News Feed Item

Come Together: Harley-Davidson Works With Riders To Re-engineer World's Most Popular Line Of Touring Motorcycles

Company Makes Monumental Shift in Product Development Approach with Project RUSHMORE

DENVER, Aug. 19, 2013 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) unveiled its new lineup of 2014 motorcycle models here last night during the company's Annual Dealer Meeting. The star of the show is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world's best-selling line of touring motorcycles. The road trip will never be the same.

(Photo: http://photos.prnewswire.com/prnh/20130819/CG65678)

In the largest scale new model launch in the company's 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist's experience.

"Project RUSHMORE is the first project to reap the benefits of our product development transformation," said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. "We've been one with our riders and dealers for 110 years, and we're now doing a much, much better job bringing their insights and needs into great new bikes; and getting the job done 30 percent faster so they can enjoy it all sooner! The world's best – and best selling – touring bike just got a whole lot better because of the inspiration of our riders and the talent and dedication of our employees.

"The great new Project RUSHMORE content is proof of the new power of Harley-Davidson product development. And the only true way to appreciate what Project RUSHMORE delivers is by swinging your leg over one of these new motorcycles," added Levatich.

Building on the technological foundation that established the company's clear leadership in the touring motorcycle segment, eight new 2014 Harley-Davidson Touring, Trike and Custom Vehicle Operations models, including Road King®, Street Glide®, Street Glide® Special, Electra Glide® Ultra Classic®, Ultra Limited, Tri Glide® Ultra, CVO Ultra Limited and CVO Road King® feature innovative Project RUSHMORE-inspired enhancements in four key areas:

Control:  Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence. Some models feature the new Twin-Cooled™ High Output Twin Cam 103™ while others get the new High Output Twin Cam 103™ powertrain – both with fuel injection. Reflex™ Linked Brakes with ABS (Anti-Lock Braking System) is new for all models and the new Daymaker™ LED is also standard on some models while others get new Dual Halogen lighting.

Infotainment: New color-screen Boom! Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort -- from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and the function of many components are improved – a larger Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

To bring Project RUSHMORE to life, Harley-Davidson created its first-ever global marketing campaign under the "United by Independents" thematic. A :60 television commercial called "Our Night," that's fueled by a modern cover of The Beatles' anthem "Come Together" anchors the fully integrated marketing effort.

In true Harley-Davidson fashion, the company "crowd-sourced" the global music industry to reimagine the iconic song. Dozens of bands shared its vision, but The Strypes, a young, high-energy rock and blues band from Ireland, rose to the top. The band will use the song as its North American debut.

Additionally, Harley-Davidson "crowd-sourced" the talent for the commercial. Real riders star in the spot and the commercial closes with a montage of the faces of Harley-Davidson fans and employees – all cast through social media.

Additional headlines from the 2014 Harley-Davidson lineup include the restyled Fat Bob® model, the availability of anti-lock brakes on all five 2014 Sportster models and the continued integration of H-D1™ Factory Customization.

The web-based H-D1 Factory Customization program allows customers to select factory-installed options that personalize fit, function and style to the Sportster 1200 Custom and Street Bob.

All new 2014 models, including Project RUSHMORE bikes will be on dealer showroom floors in the U.S. starting this week. Call a local Harley-Davidson dealer or visit www.h-d.com/testride to schedule a test ride today.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com/rushmore.

SOURCE Harley-Davidson Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...