Welcome!

News Feed Item

Majority Of Smartphone Users Think It's Unreasonable To Experience Mobile Data Performance Issues

Vasona Networks survey reveals stringent consumer quality demands and importance of Internet performance when choosing a mobile service provider

SANTA CLARA, Calif., Aug. 28, 2013 /PRNewswire/ -- As mobile Internet services mature, most smartphone users now expect operators to provide flawless access with zero downtime or quality issues. This expectation extends to the apps consumers use, with more blame being placed on mobile network operators than any other party, including the app developer, when experiences fall short of expectations. These insights, from a Vasona Networks, Inc.® survey of smartphone owners this month, indicate that mobile operators must prioritize mobile data experience quality in order to keep subscribers happy.

(Photo: http://photos.prnewswire.com/prnh/20130828/PH70534-a )
(Logo: http://photos.prnewswire.com/prnh/20130828/PH70534LOGO-b )

Good Performance, All The Time

Sixty-four percent of consumers responding to the survey cited "good performance all the time" as a reasonable expectation from their mobile data service provider. Just 36 percent of subscribers still think it is reasonable for there to be "hiccups in performance," "unavailability for extended periods" or "unavailability in certain places."

When asked to identify the principal cause of problems during use of an app, mobile service providers are the most commonly cited party for blame, with 40 percent selecting them. Thirty-nine percent blame the app maker and the remainder of consumers suspect their device or device operating system to be the cause.

Data service quality is crucial for subscribers, with 29 percent citing "mobile Internet performance" as most important when choosing a provider. That's more than half of the 55 percent who noted price of the plan as most important. Sixteen percent indicated choice of devices as a primary deciding factor.

"Mobile Internet performance is becoming increasingly important for consumers and this survey indicates just how high a bar subscribers are setting for their service providers," says John Reister, vice president of marketing and product management for Vasona Networks. "Our findings indicate that it is no longer sufficient for mobile operators to offer a good experience most of the time across most of their network. Today, if every cell isn't delivering great performance, subscribers are being let down."

The survey also indicates that mobile Web surfing stands out as the most performance-sensitive activity for consumers. Fifty-six percent of respondents claim to be most frustrated by consequences of poor data connections causing "Web pages to load slowly or not at all." Eighteen percent of consumers noted being most frustrated when mobile Internet performance causes a delay in opening or operating an app, and 16 percent cited "video freezing or not playing smoothly" as a primary frustration.

Vasona Networks, which provides traffic management platforms for mobile networks, conducted the survey online August 14 -19. The questions were each fielded by 1,000 U.S. online consumers who indicated that they use a smartphone with a mobile data plan.

About Vasona Networks

Founded in 2010, Vasona Networks, Inc.® works with global mobile network operators to deliver better subscriber experiences. The company's pioneering edge application controller, the SmartAIR1000™, takes a holistic approach to addressing mobile network data traffic congestion that occurs in each cell, monitoring every application demanding bandwidth. With this visibility, Vasona Networks' RateControl™ technology allocates bandwidth by precise determination of user needs and experiences. The company has received investments from Bessemer Venture Partners and New Venture Partners. Vasona Networks is based in Santa Clara, California, with research and development offices in Tel Aviv, Israel. For more information, visit www.vasonanetworks.com.

Media Contacts:
Brian Baumley
BLB Communications for Vasona Networks
609-759-0252
Email

Read more news from Vasona Networks

SOURCE Vasona Networks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...