Welcome!

News Feed Item

On-Demand Call Center Agents Power Record-Breaking Weekend Sales Event

Ford Dealership in Grand Rapids, Minnesota breaks sales record by 70%

MIAMI, July 18, 2013 /PRNewswire/ -- Today, Sales360, an innovation-driven automotive direct marketer, reported record-breaking results in its latest campaign by incorporating the UsefulTools' live agent call answering platform. The results were especially impressive considering that Sales360 is known for incorporating best-in-class strategies for large dealer groups, automotive manufacturers and advertising agencies to produce industry leading response and conversion rates.

Last May, after the 14th Digital Dealer Conference & Exposition, Sales360 announced its strategic partnership with UsefulTools to provide on-demand agents through its vast Call Center network to capture inbound calls driven from its direct marketing campaigns. Traditionally, automotive manufacturers require that dealers respond to customer inquiries within a certain amount of time. However, with the UsefulTools platform enabling every call to be answered by a live agent, the campaign has raised the bar for industry standards.  

In two targeted direct mail campaigns totaling 30 and 40 thousand pieces, answering every inbound call paid off with record floor traffic, units sold and gross profits for both dealerships, surpassing the previous record for each by 60% and 70%, respectively.

"Having a real person taking inbound prospect calls is a game changer for my company," said Ray Martin, CEO of Automotive Experts, the pilot programs first client. He added that, "it allows me to bring the most value to my customers by providing tools that enhance our promotions by answering every call. Each event that I've run with Sales360's has far exceeded our expectations."

The Sales360 network prints over 10 million pieces of direct mail every month that generate over 100 thousand monthly inbound calls. By partnering with UsefulTools, it is able to answer every call with a live agent, significantly increasing response rates and generating more dealer appointments, which translate directly to increased profit. 

"As a firm that understands the automotive industry's ROI-driven culture, we are always searching for innovations to make our clients' marketing efforts more effective," said Shawn Burst, Sales360's President.  "Our ability to incorporate UsefulTools' platform with access to its live on-demand agents to answer every inbound call within 1-2 rings has directly increased the dealers gross profit."

By bringing together a network of 46 call centers with over 100,000 live agents, UsefulTools offers the ability to answer thousands of calls simultaneously, helping ensure that no opportunity is missed.

About Sales360

Sales360 is a technology-driven marketer built for the 21st century customer, that uses a proprietary processes integrating direct mail with personalized URLs, variable data printing, and unique phone numbers, which are now answered by a live agent. 

About UsefulTools

UsefulTools is a new generation of call answering service providing direct marketers and small businesses access to a network of over 100,000 agents from the top 46 call centers in the U.S.  The company, which is still in private beta, launched its first campaign in early July and is already answering over 10,000 calls a day.  

Media Contact:
Ixta Gerard
CVOX Group, LLC
Email 
Cell: 1- 305-333-0639
Phone: 1-305-573-4775

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

 

SOURCE Sales360

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platform...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Launched in 2016, Cloudistics helps anyone bring the power of the cloud to the data center in an easy-to-use, on- premises cloud platform that automatically provides high performance resources for all types of applications: Docke...
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of t...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...