Welcome!

News Feed Item

Mountain Dew®. Doritos®. THOUSANDS of Xbox One Entertainment Systems. "Every 2 Minutes."

DEW® and Doritos Announce Nightly Online Auctions, Starting November 5, Giving Fans Access to Thousands of Xbox One Entertainment Systems

PURCHASE, N.Y. and PLANO, Tex., Aug. 30, 2013 /PRNewswire/ -- This Fall, the Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through the "Every 2 Minutes" online auction experience – one of the ONLY ways consumers can  control their own destinies and ensure they get their hands on one. Here's how it works:

  1. Collect – Anyone who purchases specially marked Mountain Dew and Doritos products can collect the codes necessary to enter.
  2. Bank – Starting September 30, participants enter codes at www.Every2Minutes.com to start banking points. Each code also gives you one entry into daily sweepstakes for an Xbox One.
  3. Bid to Win – Starting November 5, participants can use banked points to bid to win Xbox One entertainment systems in nightly auctions closing every two minutes from 9 p.m. to 2 a.m. ET through December 9. Participants can also use points to score exclusive gear in the marketplace until January 7, 2014.

(Logo: http://photos.prnewswire.com/prnh/20130830/NY71952LOGO-a )

While the online auctions begin later this Fall, the Mountain Dew and Doritos brands are giving some of the most passionate gaming fans a chance to get their hands on Xbox One during a LIVE auction at PAX Prime 2013 in Seattle, Wash. on Sunday, September 1. Thirty Xbox One entertainment systems will be on the auction block and six grand prize auction winners will actually receive the next-generation console before it becomes available for public sale.

In commemoration of the biggest gaming promotion in the history of the Mountain Dew and Doritos brands, DEW is bringing back tried and true gamer-favorite Mountain Dew Game Fuel in original Citrus Cherry and a new, Electrifying Berry flavor. Products will hit shelves in early October and are available for a limited time only. 

(Photo: http://photos.prnewswire.com/prnh/20130830/NY71952-b )

The Doritos brand will also introduce a bold new snacking option – Doritos Gamer Pack – to its line-up this October. Designed specifically with gamers in mind, the new limited-edition Doritos Gamer Pack offers fan-favorite Doritos Nacho Cheese flavored chips in a conveniently packaged, re-sealable, wide-opening table-top box, so gamers can snack easier and play harder. The new Doritos Gamer Pack will be available exclusively at Wal-Mart stores nationwide beginning in October.

(Photo: http://photos.prnewswire.com/prnh/20130830/NY71952-c )

For complete details or to register for the "Every 2 Minutes" online auction experience, please visit www.Every2Minutes.com.  Join the conversation at @mtn_dew or @Doritos #Every2Minutes.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.

About Doritos
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the DORITOS brand, visit its website at www.DORITOS.com or on Twitter at www.twitter.com/DORITOS or on Facebook at http://www.facebook.com/DORITOSUSA.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Media Contacts:
Jennifer Ryan
PepsiCo
(o) 914.253.2308
[email protected]

Alexia Allina
Frito-Lay
972.334.5664
[email protected]

Daniel Acker
Weber Shandwick
212.445.8351
[email protected]

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...