Click here to close now.

Welcome!

News Feed Item

Mattel's Preschool Powerhouse HIT Entertainment Lays Out Plans For Investment & Growth At International Licensing Expo

On Heels of Brand Success on Broadcast and Online Platforms, as well as Live Events, HIT Entertainment Introduces New U.S. Partners for Marquee Brands Thomas & Friends® and Mike the Knight™

LAS VEGAS, June 18, 2013 /PRNewswire/ -- With a renewed focus on exceptional storytelling, enhanced product development, and developing memorable family experiences, and a new roster of best in class licensing partners in U.S., HIT Entertainment, one of the world's leading preschool entertainment companies, is poised for its biggest year to date.  HIT Entertainment, a subsidiary of Mattel Inc., announced today plans to grow broadcast and online presence, as well as its consumer products footprint with a roster of new partners for two of its biggest brands—Thomas & Friends® and Mike the Knight™.

(Logo:  http://photos.prnewswire.com/prnh/20130618/NY33561LOGO)

"We are sharpening our focus, making key investments and introducing several game changers for HIT Entertainment," said Edward Catchpole, Senior Vice President and General Manager, HIT Entertainment.  "The success of our portfolio has always remained with pairing powerful content and best in class partners.   Now, to elevate our brands and infuse even more excitement, we are integrating our approach to content development and distribution, with brand management and product development. Along with our partners, we believe this escalated effort will resonate both with consumers and retailers."

Combined, HIT Entertainment's world-class portfolio of preschool brands including Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic® reaches more 1.1 billion households in more than 185 territories around the globe, HIT's internationally loved brands connect with children around the world. HIT delivers brand experiences with business lines that span digital media, home entertainment, publishing, consumer products, and live events.

Compelling content remains a priority for Thomas & Friends in the coming year, with a planned move to a new daily schedule on PBS KIDS this fall that will reach over 95 million households each month, and the debut of Thomas & Friends video streaming at PBSKIDS.org.  The television program remains more popular than ever with Thomas & Friends rating in the top five most-watched preschool shows since August 2012.  Thomas & Friends also continues to make tracks in the realm of digital media with the recent launch of parent-focused site Parent Station, as well as plans in the works to expand social media cross-platform. 

Family experiences that connect generations and also connects kids with HIT's beloved characters will also see investment. Day Out with Thomas, HIT's multinational live event experience where children have the opportunity to meet and ride on Thomas the Tank Engine, remains stronger than ever with one million attendees in the U.S. each year. 

HIT will be introducing a host of new Thomas & Friends licensees across multiple verticals including apparel, toy, and other lifestyle products at major retailers.  The debut of the new lines follows the successful re-launch of the brand's signature Thomas & Friends Wooden Railway™ earlier this year.

Mike the Knight has also seized the day on broadcast with the highly-anticipated premiere of the show's second season this fall on Nick Jr. in the United States.  Additionally, with hundreds of kids attending each stop of a cross-country mall tour this spring, the brand has proven more popular than ever among preschoolers.  New SKUs of costumes, apparel, e-books, and other products are planned heading into the coming year as a follow-up to the well-received new book line from Simon & Schuster, toys debut from Fisher-Price, and home entertainment from NCircle Entertainment, which came to retail in early 2013.

Catchpole says, "Since joining the Mattel family last year, HIT has been laying the groundwork to make significant investments for growth in 2014 and beyond. We understand the strong affection and love that our brands have with families, and have had for generations.   Along with our partners, we are incredibly excited and focused on the important work of strengthening preschoolers' emotional bond to our characters and brands with content, product and experiences."

Demonstrating the array of products and categories that touch every area of a preschooler's life, HIT is proud to announce the following new partners in North America at International Licensing Expo for Thomas & Friends and Mike the Knight:

THOMAS & FRIENDS

Dynacraft introduces all new Thomas & Friends bicycles and scooters.  Active preschoolers can cruise along on the safe and durable bikes covered with Thomas and his engine friends for outdoor adventure fun.   Available Fall 2013.

Little engineers will be well protected during their outdoor play with new Coppertone® UV Headgear from InnoVision for Thomas & Friends®.  Headwear will include caps and bucket hats that meet the highest standards in Ultraviolet Protection with UPF 50+ for fun in the sun. Available Fall 2013 at select mass retailers.

Thomas & Friends joins with Kurt Adler for the first time to introduce a new line of ornaments, holiday stockings, and indoor and outdoor seasonal decor featuring the #1 blue engine and his engine friends.  Available Fall/Christmas 2013 at select mass retailers.

Brushing teeth becomes a lot easier with everyone's favorite Really Useful Engine.  Dr. Fresh introduces colorful new handheld toothbrushes for Thomas & Friends that will delight every little engineer.  Available Fall 2013 at select mass retailer and food and drug retailers.

Thomas & Friends socks from Planet Sox are perfect for busy preschoolers who are always on the go.  The bright, colorful socks give all Thomas fans happy feet and moms can trust their little ones with Planet Sox' no slip designs.  Available now at mass retailers.

Step 2 brings excitement on the rails right into preschoolers' homes with a Thomas & Friends Up and Down rollercoaster!  Kids can reimagine adventures on Sodor with a coaster that features a 10 foot track and non-slip steps, and a coaster car with a high back, footrests and handrail.  Available Fall 2013.

MIKE THE KNIGHT

Amscan, Inc. introduces a new line of Mike the Knight™ party goods and costumes.  The line will include everything moms and kids need to have the knightliest party of the year.  Available Summer 2013 exclusively on PartyCity.com.

This Halloween, boys and girls can dress as their favorite sibling duo with Mike the Knight and Evie costumes and accessories from Disguise. Available Fall 2013 at select mass retailers.

Adventures with Mike the Knight come alive with new sound books from Publications International (PIL).  Knights-in-training will enjoy all of the sounds of Glendragon with these interactive titles.  Available now at mass retailers.

Kids will embark on a knightly quest with the new Mike the Knight software title for VTech's range of InnoTab ® Learning App Tablets. Exciting games and an interactive e-book let little ones join Mike and his friends on a fun adventure.  Available Fall 2013.

Ravensburger introduces Mike the Knight puzzles for preschoolers.  Featuring Mike, Evie, the dragons, trolls and more friends from Glendragon, the puzzles will challenge and delight your little knights in training.  Available Fall 2013.

SOURCE HIT Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...