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Vitaminwater Lawsuit Shines Spotlight on Vitamin-Enhanced Water Category

ROCHESTER, NY--(Marketwired - July 31, 2013) -  As news surrounding Vitaminwater's lawsuit spreads, the spotlight on this brand has caused consumers and the media to question the true benefits of products within the vitamin-enhanced beverage category.

Renowned beveragist and Jolt Cola creator C.J. Rapp launched Karma Wellness Water with his partners in 2011 after learning that some vitamins deteriorate in water. To craft a product that delivered real benefits, an advisory board including board-certified physician nutrition specialist Melina Jampolis, M.D., noted nutrition researcher and professor Jeffrey B. Blumberg, Ph.D., and sports medicine specialist Michael D. Maloney, M.D., was formed.

Karma Wellness Water was developed in five natural varieties, each containing 110 percent of the recommended daily allowances of vitamins A, B3, B6, B12, Niacin, D and E. The product's patented cap technology allows the consumer to mix vitamins and water at the point consumption, maximizing potency.

Rapp and his team also focused on caloric count and taste when developing the product. Karma is naturally sweetened with a blend of stevia and pure cane sugar. Each 18-ounce bottle contains only 20 calories and is free of preservatives, gluten and lactose.

"Consumers want a product that delivers what it promises, not one laced with pixy dust," said Rapp. "With Karma Wellness Water, we set out to create something that tastes great, doesn't break the calorie bank and represents goodness -- for the body, for the mind, in the community. We did not choose the name Karma lightly, and we believe that when you do something positive, you get something positive in return."

The attached infographic illustrates the discrepancies in vitamin potency, calories and sugar between some of the market's leading vitamin-enhanced beverages. 

For more information on Karma Wellness Water or to schedule an interview with Dr. Jampolis, Dr. Blumberg, Dr. Maloney or C.J. Rapp, please contact Katie Redmond at [email protected].

About Karma Culture LLC

Karma Culture LLC, based in Pittsford, N.Y., is a manufacturer of naturally enhanced, flavored spring water. The company was co-founded in 2011 by beverage industry veterans and innovators CJ Rapp and Jeff Platt. Working with an expert management team, including Lowell Patric, chief financial officer, and Darren Coon, an engineer with expertise in innovation and design, the company's Karma® Wellness Water provides unprecedented levels of vitamins and nutrients in a mix-to-drink form. The line includes five functional varieties, each meticulously formulated to deliver distinct wellness benefits for mind, body, spirit, balance and vitality. Karma was born from the universal truth that if you do something positive, you'll get something positive in return. It meets the needs of people with active lifestyles who are looking to make good choices that will positively impact their health. For more information about Karma Wellness Water, visit www.drinkkarma.com.

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