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DataXu Joins IBM's Digital Data Exchange Network as a Certified Integration Partner

Partnership Delivers a Single Source for the Collection and Distribution of Real-Time Behavioral Digital Data to Marketers

BOSTON, MA -- (Marketwired) -- 08/01/13 -- DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced that it has become a certified IBM Digital Data Exchange (DDX) partner. IBM DDX, part of the company's Digital Analytics suite, is a tag management system and data syndication API that automates the management and integration of IBM and third-party tags.

The partnership allows advertisers using IBM Digital Analytics and DDX tag management to integrate their customer data with DataXu and deliver ads to customers across display, social, mobile and video channels without needing to retag their website and with minimal support from IT.

Digital marketers today face many integration challenges for delivering and sharing first party data to marketing partners in a secure environment. The IBM DDX and DataXu partnership removes those barriers through DataXu's support of IBM's tag management solution, providing the following capabilities and benefits to DataXu and IBM customers:

  • Deploy/manage DataXu tags - Enable/specify which tag should be executed on a given web page
  • Improve site/tag performance - Improve data collection accuracy by deploying tags consistently across similar pages and from a single location
  • Eliminate IT from tag deployment and management - Marketers retain end-to-end control over digital marketing programs

"Consumer behavior has changed drastically, challenging marketers attempting to reach them with relevant messages as they move from device to device and channel to channel throughout the buying journey," said Adrian Tompsett, DataXu's Vice President of Business Development. "DataXu's integration with IBM DDX addresses these challenges by enabling advertisers to unlock the power of their first party data across their multi-channel marketing efforts in a seamless fashion."

Through the partnership, both DataXu and IBM Digital Analytics customers can easily integrate profile-based, behavioral user segment data to improve digital marketing performance and profitability. Additionally, marketers can leverage the insights gained from the fluid integration of behavioral and advertising-based customer data to significantly improve the customer experience and the success of customer acquisition and retention efforts.

For more information about the DataXu and IBM partnership and the benefits for marketers and businesses, please contact [email protected].

About IBM
IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM is dedicated to helping customers, business partners, and developers across a wide range of industries leverage the power of the internet for e-business. More information about IBM is available at www.ibm.com.

IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

About DataXu
DataXu is transforming the way companies build their brands in a digital world through the industry's only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers through the buying journey and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit or follow us at twitter.com/dataxu.

Copyright © 2013 DataXu, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.

Media Contact:
Julie Ginches
DataXu
Email Contact
(857) 244-6185

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