Welcome!

News Feed Item

Pingage Becomes Ahalogy; Launches the First Pinterest Content Network

Pay-for-Performance Pinterest Marketing Optimization Company Secures Additional Funding to Solve Major Social Challenge for Brands While Driving Traffic to Content Creators

CINCINNATI, OH -- (Marketwired) -- 06/10/13 -- Today, Ahalogy, formerly known as Pingage, launched the industry's first Pinterest-focused Content Network, which enables brands to source relevant, high quality social content, while ensuring that both brands and content owners benefit from the increased consumer engagement resulting from content partnerships. The company changed its name recently to better reflect its focus on the science of discovery and the key value it brings to brands seeking deeper engagement with their customers. The Ahalogy Content Network is launching with over 100 content creators -- including The Motherhood, Bloom.com and StyleCaster Media Group -- which benefit from additional traffic and free access to Ahalogy's optimization tools. Ahalogy has hired Susan Wenner Jackson, co-founder of the popular blog Working Moms Against Guilt, as VP of Content Partnerships to help grow the Content Network and facilitate mutually beneficial collaborations. Additionally, Ahalogy has secured additional funding to continue innovating and scaling to meet growing brand interest.

Pinning the right volume of content at the right time is increasingly important as more and more brands compete for consumer attention on Pinterest. Ahalogy's data across its early customer base shows that 15-20 pins per day is the ideal volume for steady growth. However, most brands lack this amount of quality content, and the cost to buy, license or create at scale is high. Brands can pin external content today, but there is little to no benefit for brands, since click-throughs and re-pins drive traffic to the content owner.

"Branded content and pins are important, but authentic blogger content is often much more effective in driving engagement," said Bob Gilbreath, President of Ahalogy. "In addition to providing the much-needed content volume brands are seeking, the Ahalogy Content Network also provides a way for brands to engage with Pinterest users in a more genuine way, while delivering win-win benefits on both the brand and the content owner side. Susan comes from a background on both the content side as well as the brand side of digital media, so she was a natural fit to lead our Content Network."

Bloggers and publishers who opt into the Content Network gain access to free Pinterest optimization tools, such as image editing and pin scheduling. Brands can then search among the thousands of submitted pins and posts for content that is relevant to their products and services, and add the pins to their Ahalogy scheduling queue. Key Pinterest analytics are built in and transparent in the Content Network, enabling brands to select pins that have been proven to generate re-pins and site visits. When consumers click through brand pins, visitors to these external pages see a "sponsored by" landing page interstitial.

Content creators benefit from additional traffic and exposure to some of the largest brands in the world. Ahalogy's Content Network members have seen substantial increases in ad revenue and some have even gone on to forge deeper partnerships with brands.

In her role as VP of content partnerships, Susan Jackson will help pair brands with relevant bloggers and small businesses for content sharing. Jackson's blog, Working Moms Against Guilt, has been featured on ABC News, the New York Times, CNN, NPR, Real Simple, the Wall Street Journal and more. Prior to joining Ahalogy, Jackson worked as a copywriter for digital advertising agencies, PR professional, magazine editor and newspaper reporter.

To learn more, visit: http://www.ahalogy.com.

About Ahalogy
Ahalogy helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology and continually improving algorithms maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Ahalogy is only paid for delivering media-like results, it is constantly innovating to help its clients grow. Ahalogy is based in Cincinnati, OH, global capital of brand marketers including Procter & Gamble, Kroger, Macy's, Luxottica and Kao Brands.

Media Contact
Carla Rudder
Blast PR for Ahalogy
225-238-1091
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.