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U.S. Cellular Signs Deal with Acxiom to Use Data and Analytics to Meet Consumer Needs

As marketing teams seek to create an efficient, singular view of their customers across all channels, U.S. Cellular makes it a reality by signing an agreement with Acxiom® (Nasdaq: ACXM) for customer recognition, data enhancement and analytics services.

U.S. Cellular will use Acxiom’s data to build a 360-degree view of its customers and markets to deliver one-to-one marketing at scale. The deal will also provide Customer Data Integration (CDI) and data support for customer marketing across all touch points, including mobile, email and direct mail.

“Acxiom provides best-in-class CDI and third-party data solutions to increase the relevance of marketing communications and enhance customer analytics and CRM,” said Anthony Shelley, Senior Director, Shared Analytical and Data Services, U.S. Cellular. “They know where we want to go as a company and have the people and expertise to help us achieve our goals.”

“Making the right customer connections via the right channels is at the core of what we do,” said Acxiom Chief Revenue Officer Nada Stirratt. “We are thrilled to help U.S. Cellular maximize their marketing budget and build a lasting foundation for success.”

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

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