Blog Feed Post

Corporate Communications: "Learning How To Prioritise And Telling The Truth" May Be The Keys To Success

Tuesday 27 August, 2013
Networking group, Radius Business will get to grips with the subject of corporate communications at its next Blue Chip event, hosted at management consulting, technology and innovation firm, PA Consulting Group.

"News, insight and commentary from major organisations dominates the business news," said Radius Director, Patrick Voss, "but with an explosion in digital media, as well as an increasingly inter-connected global audience, how can large corporations have the most effective impact?"

An impressive list of speakers will be on hand to debate the issue at the Radius event on 3rd September. It includes Roger Mavity, author of two celebrated books on business and formerly CEO of Conran Group, Chairman of Citigate PR and CEO of Granada's Leisure Division. He believes that Chief Executives harm their cause by hiding behind platitudes and business jargon, rather than communicating with confidence and candour.

"CEOs' communications are often too much concerned with what might go wrong and not concerned enough with what might go right," he said. "Consequently they come across as guarded and defensive. When a CEO is brave enough to speak in plain English, with real honesty about the bad things as well as the good things, they will be trusted, and seen as a real leader not a corporate cipher."

Of course, communications from the CEO are just one element of corporate communications. For corporate communications teams, the range of channels available for communications has exponentially increased in the past few years.

"In an ever-growing environment of communications channels, commentators and participants need to decide where to focus and, crucially, where not to focus," says Mark Phillips, Director of Communications at BAE Systems. "You can control what you say but less what commentators (both professional and amateur) say about you. Being comfortable prioritising where to engage is a key skill for corporate communications teams and will become ever more important," he adds.

Other panellists at the event include Andrew Williams, Head of Digital Communications at Tesco, Mark Gallagher, Founder of communications consultancy, Pagefield and Nathan Page, social intelligence expert at PA Consulting Group.

"We are regularly asked how you can measure effectiveness of a corporate message in a world of social media," adds Nathan, "but what many communications functions don't realise is that as well as ways to track the impact your message is having, you are also able to track and analyse social media activity to predict in advance the mood and attitudes of your customers and key audiences. This gives firms the inside edge when planning communications to make sure their message resonates most effectively."

The Radius network allows people from all communities to engage and connect with like-minded but diverse individuals in a friendly, open and supportive business environment.

The guest list at its previous Blue Chip events has included leaders from IBM, Deutsche Bank, Microsoft, the Bank of England and the Foreign and Commonwealth Office. Guests have a chance to network after the panel discussion.

"We offer a space where people can take time out from their day-to-day role and think about things differently," said Patrick Voss. "This event aims to look specifically at corporate communications. At Radius we think having the confidence to be open and honest when communicating is the key."

- Ends -

Notes for Editors:

About Radius:

Radius helps individuals discover business opportunities by connecting their professional and personal networks and helps organisations show the business value of supporting a diverse and inclusive culture. It is aligned to the Lesbian, Gay, Bi-Sexual and Transgender (LGBT) and straight-ally communities. It aims to support them as they engage in business-focused environments to the mutual benefit of both the communities and the businesses and organisations for which they work.


For more information please contact:

Patrick Voss
Director, Radius Business
T: +44 (0)7939 201933
E: [email protected]

About PA Consulting Group:

We are an employee-owned firm of over 2,500 people, operating globally from offices across North America, Europe, the Nordics, the Gulf and Asia Pacific.

We are experts in energy, financial services, life sciences and healthcare, manufacturing, government and public services, defence and security, telecommunications, transport and logistics.

Our deep industry knowledge together with skills in management consulting, technology and innovation allows us to challenge conventional thinking and deliver exceptional results with lasting impact.



Distributed by http://www.pressat.co.uk/

Read the original blog entry...

Latest Stories
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...