News Feed Item

Justin Cooke to Launch New Disruptive Business at ad:tech

LONDON, September 9, 2013 /PRNewswire/ --

Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme this week and will reveal his plans for new start-up agency Innovate7 in the show's dedicated Multichannel Summit.

Cooke, who left Arcadia-owned Topshop last week, will present the case for why the marketing industry needs to embrace innovation culture to connect with consumers across a converged media landscape.

Innovate7 has received a 19.9% investment stake from a leading media group and VC funding.

"Disruptive innovation is my passion - I believe this is the most exciting time of our lives and the stage is set for brands and dreamers who are able to capitalise on this moment using progressive technology, experiences and above all emotional intelligence, the currency of tomorrow," said Cooke.

"I'm looking forward to sharing some of my ideas on what marketers CAN do to stand out in the increasingly complex consumer environment at ad:tech London."

Cooke joins an impressive programme which also features a debate on the future of global media spend and agency consolidation following this year's flurry of M&A activity.

Havas Media Global CEO Alfonso Rodes, Group M EMEA CEO Dominic Grainger, Starcom MediaVest MD Steve Parker, Google EMEA Agencies MD Mark Howe, UBS Lead Analyst for Advertising Tamsin Garrity will join Media Week Editor Arif Durrani in the closing panel debate on 12 September.

Other speaker highlights include Unilever SVP Global Media Luis Di Como, AKQA Co-Founder James Hilton, new Facebook EMEA Director James Quarles, WPP Digital CEO Mark Read, British Gas Commercial & Marketing Director Will Orr, Heineken Global Head of Digital Paul Smailes, Bacardi Global Brand Director Heide Cohu, Spotify MD Adam Williams and Blue State Digital Political Director Matthew McGregor, Obama's "digital attack dog" in the 2012 US Presidential Election and the man hired by the Labour Party to deliver digital communications in the 2015 UK General Election.

Other firms represented on the programme of more than 100 speakers include Lego, Danone, McDonald's, Twitter, Microsoft, Unicef, Tottenham Hotspur, ASOS, gmg, dmg, sky, Channel 4 and ITV.

"Justin is another fine addition to a stellar speaker line-up and will add creative thinking to solving the challenges marketers face today," said James Drake-Brockman, ad:tech's Head of EMEA.

"Attendees can expect some fantastic free content delivered by the world's biggest agencies, media owners and brands plus the UK's largest digital marketing exhibition - the perfect strategic resource to get ahead in 2014."

Click here to register.

Notes to Editors:

ad:tech London will take place on 11-12 September at The National Hall, Kensington Olympia.

Now in its ninth year, ad:tech London consists of an exhibition and a conference.

The free exhibition includes 40+ educational seminars and 150+ exhibitors. The paid-for conference includes keynote presentations, panel discussions and interviews in dedicated topic-specific summits.

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.

Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world.

For further information and to request a press pass, please contact:

Lewis Richardson t. +44(020)3615-0288
PR and Marketing Assistant
[email protected]

SOURCE ad:tech London

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...