Welcome!

News Feed Item

On-Demand Call Center Agents Power Record-Breaking Weekend Sales Event

Ford Dealership in Grand Rapids, Minnesota breaks sales record by 70%

MIAMI, July 18, 2013 /PRNewswire/ -- Today, Sales360, an innovation-driven automotive direct marketer, reported record-breaking results in its latest campaign by incorporating the UsefulTools' live agent call answering platform. The results were especially impressive considering that Sales360 is known for incorporating best-in-class strategies for large dealer groups, automotive manufacturers and advertising agencies to produce industry leading response and conversion rates.

Last May, after the 14th Digital Dealer Conference & Exposition, Sales360 announced its strategic partnership with UsefulTools to provide on-demand agents through its vast Call Center network to capture inbound calls driven from its direct marketing campaigns. Traditionally, automotive manufacturers require that dealers respond to customer inquiries within a certain amount of time. However, with the UsefulTools platform enabling every call to be answered by a live agent, the campaign has raised the bar for industry standards.  

In two targeted direct mail campaigns totaling 30 and 40 thousand pieces, answering every inbound call paid off with record floor traffic, units sold and gross profits for both dealerships, surpassing the previous record for each by 60% and 70%, respectively.

"Having a real person taking inbound prospect calls is a game changer for my company," said Ray Martin, CEO of Automotive Experts, the pilot programs first client. He added that, "it allows me to bring the most value to my customers by providing tools that enhance our promotions by answering every call. Each event that I've run with Sales360's has far exceeded our expectations."

The Sales360 network prints over 10 million pieces of direct mail every month that generate over 100 thousand monthly inbound calls. By partnering with UsefulTools, it is able to answer every call with a live agent, significantly increasing response rates and generating more dealer appointments, which translate directly to increased profit. 

"As a firm that understands the automotive industry's ROI-driven culture, we are always searching for innovations to make our clients' marketing efforts more effective," said Shawn Burst, Sales360's President.  "Our ability to incorporate UsefulTools' platform with access to its live on-demand agents to answer every inbound call within 1-2 rings has directly increased the dealers gross profit."

By bringing together a network of 46 call centers with over 100,000 live agents, UsefulTools offers the ability to answer thousands of calls simultaneously, helping ensure that no opportunity is missed.

About Sales360

Sales360 is a technology-driven marketer built for the 21st century customer, that uses a proprietary processes integrating direct mail with personalized URLs, variable data printing, and unique phone numbers, which are now answered by a live agent. 

About UsefulTools

UsefulTools is a new generation of call answering service providing direct marketers and small businesses access to a network of over 100,000 agents from the top 46 call centers in the U.S.  The company, which is still in private beta, launched its first campaign in early July and is already answering over 10,000 calls a day.  

Media Contact:
Ixta Gerard
CVOX Group, LLC
Email 
Cell: 1- 305-333-0639
Phone: 1-305-573-4775

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

 

SOURCE Sales360

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...