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Livefyre Expands Into Europe With Opening of London Office

Time Out Global Joins News UK, Times Online and Decca Records as Social Curation Provider's Newest Customer

SAN FRANCISCO, CA -- (Marketwired) -- 09/18/13 -- Livefyre, provider of the leading real-time conversation and social curation platform, today announced that it has opened an office in London, marking the official launch of the company's UK and European operations. The company enters the market with seven high-profile UK customers, including News UK, Times Online, The Sun, Fabulous, The Scottish Sun, Decca Records and most recently, Time Out Global. Additional European customers include France's Liberation and Germany's Motain, most famous for developing the iLiga app. Robb Miller, Managing Director of Global Sales and head of strategic sales during Livefyre's rapid growth in 2012, is leading Livefyre's international expansion.

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. The company's StreamHub platform powers a suite of real-time applications that increase user engagement and time-on-site. Companies can use StreamHub to integrate real-time social content into their websites, mobile apps, advertisements, jumbotrons and television broadcasts, making earned media about their brand available for use in paid and owned media properties.

"Publishers are looking for innovative ways to increase page views and circulation," said Jordan Kretchmer, founder and CEO of Livefyre. "Our real-time applications help them make their site content just as engaging as a social network, increasing visitor engagement by an average of 10x." He continued, "We also offer brands the ability to reach new audiences through social native ads within publisher content."

Livefyre also recently announced the acquisition of Storify, a social storytelling tool used by hundreds of thousands of journalists and brands throughout Europe including the BBC, the British Prime Minister's office and the Royal Family, Germany's Bild Zeitung and Die Zeit, along with other brands including FC Barcelona. Integrating Storify into Livefyre's StreamHub platform will create the only comprehensive platform offering both automated and editorial social curation, along with conversation apps like LiveComments, LiveBlog and LiveChat.

Dave Cook, CTO for Time Out, commented, "We were looking for a social CMS to drive online conversations across Time Out properties and provide one central hub for our audiences to talk about events, restaurants and entertainment options in their cities. StreamHub is defining this new category. We are excited to use Livefyre's platform across Time Out's global network of websites to provide a richer, more social content experience for our readers."

Livefyre is powering real-time applications including the Emmy-nominated "Bravo Now" mobile app, which uses Livefyre's Heat Index to identify the Bravolebrity during each show, Showtime's "Drive-in Movie" sponsored by Zipcar, where Livefyre powered a LiveMediaWall on a movie screen for the launch of the new Ray Donovan series, and multiple social tv and native advertising experiences for brands including American Idol, CBS, FOX Sports, NASCAR and Sony PlayStation.

Livefyre's new London Office is located at 7 Stratford Place, London W1C 1AY

About Storify by Livefyre
Storify, acquired by Livefyre in September 2013, is the leading social storytelling platform, enabling users to easily collect tweets, photos, videos and media from across the web to create stories that can be embedded on any website. Storify is used by tens of thousands of publishers each month, from individuals to major media companies including The Wall Street Journal, Al Jazeera, The New York Times and CNN; major government and non-profit agencies including The White House, U.S. State Department, the British Prime Minister, the United Nations; brands and agencies including Porter Novelli, HBO, Ford Motor Co., Neiman Marcus, Microsoft, Hilton, Vivaki and Code and Theory; and educational institutions including Harvard, Stanford, UC Berkeley and Duke University.

Since its founding in 2010, Storify has been honored with many awards for innovation, including the top social media prize at the SXSW Interactive conference and the Online Journalism Award for digital innovation. Storify was also part of a winning Pulitzer prize entry for breaking news reporting in 2013. Read our blog at http://storify.com/storify or follow us on Twitter at @Storify.

About Livefyre
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fifth largest network online, Livefyre is powering real-time social experiences for over 400 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco, New York, and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit www.livefyre.com or follow us Twitter and Instagram at @livefyre.

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