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Power Direct Energy Selected By FirstEnergy Corp. For Energy Conservation Kit Program Throughout Ohio

NEWPORT BEACH, Calif., June 11, 2013 /PRNewswire/ -- Power Direct Energy (PDE), a leading implementation and marketing solutions provider in the energy efficiency industry, has been selected by FirstEnergy Corp. to spearhead a residential energy conservation kit program throughout their service territories in Ohio.  The program will encompass 1.8 million customers served by operating companies such as Ohio Edison, The Illuminating Company and Toledo Edison.  The announcement was made by PDE COO Stuart Hayden.

"Power Direct Energy is privileged to have been selected to help FirstEnergy Corp. and its providers achieve their energy-saving and conservation goals, while helping their customers realize considerable savings," said Hayden.  "From researching and developing innovative products, to using state-of-the-art technologies for distributing kits and tracking fulfillment, we have mastered the energy conservation kit process and look forward to helping utilities across the U.S. to achieve energy cost savings and preserve our environment."

PDE sources, packs and distributes a variety of energy kits customized to client needs.  On behalf of First Energy Corp., PDE will design and execute a program that fulfills and distributes 326,000 energy kits; develops custom websites; provides call center support; creates an enrollment awareness campaign; tracks delivery in real time; and reports to third-party evaluation and verification.

To date, PDE has distributed more than one million energy conservation kits on behalf of utility clients nationwide. Collectively, these partnerships have contributed to over 507 million KWh in savings -- enough energy to power 44,102 homes for a year.  The kits most commonly requested by clients include compact fluorescent light bulbs (CFLs), low-flow showerheads, faucet aerators and energy-saving power strips.  PDE is also distinguished by its expertise in engaging multi-family residents, small businesses and other hard-to-reach consumers through targeted marketing and outreach.

About Power Direct LLC
Power Direct, named to the INC 5000 as one of Orange County's Fastest Growing Companies, is a marketing and media services organization based in Newport Beach, CA. PDE specializes in providing cutting-edge solutions for the energy efficiency industry, as well as technology-based marketing services via the uncluttered, targeted environment of the front door. Power Direct's clients include some of the nation's largest energy companies, Fortune 1000 brands, and advertising/media agencies.  For more information, call (877) 737-8977 or visit

Susie Komornik
VP Business Development
(301) 741-0383
[email protected]

Bridget Woods
Program Manager
(949) 253-3442
[email protected]

SOURCE Power Direct Energy

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