Welcome!

News Feed Item

Bloomingdale's Unveils Its "Great" British Invasion

- Iconic store to inspire Americans to choose Britain -

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- VisitBritain, the national tourism board, has teamed up with Bloomingdale's on a first-of-its-kind partnership showcasing the best of England, Scotland, and Wales via custom British travel packages promoted in-store, online and in the highly anticipated fall catalogs. These one-of-a-kind travel packages were inspired by the iconic Great Britain landscapes in which Bloomingdale's shot portions of their Fall men's catalogs, and will be available exclusively to Bloomingdale's customers.

Supported by Go-Today, each luxury travel package captures a unique personality of Great Britain:  Royalty & Rock, Town & County, Opulence & Escape, and History & Legend

Royalty & Rock:  Iconic cities, rock Idols - from London's Abbey Road to Liverpool's Penny Lane, experience what inspired the British Invasion.  While in London, live like royalty while staying in the luxurious St. Ermin's Hotel located in Westminster, just a minute's walk from St. James's Park.  Learn how to make the drink made famous by 007 in the Martini Master Class at the Dukes Hotel, a favorite of James Bond author Ian Fleming.  Take in the sights around the city in a private, guided tour in a stylish classic MINI Cooper.  Before heading to Liverpool, toast with a glass of bubbly on board the London Eye, the world's largest cantilevered observation wheel. 

Have your own British Invasion experience in Liverpool, home of the Beatles, where you can visit locations that inspired their songs from Penny Lane to Strawberry Field, listen to The Cavern Club Beatles play in The Cavern Club where the Beatles first performed and stay in the world's only Beatles' inspired hotel – the Hard Days Night Hotel.

Shoot locations:  Westminster Bridge; Savile Row; East London

Town & County:   From rolling green hills to tranquil coastlines and charming villages along the way, experience the best of England.  Get a new perspective of London taking in all the iconic sites including Houses of Parliament and Big Ben on a relaxing cruise down the River Thames.  Whether it's the Tower of London's risque past or the enchantment of Kensington Palace, once home to Queen Victoria and Princess Diana, the Three Palace Pass will allow you to explore both in addition to the majestic Hampton Court Palace.

Head through England's lush countryside to Sussex, a picturesque, historical region of England known for its rich heritage, traditional celebrations and seaside resorts.  Visit Firle, a countryside estate and village located in the heart of the South Downs National Park.  The estate has reopened to the public after extensive renovations.* The historic village is also home to The Ram Inn, a quintessentially English pub where you can grab a bite and a pint in the charming local.  The atmosphere is warm and friendly, while the food highlights the delicious local produce on offer.  While there, discover the coastal towns of Hastings and Brighton & Hove. The unique and palatial Royal Pavilion in Brighton - a former royal summer residence of King George IV - is a must-visit as well as the famous Brighton Pier.

Shoot Location:  Firle Estate

Opulence & Escape:  From dramatic mountains to white sandy beaches, explore the castles and wild landscape of Wales.  Take in the jaw-dropping views of Northern Wales as you drive through the region on your way to the beautiful Bodysgallen Hall Hotel.  Snowdonia National Park is a hiker's paradise offering trails for avid hiker's or those just beginning to enjoy the outdoors.  After taking in the breathtaking scenery, head toward Conwy, a quaint village set on an estuary and home to medieval Conwy Castle, stopping at the Bodnant Welsh Food Centre.  Foodies won't want to miss this must-visit stop comprising a farm shop, tea room, restaurant and cookery school.  Bodnant Welsh Food Centre are passionate about Welsh food and use locally sourced ingredients from both its own estate as well as local producers.

Cross the Menai Strait to Anglesey, which the Duke and Duchess of Cambridge have fondly called home for several years.  Stroll on the sandy white beaches of the Wales Coast Path, explore Beaumaris Castle set in the charming seaside town of Beamaris with a CADW Welsh Explorer Pass and stop for lunch at The White Eagle (a favorite local pub of William and Kate) that offers locally sourced food and beautiful views.

Shoot locations:  Snowdonia National Park; Llandwyn, Isle of Anglesey

History & Legend:  From bustling cities to the legendary highlands, discover Scotland's whisky trails, time-tested castles and breathtaking scenery.  Nothing is more quintessentially Scottish than a wee dram.  After a lesson in single malt whisky, enjoy dinner at the Scotch Malt Whisky Society in Edinburgh.  Fashionistas will relish in the fashion-forward Hotel Missoni tastefully decked out in its signature patterns.  Heading north toward the Highlands, enjoy an exciting full-day tour of castle ruins, tranquil Loch Lomond & The Trossachs National Park and the historic town of Inverary.

Explore the breathtaking Highlands including taking a cruise down the famed Loch Ness and staying at Inverlochy Castle, a luxury 5-star 19th century property.  No trip to the Highlands is complete without visiting one of the most iconic images of Scotland - Eilean Donan Castle.  Set on an island where three sea lochs meet, the castle is surrounded by majestic scenery that is truly awe-inspiring.

Shoot locations:  Eilean Donan Castle; Aldourie Castle

Joss Croft, global marketing director, VisitBritain said, "Britain is synonymous with world-renowned designers and is home to some of the best shopping in the world. It has been a great opportunity to partner with Bloomingdale's on the GREAT British Invasion campaign, allowing us to showcase the beauty of Britain as the shoot location for their Fall men's catalogs, as well as throughout their stores across the country and online."

"Bloomingdale's is always looking for new and unique partnerships to create great experiences and dynamic ways for communicating with our shoppers," said Frank Berman, executive vice president of marketing, Bloomingdale's. "The underlying theme we are seeing in merchandise this season is British influence and by partnering with VisitBritain we are able to use their expertise to create authentic content that our shoppers will be interested in. It's all about content, distribution and bringing it all to life in our stores and on our website."

To experience the GREAT British Invasion at Bloomingdale's and to book these exclusive packages, please visit www.bloomingdales.com/visitbritain.

For more press information about travel to Britain: www.visitbritain.com/Mediaroom  
For access to VisitBritain's free photo library for media: www.visitbritainimages.com
Twitter (Corporate): @VisitBritainBiz |  Twitter (Consumer): @VisitBritain | Facebook: LoveUK

About VisitBritain

VisitBritain, the national tourism agency, is responsible for inspiring the world to explore Britain and for developing the UK's visitor economy. Americans made 2.8 million visits to Britain in 2012 and spent $3.7 billion USD (£2.4 billion). The US remains in the top spot in terms of market value for inbound tourism and is one of the top three most important markets in terms of visitor numbers. The VisitBritain/Bloomingdales partnership is part of Britain's GREAT campaign, the UK Government's largest ever integrated international marketing campaign, driving inward investment and tourism to the UK. Created to maximize the economic benefits of London's Olympic and Paralympic Games, it is showcasing the very best of the Britain - from business to sport to culture - across the globe. Visitors traveling to Britain can find out more information from visitbritain.us plus purchase money and time saving local transport, sightseeing, attraction, theatre and tour tickets from visitbritainshop.us. Follow us on Twitter @VisitBritain and Facebook: LoveUK & LoveUK Film & TV. For hi-res images, HD B-roll and other press materials register at www.visitbritain.com/mediaroom

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

 

SOURCE VisitBritain

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...