Welcome!

News Feed Item

Bloomingdale's Unveils Its "Great" British Invasion

- Iconic store to inspire Americans to choose Britain -

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- VisitBritain, the national tourism board, has teamed up with Bloomingdale's on a first-of-its-kind partnership showcasing the best of England, Scotland, and Wales via custom British travel packages promoted in-store, online and in the highly anticipated fall catalogs. These one-of-a-kind travel packages were inspired by the iconic Great Britain landscapes in which Bloomingdale's shot portions of their Fall men's catalogs, and will be available exclusively to Bloomingdale's customers.

Supported by Go-Today, each luxury travel package captures a unique personality of Great Britain:  Royalty & Rock, Town & County, Opulence & Escape, and History & Legend

Royalty & Rock:  Iconic cities, rock Idols - from London's Abbey Road to Liverpool's Penny Lane, experience what inspired the British Invasion.  While in London, live like royalty while staying in the luxurious St. Ermin's Hotel located in Westminster, just a minute's walk from St. James's Park.  Learn how to make the drink made famous by 007 in the Martini Master Class at the Dukes Hotel, a favorite of James Bond author Ian Fleming.  Take in the sights around the city in a private, guided tour in a stylish classic MINI Cooper.  Before heading to Liverpool, toast with a glass of bubbly on board the London Eye, the world's largest cantilevered observation wheel. 

Have your own British Invasion experience in Liverpool, home of the Beatles, where you can visit locations that inspired their songs from Penny Lane to Strawberry Field, listen to The Cavern Club Beatles play in The Cavern Club where the Beatles first performed and stay in the world's only Beatles' inspired hotel – the Hard Days Night Hotel.

Shoot locations:  Westminster Bridge; Savile Row; East London

Town & County:   From rolling green hills to tranquil coastlines and charming villages along the way, experience the best of England.  Get a new perspective of London taking in all the iconic sites including Houses of Parliament and Big Ben on a relaxing cruise down the River Thames.  Whether it's the Tower of London's risque past or the enchantment of Kensington Palace, once home to Queen Victoria and Princess Diana, the Three Palace Pass will allow you to explore both in addition to the majestic Hampton Court Palace.

Head through England's lush countryside to Sussex, a picturesque, historical region of England known for its rich heritage, traditional celebrations and seaside resorts.  Visit Firle, a countryside estate and village located in the heart of the South Downs National Park.  The estate has reopened to the public after extensive renovations.* The historic village is also home to The Ram Inn, a quintessentially English pub where you can grab a bite and a pint in the charming local.  The atmosphere is warm and friendly, while the food highlights the delicious local produce on offer.  While there, discover the coastal towns of Hastings and Brighton & Hove. The unique and palatial Royal Pavilion in Brighton - a former royal summer residence of King George IV - is a must-visit as well as the famous Brighton Pier.

Shoot Location:  Firle Estate

Opulence & Escape:  From dramatic mountains to white sandy beaches, explore the castles and wild landscape of Wales.  Take in the jaw-dropping views of Northern Wales as you drive through the region on your way to the beautiful Bodysgallen Hall Hotel.  Snowdonia National Park is a hiker's paradise offering trails for avid hiker's or those just beginning to enjoy the outdoors.  After taking in the breathtaking scenery, head toward Conwy, a quaint village set on an estuary and home to medieval Conwy Castle, stopping at the Bodnant Welsh Food Centre.  Foodies won't want to miss this must-visit stop comprising a farm shop, tea room, restaurant and cookery school.  Bodnant Welsh Food Centre are passionate about Welsh food and use locally sourced ingredients from both its own estate as well as local producers.

Cross the Menai Strait to Anglesey, which the Duke and Duchess of Cambridge have fondly called home for several years.  Stroll on the sandy white beaches of the Wales Coast Path, explore Beaumaris Castle set in the charming seaside town of Beamaris with a CADW Welsh Explorer Pass and stop for lunch at The White Eagle (a favorite local pub of William and Kate) that offers locally sourced food and beautiful views.

Shoot locations:  Snowdonia National Park; Llandwyn, Isle of Anglesey

History & Legend:  From bustling cities to the legendary highlands, discover Scotland's whisky trails, time-tested castles and breathtaking scenery.  Nothing is more quintessentially Scottish than a wee dram.  After a lesson in single malt whisky, enjoy dinner at the Scotch Malt Whisky Society in Edinburgh.  Fashionistas will relish in the fashion-forward Hotel Missoni tastefully decked out in its signature patterns.  Heading north toward the Highlands, enjoy an exciting full-day tour of castle ruins, tranquil Loch Lomond & The Trossachs National Park and the historic town of Inverary.

Explore the breathtaking Highlands including taking a cruise down the famed Loch Ness and staying at Inverlochy Castle, a luxury 5-star 19th century property.  No trip to the Highlands is complete without visiting one of the most iconic images of Scotland - Eilean Donan Castle.  Set on an island where three sea lochs meet, the castle is surrounded by majestic scenery that is truly awe-inspiring.

Shoot locations:  Eilean Donan Castle; Aldourie Castle

Joss Croft, global marketing director, VisitBritain said, "Britain is synonymous with world-renowned designers and is home to some of the best shopping in the world. It has been a great opportunity to partner with Bloomingdale's on the GREAT British Invasion campaign, allowing us to showcase the beauty of Britain as the shoot location for their Fall men's catalogs, as well as throughout their stores across the country and online."

"Bloomingdale's is always looking for new and unique partnerships to create great experiences and dynamic ways for communicating with our shoppers," said Frank Berman, executive vice president of marketing, Bloomingdale's. "The underlying theme we are seeing in merchandise this season is British influence and by partnering with VisitBritain we are able to use their expertise to create authentic content that our shoppers will be interested in. It's all about content, distribution and bringing it all to life in our stores and on our website."

To experience the GREAT British Invasion at Bloomingdale's and to book these exclusive packages, please visit www.bloomingdales.com/visitbritain.

For more press information about travel to Britain: www.visitbritain.com/Mediaroom  
For access to VisitBritain's free photo library for media: www.visitbritainimages.com
Twitter (Corporate): @VisitBritainBiz |  Twitter (Consumer): @VisitBritain | Facebook: LoveUK

About VisitBritain

VisitBritain, the national tourism agency, is responsible for inspiring the world to explore Britain and for developing the UK's visitor economy. Americans made 2.8 million visits to Britain in 2012 and spent $3.7 billion USD (£2.4 billion). The US remains in the top spot in terms of market value for inbound tourism and is one of the top three most important markets in terms of visitor numbers. The VisitBritain/Bloomingdales partnership is part of Britain's GREAT campaign, the UK Government's largest ever integrated international marketing campaign, driving inward investment and tourism to the UK. Created to maximize the economic benefits of London's Olympic and Paralympic Games, it is showcasing the very best of the Britain - from business to sport to culture - across the globe. Visitors traveling to Britain can find out more information from visitbritain.us plus purchase money and time saving local transport, sightseeing, attraction, theatre and tour tickets from visitbritainshop.us. Follow us on Twitter @VisitBritain and Facebook: LoveUK & LoveUK Film & TV. For hi-res images, HD B-roll and other press materials register at www.visitbritain.com/mediaroom

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

 

SOURCE VisitBritain

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...