|By Marketwired .||
|June 10, 2013 09:15 AM EDT||
CINCINNATI, OH -- (Marketwired) -- 06/10/13 -- Today, Ahalogy, formerly known as Pingage, launched the industry's first Pinterest-focused Content Network, which enables brands to source relevant, high quality social content, while ensuring that both brands and content owners benefit from the increased consumer engagement resulting from content partnerships. The company changed its name recently to better reflect its focus on the science of discovery and the key value it brings to brands seeking deeper engagement with their customers. The Ahalogy Content Network is launching with over 100 content creators -- including The Motherhood, Bloom.com and StyleCaster Media Group -- which benefit from additional traffic and free access to Ahalogy's optimization tools. Ahalogy has hired Susan Wenner Jackson, co-founder of the popular blog Working Moms Against Guilt, as VP of Content Partnerships to help grow the Content Network and facilitate mutually beneficial collaborations. Additionally, Ahalogy has secured additional funding to continue innovating and scaling to meet growing brand interest.
Pinning the right volume of content at the right time is increasingly important as more and more brands compete for consumer attention on Pinterest. Ahalogy's data across its early customer base shows that 15-20 pins per day is the ideal volume for steady growth. However, most brands lack this amount of quality content, and the cost to buy, license or create at scale is high. Brands can pin external content today, but there is little to no benefit for brands, since click-throughs and re-pins drive traffic to the content owner.
"Branded content and pins are important, but authentic blogger content is often much more effective in driving engagement," said Bob Gilbreath, President of Ahalogy. "In addition to providing the much-needed content volume brands are seeking, the Ahalogy Content Network also provides a way for brands to engage with Pinterest users in a more genuine way, while delivering win-win benefits on both the brand and the content owner side. Susan comes from a background on both the content side as well as the brand side of digital media, so she was a natural fit to lead our Content Network."
Bloggers and publishers who opt into the Content Network gain access to free Pinterest optimization tools, such as image editing and pin scheduling. Brands can then search among the thousands of submitted pins and posts for content that is relevant to their products and services, and add the pins to their Ahalogy scheduling queue. Key Pinterest analytics are built in and transparent in the Content Network, enabling brands to select pins that have been proven to generate re-pins and site visits. When consumers click through brand pins, visitors to these external pages see a "sponsored by" landing page interstitial.
Content creators benefit from additional traffic and exposure to some of the largest brands in the world. Ahalogy's Content Network members have seen substantial increases in ad revenue and some have even gone on to forge deeper partnerships with brands.
In her role as VP of content partnerships, Susan Jackson will help pair brands with relevant bloggers and small businesses for content sharing. Jackson's blog, Working Moms Against Guilt, has been featured on ABC News, the New York Times, CNN, NPR, Real Simple, the Wall Street Journal and more. Prior to joining Ahalogy, Jackson worked as a copywriter for digital advertising agencies, PR professional, magazine editor and newspaper reporter.
To learn more, visit: http://www.ahalogy.com.
Ahalogy helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology and continually improving algorithms maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Ahalogy is only paid for delivering media-like results, it is constantly innovating to help its clients grow. Ahalogy is based in Cincinnati, OH, global capital of brand marketers including Procter & Gamble, Kroger, Macy's, Luxottica and Kao Brands.
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