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Bills And BlueRock Energy Announce Partnership

Leading New York State energy services company to become exclusive energy supplier of the Bills, as well as game day sponsor of opening game against New England Patriots

ORCHARD PARK, N.Y., July 1, 2013 /PRNewswire/ -- The Buffalo Bills today announced a new long-term partnership with BlueRock Energy, an energy services company supplying energy to business and residential customers across New York State.  As part of the agreement, BlueRock Energy will become the Official Electricity Supplier of the Buffalo Bills, providing customized solutions that best suit the specific energy needs of the organization.

To kick-off the partnership, BlueRock Energy will serve as the Game Week Sponsor of the Bills home opener against the New England Patriots.  Throughout the week leading up to the game, BlueRock Energy will be featured on the John Murphy Show, in both pregame and postgame shows, within the Bills Game Day Magazine and on Buffalobills.com.

"BlueRock Energy was a company we knew we wanted to partner with from our first meeting," said Bruce Popko, Bills Senior Vice President of Business Development.  "BlueRock Energy has a vast knowledge of the energy market in New York State and that knowledge is going to serve Ralph Wilson Stadium well in the future.  Couple that with their plans to enhance our fans in-stadium experience and this has the makings of a truly great partnership."  

This fall, fans attending games will get to experience the BlueRock Energy Fan Energy Meter on the video board at Ralph Wilson Stadium.  The Fan Energy Meter is a unique and fun way to get fans into the game when the team is on defense.  Also, after each game Bills fans will have the opportunity to vote, on Facebook, for the BlueRock Energy Player of the Game. The winners will be announced via the Bills Facebook and Twitter feeds on a weekly basis.

"We are thrilled to have been named as the exclusive electricity provider of the Buffalo Bills, as well as a major sponsor of the Bills for the next several years," said Phil VanHorne, CEO of BlueRock Energy. "The Bills have been a staple of Western New York tradition for decades, and have the most loyal and supportive fan base in the NFL. We look forward to teaming up with the fans, business community and all of those who count themselves as part of Bills Nation, for years to come."

BlueRock Energy will also participate in a variety of fan-related activities over the course of the coming seasons. The company will be a part of Training Camp and available to Buffalo Bills fans within the vendor tent, and be featured during the Bills Preseason, Pregame and Postgame television shows.

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team. They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008. As Western New York's top-rated sports and entertainment choice, the Bills annually entertain three quarters of a million fans at Ralph Wilson Stadium, produce the region's number-one rated sports television programming, have one of the NFL's largest fan clubs with the Bills Backers, and host the most visited team website in Western New York. Under the guidance of Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will play one regular season game in Toronto in 2013. For more Bills information, visit buffalobills.com, call (716) 648-1800, become a fan on Facebook at facebook.com/buffalobills, follow the Bills on Twitter at twitter.com/buffalobills or get the Bills mobile app via buffalobills.com/fans/mobile-app.html.

About BlueRock Energy
BlueRock Energy is a privately held energy services company that provides electricity, natural gas and renewable energy products to more than 14,000 customers across New York State. The team at BlueRock provides businesses and residential customers with unique energy plans designed to keep it simple while reducing costs. Customers can also rest assured that the company's renewable energy products come from 100 percent New York State generated sources.

To learn more about BlueRock Energy, please visit www.bluerockenergy.com.

Media Contacts:
Nina Velasquez for BlueRock Energy
212.334.9770
[email protected]    

Hannah Buehler for Buffalo Bills
716.998.8441
[email protected]

SOURCE Buffalo Bills

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