Click here to close now.




















Welcome!

News Feed Item

Chobani Debuts Innovative New Flavors To Give All Yogurt Lovers A Reason To Spoon In

Consumers Invited to Celebrate 14 New Flavors with Month-Long #WTFlavor Campaign

NEW BERLIN, N.Y., June 25, 2013 /PRNewswire/ -- Chobani, maker of America's No. 1 selling Greek Yogurt brand, continues to lead innovation in the yogurt aisle with the launch of 14 delicious, trendsetting new flavors. Designed to provide fans with more options for enjoying authentic strained Greek Yogurt, the new, exotic flavors were developed based on a combination of fan requests and an exploration of new exotic ingredients. New flavors are appearing across the portfolio, including 6 oz. cups of Chobani® Greek Yogurt, Chobani FlipGreek Yogurt, Chobani BiteGreek Yogurt and Chobani Champions® Greek Yogurt Tubes and Cups.

(Photo: http://photos.prnewswire.com/prnh/20130625/CG37908-a)

(Photo: http://photos.prnewswire.com/prnh/20130625/CG37908-b)

(Photo: http://photos.prnewswire.com/prnh/20130625/CG37908-c)

(Photo: http://photos.prnewswire.com/prnh/20130625/CG37908-d)

To celebrate the spectrum of new flavors, Chobani will encourage fans to tune into social channels for a Month of Flavor. Consumers can check Facebook, Twitter, and Instagram every day in July to guess #WTFlavor will be featured next. The first consumers to correctly guess the flavor of the day on Instagram and Twitter will be rewarded with a free case of the new assortment.

"Our new products are designed to surprise and delight consumers – welcoming some to Greek Yogurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category," said John Heath, senior vice president of innovation at Chobani. "We know that the yogurt market in America is just beginning; European consumers eat up to seven and a half times more yogurt per capita. So this launch, and every launch, for Chobani is about giving people new and exciting ways of experiencing our Greek Yogurt."

Chobani FlipTM Greek Yogurt– A dynamic pairing of our authentic strained Greek Yogurt complemented by the finest mix-ins nature has to offer, the newest flavors of Chobani Flip are inspired directly from the unique yogurt creations served at Chobani SoHoSM, the brand's innovative retail store in New York City. Using ingredients such as chia seeds, hemp seeds and pistachios, the four new varieties push the boundaries of yogurt creativity.

  • Blueberry Power– Blueberry non-fat Greek Yogurt with chia seeds, hemp seeds and walnuts (a combination inspired by Chobani founder and CEO Hamdi Ulukaya's daily breakfast)
  • Nutty for Nana– Banana low-fat Greek Yogurt with honey roasted salted almonds and dark chocolate
  • Peachy Pistachio– Peach low-fat Greek Yogurt with pistachio and dark chocolate
  • Tropical Escape– Pineapple coconut low-fat Greek Yogurt with toasted coconut, hazelnut and granola

Chobani BiteTM Greek Yogurt– Two new crave-worthy flavors turn snacking into a mindful indulgence. Featuring elevated flavor combinations of Honey with Ginger and Mint with Dark Chocolate Chips, each convenient 3.5 oz. cup of Chobani Bite contains 100 calories and eight grams of protein for a satisfying, sink-your-teeth-into snack any time of day.

Chobani Champions® Greek Yogurt– Greek Yogurt for kids gets even better with the introduction of three new products to the Chobani Champions line – all of which are made with only natural ingredients and real fruit, and offer a good source of Vitamin D and protein. 

  • The new Chobani Champions Flyin' Dragon Fruit Greek Yogurt Tubes are a grab-and-go way to feed the imagination and explore new ingredients with kids. The exotic fruit from the cactus family tastes like a refreshing blend of kiwi, pear, watermelon and mango with a decidedly tropical twist. But if you ask a kid, "It's the fruit that dragons eat!"
  • In addition, two popular Chobani Champions Tube flavors, Blueberry and Strawberry, are now available in 3.5 oz. cups, giving kids access to a nutritious snack with or without a spoon.

Chobani® Greek Yogurt 6 oz. Cups– Fans inspired the newest additions to the signature 6 oz. Chobani family, each made with our authentic strained Greek Yogurt, real fruit and only natural ingredients.

  • Fruit-on-the-bottom– Low-fat Apricot and non-fat Blackberry
  • Blended– Low-fat Coconut, low-fat Key Lime and low-fat Orange Vanilla

"Ever since we introduced our authentic strained Greek Yogurt, we've stood by our belief that good yogurt should be simple – just milk and cultures paired with natural ingredients. However, a simply delicious product can also be revolutionary when it comes to unexpected flavors and ingredient combinations," said Hamdi Ulukaya, founder, president and CEO of Chobani. "With these new products, we're continuing our mission to bring nothing but good yogurt to all Americans, making premium, nutritious ingredients like hemp seeds, pistachios and dragon fruit part of the Chobani family. For us, it's all about giving everyone access to real food, regardless of how you like to eat your yogurt."

Prices: Available Nationally July 2013

  • Chobani Flip retails for $1.49/5.3 oz. cup
  • Chobani Bite retails for $2.99/3.5 oz. 4-pack
  • Chobani Champions Tubes retail for $2.79/2.25 oz. 8-pk; Chobani Champions Cups retail for $2.99/3.5 oz. 4-pk
  • Chobani Greek Yogurt 6 oz. cups retail for $1.29

Also new this July, Chobani will introduce multi-packs so that Chobaniacs everywhere can stock up on favorite flavors. The 6 oz. 4-packs are available in blended Coconut, Key Lime, Orange Vanilla, Raspberry, Strawberry Banana and Vanilla, as well as fruit-on-the-bottom Black Cherry, Blueberry, Blackberry, Peach, Strawberry and Pineapple ($4.49/6 oz. 4-pack). Chobani will also launch 8-packs of smaller 3.5 oz. cups, featuring Black Cherry, Blueberry, Blackberry, Peach, Pineapple and Strawberry ($3.39/3.5 oz. 8-pack).

For more information, visit chobani.com or connect with Chobani on Facebook at facebook.com/chobani.  

#WTFlavor Sweepstakes Rules
No purchase necessary.  Void where prohibited.  Open to legal US residents, 18 and older.  Sweepstakes ends July 31, 2013.  Sponsored by Chobani, Inc.

About Chobani
Maker of America's No. 1 selling Greek Yogurt brand, Chobani was founded on the belief that people have great taste, they just need great options. That is why Chobani produces only the highest quality authentic strained Greek Yogurt products made with only natural ingredients out of its New Berlin, N.Y. plant and its new one million square-foot production facility in Twin Falls, Idaho. As part of Chobani's nothing but good philosophy, it is committed to supporting local farmers and strengthening its surrounding area economies. Chobani uses milk from local-area farms and gives 10 percent of its annual profits to charities worldwide through the Shepherd's Gift Foundation, the company's charitable arm. All Chobani products are Kosher certified, contain five live and active cultures and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt. Chobani products are available nationwide, and in Australia and the UK. Chobani offers consumers a variety of nothing but good productsChobani Greek Yogurt, Chobani Bite, Chobani Flip and Chobani Champions. For more information, please visit chobani.com or connect with Chobani on Facebook at facebook.com/chobani
*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

SOURCE Chobani

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...