Welcome!

News Feed Item

Online Consumers Fed Up With Irrelevant Content on Favorite Websites, According to Janrain Study

National Survey Reveals Up to Two-Thirds of Adults Would Leave a Site If Shown Wrong Ad

PORTLAND, OR -- (Marketwired) -- 07/31/13 -- According to the results of the 2013 Online Personal Experience study released today by Janrain, nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests. While not surprising, it appears their frustration may be an ominous sign for online brands. As an example, the poll revealed that 67 percent of online adults would lose their patience and leave a website if shown an ad asking for donations from the political party they dislike the most. This survey was conducted online within the United States by Harris Interactive on behalf of Janrain from June 28 - July 2, 2013 among 2,091 U.S. adults ages 18 and older.

"These results align perfectly with additional market research indicating that consumers have reached the tipping point when it comes to being shown content that isn't relevant to them," said Larry Drebes, CEO of Janrain. "It's a wake up call for brands to fix this problem or risk losing customers and prospects."

No More Irrelevant Information or I'm Leaving Your Website!
Previous research commissioned by Janrain shows that almost every online consumer has received information while visiting a website that has nothing to do with their personal interests or demographics. * This new study further demonstrates that online consumers are overwhelmed and running out of patience:

  • 74 percent get frustrated with websites when content, offers, ads, promotions, etc. appear that have nothing to do with their interests
  • 67 percent would leave the site if asked for donations from a political party that they dislike the most
  • 57 percent would leave the site if they were married and shown ads for a dating service
  • 50 percent would leave the site if shown a recommendation to purchase underwear that is for the opposite gender

I'll Do Almost Anything to Receive Information That Interests Me!
When online consumers are asked what they would be willing to give up to receive appropriate content based on their personal interests on all of their favorite websites, the responses revealed a huge opportunity for online marketers to personalize website experiences for consumers.

Percentage of consumers who would be willing to give up:

  • 28 percent- Social networks for a week
  • 25 percent- Chocolate for a month
  • 21 percent- Mobile or smart phone for a day
  • 17 percent- Having to use only a landline phone for a week
  • 13 percent- Sex for a month

Can I Trust Businesses With My Personal Information?
The Janrain survey results show that consumers are still somewhat wary of providing personal information to online businesses without knowing more about how it will help to improve their website experience:

  • 57 percent are OK with providing personal information on a website as long as it's for their benefit and being used in responsible ways
  • 77 percent would trust businesses more if they explained how they're using personal information to improve their online experience

"Consumers have been pretty consistent and clear in their feedback," commented Drebes. "The way to avoid alienating them is to give them what they want -- personalized, relevant content using their data in a responsible and transparent way."

About Janrain
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web with leading technology that leverages the popularity of social networks and identities for new user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Mattel, Purina, Samsung, Macy's and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Janrain from June 28th - July 2nd, 2013 among 2,091 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jeff Denenholz, [email protected] or 253-444-5477.

*2013 Blue Research, Consumer Perceptions of Social Login Study

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Jeff Denenholz
Program Director
VOXUS PR
Email Contact
206-437-9810

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.