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Salesforce 2.0 – Social Selling in the Era of the Content Economy

One of our headline best practice programs is ‘Salesforce 2.0′ – As the name suggests how the sales team can boost their effectiveness through the use of Cloud-based social media tools.

As you can see, not only will we be writing about it, we’ll be demonstrating it – This site is fluidly integrated with our Linkedin communities, Twitter accounts and we publish regular thought leadership materials – Practicing what we are preaching.

To get this started, here is the first draft of the headline white paper for our Salesforce 2.0 best practice program.

Download: Salesforce 2.0 white paper

This white paper is entitled “Salesforce 2.0 – Social Selling in the Content Economy”, and covers:

  • How publishing content is the new selling
  • Prospecting strategies for Linkedin
  • Augmenting sales capability with Google Apps

Overall the same core message of harnessing ‘App to App Synergy’ is central to the Cloud apps message, very effectively described in this sales scenario

Read the original blog entry...

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The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

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