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Toshiba Announces 4K Image Certification to Deliver Color Accuracy and Image Processing

Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced it is the first Blu-ray player manufacturer to be awarded 4K Image Certification by Technicolor, a worldwide technology leader in the media and entertainment sector. Technicolor is leveraging its expertise in Hollywood color and imaging science to certify that Toshiba’s BDX6400 Symbio® Media Box and Blu-ray Disc™ Player will deliver improved viewing experiences for consumers at home.

Today, native 4K content is used for production of Hollywood movies, but it is ultimately reduced in resolution for the home to fit accordingly with existing HD disc formats and display panels. While the industry transitions to native 4K content, it is important that consumers are able to enjoy the high-resolution display of UltraHD 4K TVs with their current HD content.

Additionally, entertainment content increasingly comes from multiple sources beyond cable and satellite, including streaming media players, laptops, game consoles, DVD and Blu-ray Disc players. However, the viewing experience of these sources varies drastically due to uneven levels of video resolution, frame rates and compression formats. Technicolor’s Image Certification initiative addresses this dilemma and verifies that Toshiba’s 4K Blu-ray Disc player solution will push the industry forward while providing consumers with the best viewing experience for movies.

“It is an honor to have our 4K media player officially certified by Technicolor,” said Scott Ramirez, vice president of product marketing and development, Toshiba America Information Systems, Digital Products Division. “Passing Technicolor’s thorough certification process is a testament to Toshiba’s goal to create the highest quality consumer electronics that are ahead of the curve. Technicolor’s 4K Image Certification will be a key differentiator in the market to help consumers discern and identify the best 4K media players.”

With Technicolor 4K Image Certified products, consumers can be confident of a 4K source device’s ability to deliver a stunning 4K Hollywood movie experience in the home from existing HD content. Technicolor has certified Toshiba’s 4K image processing technology that up-scales “less than 4K” content to near 4K quality without inserting image-damaging artifacts.

Combining Toshiba’s BDX6400 Symbio Media Box and Blu-ray Disc Player with the L9300U Series UltraHD 4K TV by Toshiba will provide consumers with the most stunning picture quality available for existing HD content.

For more information on Technicolor Image and Color Certification visit www.technicolor.com/certified.

Image Gallery: www.toshibapresscenter.com/
Connect with Toshiba on Facebook at www.facebook.com/ToshibaUSA, on Twitter at twitter.com/ToshibaUSA, and on YouTube at youtube.com/ToshibaUS.

About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three business units: Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc™ and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit us.toshiba.com.

About Toshiba Corporation
Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$77 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

About Technicolor
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go. Euronext Paris: TCH - www.technicolor.com

© 2013 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

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