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Fairfax County EDA spotlights U.S. market-entry strategies for German IT companies at events in Berlin, Munich

Fairfax County Economic Development Authority (FCEDA) executives will speak at events this month in Berlin and Munich to highlight U.S. market-entry strategies for German IT companies.

On September 25 the FCEDA is sponsoring “Strategies for U.S. Market Entry: Opportunities for German ICT Companies.” The event at the Hilton Berlin will be presented by the Software Industrie Berlin Brandenburg (SIBB), the information and communications technology association of the German capital region.

On September 27 the FCEDA is sponsoring “Strategies for U.S. East Coast Market Entry,” which will be presented by the Munich Network, an association of technology companies, scientific research institutions, investors, consultancies and entrepreneurs. The event will be held at the organization’s headquarters in Munich.

At both events, Stefan Pommer, director of the FCEDA Europe office in Munich, and Jatinder Kaur Khosla, FCEDA business development manager, will highlight Fairfax County as the technology hub of the East Coast and an entry point for German companies seeking opportunities in the U.S. market.

Other highlights of the events:

  • Carsten Kestermann of Software AG, which is based in Darmstadt and has its American headquarters in Fairfax County, will deliver a case study of his company's experience in the U.S.;
  • Andy Steinem of the executive search firm Dahl-Morrow International, which is based in Fairfax County and has a presence in London, will speak on recruiting and retaining a U.S. management team;
  • Sarah Russell and Robert Dutkiewicz of the tax and accounting services firm Clayton & McKervey, which is based in Southfield, Mich., and has offices in Fairfax County, will make a presentation on tax planning for the U.S. market; and,
  • Alexander Klett and Thomas Fischl, counsel at Reed Smith, a law firm with offices in Fairfax County, Munich and London, will address legal issues surrounding business expansion to the U.S.
  • At the Munich event, Nick Papadopoulos of u-blox, which is based in Switzerland and develops wireless and GPS technologies, will speak on his company’s U.S. experience. u-blox has offices in Fairfax County.

Click here for more information about the Berlin event. Click here for more information about the Munich event.

“Berlin is widely known in Europe as a vibrate center for successful ICT companies and startups, and these companies are keen to find out how they might be successful in other regions,” said René Ebert, managing director of SIBB. “As the ICT association in the German capital region, we are very glad to have a second workshop with the FCEDA and together help companies to implement new relationships that benefit both areas.”

“We appreciate the opportunity to collaborate with the FCEDA to offer this workshop to our Munich Network members who are interested to learn about strategies for U.S. market entry in particular as Fairfax County is a technology hub on the East Coast,” said Curt J. Winnen, general manager of the Munich Network.

Foreign-owned firms are one of the fastest growing segments of Fairfax County’s business community. The county is home to more than 400 foreign-owned firms from 46 countries – more than any other jurisdiction in the Washington area. The FCEDA has had an office in Germany since 2000 and an office in London since 1998 to work with European companies interested in expanding in the U.S.

Time magazine called Fairfax County “one of the great economic success stories of our time.” Business growth and innovation helps Fairfax County fund the nation’s top-rated school system and other public services that contribute to the quality of life of residents. Fairfax County offers businesses a state-of-the-art telecommunications infrastructure, access to global markets through Washington Dulles International Airport, a vibrant investment capital community and a highly skilled, well-educated workforce.

The award-winning Fairfax County Economic Development Authority promotes Fairfax County as a business and technology center. The FCEDA offers site location and business development assistance, and connections with county and state government agencies, to help companies locate and expand in Fairfax County. In addition to its headquarters in Tysons Corner, Fairfax County’s largest business district, the FCEDA maintains marketing offices in seven important global business centers: Bangalore, Boston, Munich, London, Los Angeles, Seoul and Tel Aviv.

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