|By PR Newswire||
|June 18, 2013 06:05 AM EDT||
LAS VEGAS, June 18, 2013 /PRNewswire/ -- With a renewed focus on exceptional storytelling, enhanced product development, and developing memorable family experiences, and a new roster of best in class licensing partners in U.S., HIT Entertainment, one of the world's leading preschool entertainment companies, is poised for its biggest year to date. HIT Entertainment, a subsidiary of Mattel Inc., announced today plans to grow broadcast and online presence, as well as its consumer products footprint with a roster of new partners for two of its biggest brands—Thomas & Friends® and Mike the Knight™.
"We are sharpening our focus, making key investments and introducing several game changers for HIT Entertainment," said Edward Catchpole, Senior Vice President and General Manager, HIT Entertainment. "The success of our portfolio has always remained with pairing powerful content and best in class partners. Now, to elevate our brands and infuse even more excitement, we are integrating our approach to content development and distribution, with brand management and product development. Along with our partners, we believe this escalated effort will resonate both with consumers and retailers."
Combined, HIT Entertainment's world-class portfolio of preschool brands including Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic® reaches more 1.1 billion households in more than 185 territories around the globe, HIT's internationally loved brands connect with children around the world. HIT delivers brand experiences with business lines that span digital media, home entertainment, publishing, consumer products, and live events.
Compelling content remains a priority for Thomas & Friends in the coming year, with a planned move to a new daily schedule on PBS KIDS this fall that will reach over 95 million households each month, and the debut of Thomas & Friends video streaming at PBSKIDS.org. The television program remains more popular than ever with Thomas & Friends rating in the top five most-watched preschool shows since August 2012. Thomas & Friends also continues to make tracks in the realm of digital media with the recent launch of parent-focused site Parent Station, as well as plans in the works to expand social media cross-platform.
Family experiences that connect generations and also connects kids with HIT's beloved characters will also see investment. Day Out with Thomas, HIT's multinational live event experience where children have the opportunity to meet and ride on Thomas the Tank Engine, remains stronger than ever with one million attendees in the U.S. each year.
HIT will be introducing a host of new Thomas & Friends licensees across multiple verticals including apparel, toy, and other lifestyle products at major retailers. The debut of the new lines follows the successful re-launch of the brand's signature Thomas & Friends Wooden Railway™ earlier this year.
Mike the Knight has also seized the day on broadcast with the highly-anticipated premiere of the show's second season this fall on Nick Jr. in the United States. Additionally, with hundreds of kids attending each stop of a cross-country mall tour this spring, the brand has proven more popular than ever among preschoolers. New SKUs of costumes, apparel, e-books, and other products are planned heading into the coming year as a follow-up to the well-received new book line from Simon & Schuster, toys debut from Fisher-Price, and home entertainment from NCircle Entertainment, which came to retail in early 2013.
Catchpole says, "Since joining the Mattel family last year, HIT has been laying the groundwork to make significant investments for growth in 2014 and beyond. We understand the strong affection and love that our brands have with families, and have had for generations. Along with our partners, we are incredibly excited and focused on the important work of strengthening preschoolers' emotional bond to our characters and brands with content, product and experiences."
Demonstrating the array of products and categories that touch every area of a preschooler's life, HIT is proud to announce the following new partners in North America at International Licensing Expo for Thomas & Friends and Mike the Knight:
THOMAS & FRIENDS
Dynacraft introduces all new Thomas & Friends bicycles and scooters. Active preschoolers can cruise along on the safe and durable bikes covered with Thomas and his engine friends for outdoor adventure fun. Available Fall 2013.
Little engineers will be well protected during their outdoor play with new Coppertone® UV Headgear from InnoVision for Thomas & Friends®. Headwear will include caps and bucket hats that meet the highest standards in Ultraviolet Protection with UPF 50+ for fun in the sun. Available Fall 2013 at select mass retailers.
Thomas & Friends joins with Kurt Adler for the first time to introduce a new line of ornaments, holiday stockings, and indoor and outdoor seasonal decor featuring the #1 blue engine and his engine friends. Available Fall/Christmas 2013 at select mass retailers.
Brushing teeth becomes a lot easier with everyone's favorite Really Useful Engine. Dr. Fresh introduces colorful new handheld toothbrushes for Thomas & Friends that will delight every little engineer. Available Fall 2013 at select mass retailer and food and drug retailers.
Thomas & Friends socks from Planet Sox are perfect for busy preschoolers who are always on the go. The bright, colorful socks give all Thomas fans happy feet and moms can trust their little ones with Planet Sox' no slip designs. Available now at mass retailers.
Step 2 brings excitement on the rails right into preschoolers' homes with a Thomas & Friends Up and Down rollercoaster! Kids can reimagine adventures on Sodor with a coaster that features a 10 foot track and non-slip steps, and a coaster car with a high back, footrests and handrail. Available Fall 2013.
MIKE THE KNIGHT
Amscan, Inc. introduces a new line of Mike the Knight™ party goods and costumes. The line will include everything moms and kids need to have the knightliest party of the year. Available Summer 2013 exclusively on PartyCity.com.
This Halloween, boys and girls can dress as their favorite sibling duo with Mike the Knight and Evie costumes and accessories from Disguise. Available Fall 2013 at select mass retailers.
Adventures with Mike the Knight come alive with new sound books from Publications International (PIL). Knights-in-training will enjoy all of the sounds of Glendragon with these interactive titles. Available now at mass retailers.
Kids will embark on a knightly quest with the new Mike the Knight software title for VTech's range of InnoTab ® Learning App Tablets. Exciting games and an interactive e-book let little ones join Mike and his friends on a fun adventure. Available Fall 2013.
Ravensburger introduces Mike the Knight puzzles for preschoolers. Featuring Mike, Evie, the dragons, trolls and more friends from Glendragon, the puzzles will challenge and delight your little knights in training. Available Fall 2013.
SOURCE HIT Entertainment
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 27, 2016 01:00 AM EDT Reads: 34,288
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Oct. 27, 2016 12:45 AM EDT Reads: 2,139
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 27, 2016 12:30 AM EDT Reads: 4,185
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 27, 2016 12:00 AM EDT Reads: 1,108
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Oct. 27, 2016 12:00 AM EDT Reads: 3,534
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 27, 2016 12:00 AM EDT Reads: 11,125
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 26, 2016 11:30 PM EDT Reads: 9,747
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Oct. 26, 2016 11:00 PM EDT Reads: 9,906
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Oct. 26, 2016 11:00 PM EDT Reads: 3,917
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Oct. 26, 2016 11:00 PM EDT Reads: 639
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 26, 2016 09:45 PM EDT Reads: 1,132
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
Oct. 26, 2016 09:45 PM EDT Reads: 3,663
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 26, 2016 09:30 PM EDT Reads: 677
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 26, 2016 08:15 PM EDT Reads: 1,475
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 26, 2016 08:00 PM EDT Reads: 1,433