Welcome!

News Feed Item

Toys"R"Us® Expands Year-Round Education Product Selection, Debuts All-New Imaginarium® Learning Line

From Workbooks and Flash Cards to Puzzles and Activity Kits, The World's Greatest Toy Store® Introduces an Enhanced Assortment of Education Products for Kids, Parents and Teachers

WAYNE, N.J., Aug. 29, 2013 /PRNewswire/ -- Toys"R"Us® today announced the expansion of its year-round education product selection in stores nationwide and online at Toysrus.com. Filled with a broad collection of items designed to delight and educate, including workbooks, flash cards, activity kits and more for kids from preschool to fifth grade, parents and teachers can now find the essentials they need to help make learning easy and fun throughout the entire year. Adding to its merchandise offerings that shoppers can't find anywhere else, Toys"R"Us is also debuting a new line of exclusive education products under its Imaginarium® brand, the company's largest range of specialty and learning toys. Customers can discover this expanded selection of products in the Learning section of all Toys"R"Us stores nationwide and online at the company's learning and education product page.

"We know how important it is, especially to parents and teachers, to get kids excited about learning and to prepare them for the future by challenging their young minds in and out of the classroom all year-round," said Jamie Uitdenhowen, Vice President and General Merchandise Manager, Learning and Seasonal, Toys"R"Us, U.S. "From language learning programs and flash cards to quality optic microscopes and science experiments, Toys"R"Us now offers one of the most comprehensive education assortments available, making our stores a go-to education destination for families and educators across the country."

Introducing Imaginarium Learning
As part of the education expansion at Toys"R"Us, parents and teachers can now find an exclusive line of education products from Imaginarium, the company's specialty learning brand. Imaginarium Learning offers shoppers dozens of back-to-basics, as well as inventive products, which promote early learning skills in little ones ages 18 months and up.

Under Imaginarium Learning, kids can discover the universe with the Lift a Flap Solar System and Lift a Flap World Puzzle, or learn their ABCs and 123s with the assistance of Touch & Learn Alphabet Fish and ABC & 123 Monkey. Additionally, magnetic tablets, like Magnetab Numbers and Magnetab ABCs Lower Case, teach small hands to trace and write, while double-sided write and erase cards and take-along boards provide fun activities that reinforce writing skills.

Toys"R"Us Helps Shoppers Find Top Learning Tools
To help children, parents and teachers find exactly what they need for another year of learning, Toys"R"Us now offers a wide selection of education products that build basic skills and prepare kids for their next education adventure. Whether it's getting ready for preschool or practicing division with a fourth grader to help them get ahead of the curve, shoppers can browse a variety of items that reinforce arithmetic, reading and writing, as well as critical thinking, communication, collaboration and creativity.

The following select product lines are being introduced as part of the education expansion at Toys"R"Us stores nationwide and online at Toysrus.com:

Writing Systems and Activities by Fundanoodle®
Parents can take their little ones on a fun-filled education journey with Carolina Pad's line of easy-to-use learning products. From colorful writing tablets, including I Can Do Math and I Can Write Upper Case, to multi-activity books like Max & Alphie's Adventures Activity Book 2, kids can master essential, foundational skills for handwriting, math and many everyday activities. Ages 3 to 6 years.

Interactive Education Tools by Learning Resources® and Educational Insights®
Learning is hands-on with this assortment of more than 50 products from Learning Resources and Educational Insights, the creators of innovative education products trusted by teachers and parents and loved by children. From stick puppets for little story-tellers to magnifying glasses for young explorers, there is something to make learning fun for every child. In addition, Toys"R"Us is now the only place parents and teachers can find select Hot Dots® Jr. merchandise, including Getting Ready for First Grade and Getting Ready for Second Grade, which have been designed to meet common core state standards by grade and build phonetic skills with the help of a talking pen and interactive flashcards. Ages 3 years and up.

Preschool and Kindergarten Skill-Building Products from LeapFrog®
Through a licensing partnership with MEGA® Brands America, LeapFrog has introduced new learning products that reinforce early educational skills and help prepare children for preschool and kindergarten. From skill-building workbooks and flash cards to dry erase activity books and writing journals, each creative activity makes learning an exciting challenge for kids. Ages 3 to 6 years old.

Language Learning Programs by Little Pim®
Young children can start learning a language at the time they learn best with Discovery Sets from Little Pim, an award-winning foreign language-learning program. Found only at Toys"R"Us, the Spanish, Chinese and English Discovery Sets each include three DVDs and a Little Pim plush panda toy, which are sure to make learning a new language fun, easy, entertaining and accessible for families. Ages 6 months to 5 years.

Learning Kits by Teach My®
Shopping is made simple for parents with Teach My's line of all-in-one Learning Kits. From building blocks and finger puppets to flashcards and drawing boards, each Baby, Toddler or Preschooler Learning Kit comes with inventive tools uniquely created to encourage natural repetition, enabling parents to teach the basics for each level. Every kit is organized in a portable and storable carrying case, making it perfect for busy and on-the-go parents. Ages 6 months to 6 years.

Toys"R"Us Expands Science Category with New Microscopes for Young Explorers
Toys"R"Us is expanding its science category with the launch of a new collection of exclusive Edu Science microscopes featuring advanced optics. Edu Science, the company's largest range of exclusive telescopes, microscopes and science experiments, provides shoppers with an extensive and innovative assortment of products that let little adventurers discover their world.

Scientists-in-training can get down to details with the 640X Microscope, great for beginners who want to research the makeup of pollen or structures of plants. Kids can create slides to view the tiniest of specimens and dive further into the magic of micro-organisms with the 800X Microscope, which allows for greater observation of details. Additionally, young biologists can increase their viewing experience and take science digital with the 1280X Microscope. Kids or parents can connect cell phones to this device, allowing young ones to snap photos of the different discoveries they find to share with family and friends.  

Products featured as part of the company's education expansion will have regular exposure in Toys"R"Us marketing vehicles throughout the fall season and beyond.

To download high-resolution images of education products, as well as the Imaginarium Learning line and Edu Science microscopes, please visit: https://toysrus.sharefile.com/d/s143918a262b4108b.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.