to save Earth from the Nekross, an alien race. While Tom lives a seemingly ordinary life with his dad and grandmother, he hides a deep secret: his family members are wizards. So when the Nekross arrive to attempt to steal all the magic from Earth, they haven't expected resistance from Tom and his friend, science super-brain Benny. Together they form an extraordinary alliance using Tom's magic and Benny's science to battle the Nekross and save Earth.

The wildly popular series originally debuted in the U.K. where it was the number one show in its time slot amongst all channels for children 6-12 and children 10-15. Wizards vs Aliens will make its U.S. debut on Hub Network with a two-part episode Saturday, June 1, 7:00 p.m. and 7:30 p.m. ET. New episodes will air weekly Saturdays at 7:30 p.m. ET.

Wizards vs Aliens is filmed in Cardiff and produced by BBC Cymru Wales in association with FremantleMedia Kids & Family Entertainment for CBBC. FremantleMedia manages worldwide distribution of the series outside the UK, as well as brand licensing, home entertainment and other ancillary rights including publishing.

The Wizards vs Aliens app is available for free from the App Store on iPad or at www.AppStore.com/WizardsvsAliens.

About FremantleMedia
FremantleMedia is one of the leading creators, producers and distributors of television entertainment brands in the world. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn majority-owned by the international media company Bertelsmann. FremantleMedia is responsible for many of the world's highest rated prime time entertainment, drama, serial drama, factual entertainment and kids & family programming, with market leading capabilities that extend from content creation to licensing, digital and branded entertainment, gaming and home entertainment. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, among others) has one of the most comprehensive global networks with operations in 22 countries, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. The company also distributes more than 20,000 hours of content in over 150 countries. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols, Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
www.fremantlemedia.com

About FremantleMedia Kids & Family Entertainment
FremantleMedia Kids & Family Entertainment was founded in 2009 and has quickly become a worldwide leader in the family entertainment business. With 15 titles in production in collaboration with top producers on four continents, FremantleMedia Kids & Family Entertainment is already one of the most prolific independent producers and distributors of content in the sector today. Its growing portfolio of content spans across four key genres: preschool, kids comedy, action/adventure and tween/teen fare. FremantleMedia Kids & Family Entertainment is bringing to networks around the world innovative and exciting shows for television and new media platforms that feature live-action, 2D animation, CGI, stop-motion, puppetry and real-time animation with programming targeting demographics ranging in scope from preschool through high school.

About Magic Ruby
Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby's suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit www.magicruby.com.

About Hub Network
Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. Hub Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in nearly 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

Visit Hub Network on Facebook at http://www.facebook.com/hubtvnetwork
Note: For artwork, visit http://press.discovery.com/us/hub/

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2323433

Add to Digg Bookmark with del.icio.us Add to Newsvine

For more information please contact:

Kristina Kirk
FremantleMedia
Executive Director, Communications
Tel: 818-748-2521
Email Contact

Larry Smalheiser
Trainer Communications for Magic Ruby
Tel: 925-271-8211
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...