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Selecting the Appropriate Media Player Critical to Effective Digital Signage

MINNEAPOLIS, MN -- (Marketwired) -- 07/09/13 -- Wireless Ronin Technologies, Inc. (OTCQB: RNIN), a leading marketing technologies solutions provider, has published a new white paper highlighting the many variables a company should consider when selecting the appropriate media player for its digital signage system.

Because displays are the most visible component, they tend to get the most attention when considering a digital signage system. But media players are equally important as they determine the quality, speed and reliability of the content that customers see.

In today's market there are several platforms to consider when choosing a media player, including new technologies like Android or ARM-based players, multi-output players and displays with embedded players. A company should consider the following when selecting a media player for its digital signage solution:

  • Type and style of content to be displayed
  • Whether the system will be connected to the Internet
  • Whether the system will include interactive signage or kiosks
  • Number and physical location of displays
  • Additional hardware to support comprehensive systems

The whitepaper discusses these five factors to consider when selecting a media player to support a digital signage solution. Maximizing the hardware investment, while ensuring proper content delivery, consistency and reliably, is imperative to maintaining brand quality, engaging customers and driving return on investment.

To view the white paper in its entirety, click here.

About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc. (WRT) (www.wirelessronin.com) is a pioneering marketing technologies company. WRT combines interactive digital media -- signage, kiosks, mobile, social media and web -- to create 360-degree solutions so companies will be "Communicating at Life Speed®" to deliver the right content at the right place at the right time. WRT's turnkey approach includes strategic consulting, creative development, installation, hosting, training and support. Since launching its cloud-based RoninCast® content management platform in 2003, WRT has become the leading digital marketing provider for large-scale deployments in retail, automotive, food service and public venues. The company is headquartered in Minneapolis, Minnesota; its common stock trades on the OTCQB as "RNIN."

Company Contacts:
Ben Nielsen
SVP, CTO and Product Development
Email Contact
952.564.3500

Investor Relations Contacts:
Matt Glover or Michael Koehler
Liolios Group, Inc.
Email Contact
949.574.3860

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