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IT RMM Services and Tools, a New Culture for Emerging Markets

Part I: How do I sell them?

According to the research firm Gartner, the worldwide IT spending is projected to total US $3.7 trillion in 2013, a 4.2% increase from 2012 spending of $3.6 trillion, this is actually, a bit more optimistic about the global economy. The firm divides the IT spending into five segments: devices, data center systems, enterprise software, IT services, and telecom services.

All five segments will grow in 2013, but Garner states that devices and enterprise software are the two ones that will have the biggest increases in spending during this year.

Remote Monitoring and Management services (RMM) provide opportunities for resellers, MSPs, and IT Solution Providers to expand their services portfolios. This may rapidly transform their business with a better customer support impacting their income positively. These services may become highly valued by their customers and derive a revenue stream that is not directly tied to a particular vendor.

LabTech Software stated that technology and business go hand-in-hand. Without the technology, most businesses would come to a grinding halt in a very short time. This demonstrates the need of the continuous network maintenance… How? Using RMM.

However, selling Remote Monitoring and Management (RMM) services in these emerging markets is still a challenge to MSPs and IT Solution Providers. The key is evangelization… RMM is not yet an adopted practice in these markets. Then the main question is… How do I sell them?

Stay tuned to get the series of tips, tricks, and advice that the experts in this area are providing to help MSPs, and IT Solution Providers to build up this needed ‘Remote Monitoring and Management Culture’.

More Stories By Monica Paul

Monica Paul is a marketer with 20 years experience in local, regional, and global marketing strategies. In 2001, after eight years working as an employee for several IT companies such as Micrografx and Visio; Monica founded Marcomtec, a division of Magic Masterminds LLC, a marketing firm providing strategy and content services, as well as marketing campaigns in English and Spanish. In 2013 Monica launched Magic MasterMinds (www.magicmasterminds.com), a publishing platform to help writers all over the world to publish and market their books.

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