Welcome!

News Feed Item

Changing the Face Of Allergies: The Makers Of Zyrtec® Unveil New Resources To Tackle ALLERGY FACE™ Beauty Challenges

FORT WASHINGTON, Pa., Sept. 3, 2013 /PRNewswire/ -- The makers of ZYRTEC® understand that allergy symptoms not only impact the way allergy sufferers feel, but also how they look. In fact, more than half of the men and women surveyed (54 percent) admit to experiencing allergy-related challenges like watery eyes, a red nose, or a puffy face during fall allergy season.[1] The ZYRTEC® Brand has teamed up with actress Debra Messing, as well as beauty experts Rebekah George and Carmen Ordonez[2], to provide insightful beauty tips and tricks for combating ALLERGY FACE™.  

THE REAL FACE OF ALLERGIES
As a severe allergy sufferer, actress Debra Messing understands the power of allergy relief.

"Allergies are a real challenge for me and can get in the way of both my professional and personal life, whether it be filming on set or taking my son for a walk through the park," said Messing. "I take ZYRTEC® to relieve my allergy symptoms so I can get back to doing the things that I love."

In a new video on the ZYRTEC® YouTube Channel, Messing sat down with beauty expert, Rebekah George, for a one-on-one chat to shed light on another challenge for female sufferers, ALLERGY FACE™ – beauty woes like a red nose, watery eyes and puffy face that can accompany typical allergy symptoms.

"I know how difficult it is to look your best when you are battling allergy symptoms," Messing added.  "I am excited to help the makers of ZYRTEC® support female allergy sufferers and share with them my personal ALLERGY FACE™ beauty remedies that I have learned over the years from makeup artists and other celebrity friends."

STRICT BEAUTY TALK
Understanding that 81 percent of women with allergies think they can never fully cover up their ALLERGY FACE™[3], the ZYRTEC® Brand also enlisted George and Hispanic beauty expert Ordonez, to continue the conversation and share easy beauty tips for reducing the appearance of a puffy face, distracting from watery eyes and concealing a red nose via a series of tutorial videos.

In George's videos, she helps allergy sufferers embrace the latest beauty trends despite their allergy symptoms and unveils a 60-second ALLERGY FACE™ beauty routine that is sure to make life a little bit easier during allergy season. Additionally, she reinforces the importance of cleaning out your makeup bag with simple "keep, toss, wash" rules in addition to spelling out the "dos and don'ts" of dealing with ALLERGY FACE™ beauty challenges. 

In Ordonez's series of three videos, which are available in both English and Spanish, she offers tips for Latinas seeking help with allergy-related beauty challenges. Topics include quick makeup fixes as well as unique, homemade remedies that have been passed down through generations to help Latinas embrace their natural belleza.

ZYRTEC® BRAND TAKING ALLERGY FACE™ BEAUTY COUNTER ON THE ROAD
After unveiling the first-ever ALLERGY FACE™ Beauty Counter during spring allergy season at Macy's Herald Square (New York), ZYRTEC® is taking its ALLERGY FACE™ beauty solutions on the road this fall. 

From September 8 through September 10 at the Macy's Century City in Los Angeles, the ALLERGY FACE™ Beauty Counter will offer female allergy sufferers one-on-one makeup consultations with ZYRTEC® beauty experts, George and Ordonez. George will be available for consultations on September 8 (11:30 a.m. until 4:00 p.m. PST) and September 9 (2:30 p.m. until 7:00 p.m. PST) and Ordonez on September 10 (2:30 p.m. to 7:00 p.m. PST). Guests can email [email protected] to schedule an appointment. 

For more information on the ZYRTEC® Brand and tips to combat ALLERGY FACE™, check out www.zyrtec.com/passion/beauty or visit YouTube (www.youtube.com/zyrtec) and Facebook (www.facebook.com/zyrtec).

About the ZYRTEC® Brand
ZYRTEC® (cetirizine HCl) is the number one allergist recommended brand[4]. ZYRTEC® helps relieve the allergy symptoms of sneezing, runny nose, itchy, watery eyes and itchy nose or throat.  These symptoms can be caused by allergy triggers such as dust, mold, pet dander, tree pollen, weeds and grasses.

The makers of ZYRTEC® offer products including ZYRTEC® Tablets and Liquid Gels that provide 24-hour allergy relief, and ZYRTEC®-D that provides the proven allergy relief of ZYRTEC® plus relief from nasal congestion and sinus pressure for a full 12-hours.

About McNeil Consumer Healthcare 
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the TYLENOL® brand. Other McNeil Consumer Healthcare brands include BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines, IMODIUM® A-D anti-diarrheal, MOTRIN® IB pain reliever and fever reducer, and SUDAFED® and SUDAFED PE® nasal decongestants.



[1] Wakefield Research survey conducted between July 10th and July 17th, 2013 among 1,000 nationally representative U.S. adults ages 18+. The margin of error at the 95 percent confidence level is +/- 3.1 percentage points. Survey sponsored by the makers of ZYRTEC®.

[2] McNeil Consumer Healthcare, the makers of ZYRTEC®, has compensated Debra Messing, Rebekah George and Carmen Ordonez for their roles in the ALLERGY FACE™ campaign.

[3] Wakefield Research survey conducted between January 2nd and January 10th, 2013, among 1,000 U.S. women ages 18 and older who suffer from indoor or outdoor allergies. The margin of error at the 95 percent confidence level is +/- 3.1 percentage points. Survey sponsored by the makers of ZYRTEC®.

[4] Among OTC oral antihistamines

 

 

ZYRTEC® ALLERGY FACE™

Related Links:
ZYRTEC® ALLERGY FACE™ Website
ALLERGY FACE™ Video Series

Video with caption: "Beauty Talk with Debra Messing and Rebekah George." Video available at:  http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/FX-MM72173-20130903-1b.mp4

Video with caption: "Dos and Dont's for Combating ALLERGY FACE™, with Rebekah George." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM72173-20130903-2.mp4

Video with caption: "Generations of Beauty Advice, with Carmen Ordonez." Video available at:  http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/FX-MM72173-20130903-3b.mp4

Image with caption: "ZYRTEC® ALLERGY FACE™." Image available at: http://photos.prnewswire.com/prnh/20130903/MM72173

SOURCE McNeil Consumer Healthcare

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.