News Feed Item

Toys"R"Us® Expands Year-Round Education Product Selection, Debuts All-New Imaginarium® Learning Line

From Workbooks and Flash Cards to Puzzles and Activity Kits, The World's Greatest Toy Store® Introduces an Enhanced Assortment of Education Products for Kids, Parents and Teachers

WAYNE, N.J., Aug. 29, 2013 /PRNewswire/ -- Toys"R"Us® today announced the expansion of its year-round education product selection in stores nationwide and online at Toysrus.com. Filled with a broad collection of items designed to delight and educate, including workbooks, flash cards, activity kits and more for kids from preschool to fifth grade, parents and teachers can now find the essentials they need to help make learning easy and fun throughout the entire year. Adding to its merchandise offerings that shoppers can't find anywhere else, Toys"R"Us is also debuting a new line of exclusive education products under its Imaginarium® brand, the company's largest range of specialty and learning toys. Customers can discover this expanded selection of products in the Learning section of all Toys"R"Us stores nationwide and online at the company's learning and education product page.

"We know how important it is, especially to parents and teachers, to get kids excited about learning and to prepare them for the future by challenging their young minds in and out of the classroom all year-round," said Jamie Uitdenhowen, Vice President and General Merchandise Manager, Learning and Seasonal, Toys"R"Us, U.S. "From language learning programs and flash cards to quality optic microscopes and science experiments, Toys"R"Us now offers one of the most comprehensive education assortments available, making our stores a go-to education destination for families and educators across the country."

Introducing Imaginarium Learning
As part of the education expansion at Toys"R"Us, parents and teachers can now find an exclusive line of education products from Imaginarium, the company's specialty learning brand. Imaginarium Learning offers shoppers dozens of back-to-basics, as well as inventive products, which promote early learning skills in little ones ages 18 months and up.

Under Imaginarium Learning, kids can discover the universe with the Lift a Flap Solar System and Lift a Flap World Puzzle, or learn their ABCs and 123s with the assistance of Touch & Learn Alphabet Fish and ABC & 123 Monkey. Additionally, magnetic tablets, like Magnetab Numbers and Magnetab ABCs Lower Case, teach small hands to trace and write, while double-sided write and erase cards and take-along boards provide fun activities that reinforce writing skills.

Toys"R"Us Helps Shoppers Find Top Learning Tools
To help children, parents and teachers find exactly what they need for another year of learning, Toys"R"Us now offers a wide selection of education products that build basic skills and prepare kids for their next education adventure. Whether it's getting ready for preschool or practicing division with a fourth grader to help them get ahead of the curve, shoppers can browse a variety of items that reinforce arithmetic, reading and writing, as well as critical thinking, communication, collaboration and creativity.

The following select product lines are being introduced as part of the education expansion at Toys"R"Us stores nationwide and online at Toysrus.com:

Writing Systems and Activities by Fundanoodle®
Parents can take their little ones on a fun-filled education journey with Carolina Pad's line of easy-to-use learning products. From colorful writing tablets, including I Can Do Math and I Can Write Upper Case, to multi-activity books like Max & Alphie's Adventures Activity Book 2, kids can master essential, foundational skills for handwriting, math and many everyday activities. Ages 3 to 6 years.

Interactive Education Tools by Learning Resources® and Educational Insights®
Learning is hands-on with this assortment of more than 50 products from Learning Resources and Educational Insights, the creators of innovative education products trusted by teachers and parents and loved by children. From stick puppets for little story-tellers to magnifying glasses for young explorers, there is something to make learning fun for every child. In addition, Toys"R"Us is now the only place parents and teachers can find select Hot Dots® Jr. merchandise, including Getting Ready for First Grade and Getting Ready for Second Grade, which have been designed to meet common core state standards by grade and build phonetic skills with the help of a talking pen and interactive flashcards. Ages 3 years and up.

Preschool and Kindergarten Skill-Building Products from LeapFrog®
Through a licensing partnership with MEGA® Brands America, LeapFrog has introduced new learning products that reinforce early educational skills and help prepare children for preschool and kindergarten. From skill-building workbooks and flash cards to dry erase activity books and writing journals, each creative activity makes learning an exciting challenge for kids. Ages 3 to 6 years old.

Language Learning Programs by Little Pim®
Young children can start learning a language at the time they learn best with Discovery Sets from Little Pim, an award-winning foreign language-learning program. Found only at Toys"R"Us, the Spanish, Chinese and English Discovery Sets each include three DVDs and a Little Pim plush panda toy, which are sure to make learning a new language fun, easy, entertaining and accessible for families. Ages 6 months to 5 years.

Learning Kits by Teach My®
Shopping is made simple for parents with Teach My's line of all-in-one Learning Kits. From building blocks and finger puppets to flashcards and drawing boards, each Baby, Toddler or Preschooler Learning Kit comes with inventive tools uniquely created to encourage natural repetition, enabling parents to teach the basics for each level. Every kit is organized in a portable and storable carrying case, making it perfect for busy and on-the-go parents. Ages 6 months to 6 years.

Toys"R"Us Expands Science Category with New Microscopes for Young Explorers
Toys"R"Us is expanding its science category with the launch of a new collection of exclusive Edu Science microscopes featuring advanced optics. Edu Science, the company's largest range of exclusive telescopes, microscopes and science experiments, provides shoppers with an extensive and innovative assortment of products that let little adventurers discover their world.

Scientists-in-training can get down to details with the 640X Microscope, great for beginners who want to research the makeup of pollen or structures of plants. Kids can create slides to view the tiniest of specimens and dive further into the magic of micro-organisms with the 800X Microscope, which allows for greater observation of details. Additionally, young biologists can increase their viewing experience and take science digital with the 1280X Microscope. Kids or parents can connect cell phones to this device, allowing young ones to snap photos of the different discoveries they find to share with family and friends.  

Products featured as part of the company's education expansion will have regular exposure in Toys"R"Us marketing vehicles throughout the fall season and beyond.

To download high-resolution images of education products, as well as the Imaginarium Learning line and Edu Science microscopes, please visit: https://toysrus.sharefile.com/d/s143918a262b4108b.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...