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Who Do China's Post-90s Generation of Talent Consider as IDEAL Employers This Year?

SHANGHAI, June 19, 2013 /PRNewswire/ --

China Daily / 21st Century English Newspaper, together with Universum, recently conducted the largest student survey to discover which organizations Post-90s talent in the country desire to work for upon graduation. According to 64,522 university students from over 100 top universities in the country, this year's most attractive employers are Bank of China (Business), State Grid Corporation of China (Engineering), Procter & Gamble (Natural Sciences), Google (Humanities/Liberal Arts/Education), King & Wood Mallesons (Law) and Pfizer (Health/Medicine).

Samsung is the "mover & shaker" on China Top 100 IDEAL™ Employers 2013, climbing an average of 31 positions across all categories (except Law). The company is positioned 12th among engineering students and 18th among business students this year.

The survey also uncovers the following findings and trends:

1. Remuneration and advancement opportunities concern future talent

Post-90s students in China reveal that "remuneration and advancement opportunities" contribute most to the attractiveness of their future employers, with "good reference for future career" and "high future earnings" being the two most important attributes.

This closely relates to the significant increase in their future salary expectations: up 10.7% to an average of 6760RMB/month this year. This is a stark contrast to many of their peers from other countries - including Canada, Japan and Switzerland - who have lowered their salary expectations.

2. Banking is the choice industry to work in upon graduation in China

Students in China, especially those majoring in Business/Commerce and Natural Sciences, consider the Banking sector to be the most attractive to work in upon graduation. In particular, most local banking institutions have witnessed an increase in their rankings this year while their foreign counterparts continue losing their attractiveness as employers.

The Auditing and Accounting sector, known for offering professional training & development with clear career progression paths, is the next preferred industry for Business/Commerce students. All Big Four accounting firms have improved in the rankings in 2013 with PricewaterhouseCoopers in the lead at the ninth place.

3. Innovation makes "ideal"

When students are asked to describe their ideal employer, the most commonly used word is "innovation". To motivate the Post-90s generation at work, it is important that innovation is encouraged as part of the working culture as it matters a lot that their new ideas and creativity are valued and recognized by their employers.

For the complete Top 100 IDEAL Employers rankings, visit

About Universum

Universum is a global talent company specializing in employer branding[1]. Cooperating with 1,500 universities worldwide to conduct annual research on the career and employer preferences of top talent, Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees.

For more information, go to

1. Employer branding is the strategy companies use to appeal to desired current and future ideal talent.

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