Click here to close now.


News Feed Item

For Companies Like Earth911, Inc., Sustainable Brands(R) Platform Wins Engagement With Like Minded Peers

Deals, Collaboration Moved Forward at Annual Conference

SCOTTSDALE, AZ -- (Marketwired) -- 06/20/13 -- Companies connecting through Sustainable Brands® are seeing their participation yield sales, new partnerships and innovative ideas to catapult sustainable business practices forward, said Earth911, Inc., an Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC). Earth911, Inc. is a gold sponsor of the Sustainable Brands annual conference, held recently in San Diego.

In its second year as an event sponsor, Earth911, Inc. built on momentum from previous conferences and ongoing engagement with the Sustainable Brands community to launch its new Data as a Service (DaaS) division, Vertigent™.

Patty Kimball, VP of Business Development for Vertigent, said, "This is the place to advance the relationship forward with brands with whom we've had ongoing conversations, such as Starbucks, Sears and Johnson and Johnson."

"Sustainable Brands is more than a conference -- it is a premier global community of global brand innovators focused on understanding and leveraging the role of brands in shaping our flourishing future," said KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands, which offers digitally published news articles and issues-focused conversation topics, internationally-known conferences and regional events, a robust e-learning library and peer-to-peer membership groups to facilitate community engagement throughout the year.

The San Diego event attracts global brands like Coca-cola, Target, Unilever, SAP and BMW i (this year's presenting sponsor), as well as disruptive and successful start-ups like SolarCity and AirBnB. According to Skrzyniarz, the more than 30 companies that are part of the Sustainable Brands corporate membership group alone generate a collective $750 billion in annual revenue.

For Earth911, Inc., the Sustainable Brands conference brims with potential and is one of the company's main marketing events.

"This year, we went with a goal to define our two business divisions, Vertigent and Earth911 Media, as the premium providers of services that support brands who are ready to engage in open conversations about product stewardship, landfill diversion and helping everyday people live low-waste lifestyles," said Corey Lambrecht, Earth911, Inc. President and COO. "The companies we meet are fully committed to strategies that grow consumer engagement, inform and educate their audiences and ultimately benefit the brand's prosperity as well as the communities they serve."

As the client solutions division of Earth911, Inc., Vertigent, was launched to focus on the needs of consumer goods companies, manufacturers, retailers and city governments to create impactful outreach to consumers about recycling. At the conference, Vertigent offered six-month trials of its Recycling Search solution for conference participants who are new clients.

Sears is one of the companies that took advantage of the offer.

"With the power of brands such as Kenmore, Craftsman, DieHard and others that are found in virtually every American household, Sears is committed to making safe and proper disposal a part of every household by simplifying the way our consumers get the answers they need," said Paul Campbell, Director, Environmental Sustainability/Green Leadership for Sears Holdings Corporation. "We're looking to Vertigent to provide a testing environment for new ways to engage our shoppers regarding sustainable living."

Earth911 Media is a leading digital publisher in low-waste living, empowering millions of readers annually with practical tips on how to reduce their impact. Bringing its tagline, "More Ideas, Less Waste" to life, Earth911 Media put its expertise into practice by creating a zero-waste suite at the conference, calling on its established partnership with Sprint to co-promote recycling initiatives around e-waste and paper. Additionally, PeopleTowels also partnered with Earth911 Media to promote using PeopleTowels daily to eliminate paper towel waste.

"The Sustainable Brands conference, for Earth911 Media, was a prime time to walk the walk and meet with other professionals who are doing the same. We creatively infused our values with real-world experiences to demonstrate the power of what a low-waste lifestyle really means for both companies and their customers," said Raquel Fagan, vice president of Earth911 Media.

Vertigent hopes to make more connections through the Sustainable Brands community as the year goes on, with several contracts out to companies who are considering taking advantage of the deal dubbed "The 20K Giveaway," that expires June 30. The terms of the offering are a six-month trial of a recycling search for a brand with up to 260 products, for $3,000.

"We're the first on scene with this kind of offering and no one else has the data to back it up," said Lambrecht. "I'm determined to move companies toward true product stewardship with Vertigent's recycling search API solution -- at an introductory price -- so they can experience the power of consumer engagement combined with recycling intel."

Sustainable Brands is encouraging other conference participants to share their wins and experiences from the conference, and grow the market for business solutions that can help companies reduce environmental and social impact and play a more positive role in the lives of their stakeholders.

"The conference was founded on the belief that unleashing the best of our human ingenuity and innovation can change the shape of business, and with it, the world," said Skrzyniarz.

About Earth911, Inc.
Earth911, Inc. ( supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Earth911, Inc.'s client solutions division, Vertigent (, is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media ( is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources Holdings companies ( provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams.

About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.

Forward-Looking Statements
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Add to Digg Bookmark with Add to Newsvine

Susan Krause
Director of Communications
Earth911, Inc.
Email Contact

Jeff Rassas

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
In their session at DevOps Summit, Asaf Yigal, co-founder and the VP of Product at, and Tomer Levy, co-founder and CEO of, will explore the entire process that they have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. They will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the archi...
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...