Welcome!

News Feed Item

ShareThis and DigitasLBi Provide New Real-Time Engagement Solutions to Brands

DigitasLBi and ShareThis today announced a partnership to enhance DigitasLBi’s BrandLIVE platform and help brands activate effective social engagement in real-time. Actionable insights from ShareThis that look at the sharing habits of 95 percent of the U.S. Internet population give brands the ability to see how, when, and what content — from retail and finance to travel and auto — is being shared at any given time, on any device. Marketers can use these insights to activate media plans around social conversations and trending topics and engage consumers at relevant times across video, display and mobile environments.

“Increasingly, our clients are looking for ways to use real-time data in marketing campaigns. With BrandLIVE, they have the ability to take advantage of consumer-driven trigger events and trends that are relevant to their brands and business,” said Baba Shetty, Chief Strategy and Media Officer, DigitasLBi. “Our partnership with ShareThis streamlines the planning process enabling clients to proactively engage social audiences safely at relevant times leading to higher brand lift.”

Improving Campaign Performance with Social Engagement

With nearly one in four people worldwide active on social networks (eMarketer), social media has redefined the advertising landscape. By understanding consumer sharing behavior, brands can more effectively reach the right audiences and engage with them in a more meaningful way. Capitalizing on ShareThis’ unique insights into consumer sharing across devices coupled with BrandLIVE’s existing data on trending topics, marketers have access to real-time audiences and can activate media plans optimized toward sites with high Social Quality Index (SQI) rankings.

“BrandLIVE is an intelligence center that empowers brands,” said Kurt Abrahamson, CEO of ShareThis. “Our partnership with DigitasLBi amplifies that empowerment by helping brands adapt to what matters most to consumers and be a part of the organic conversation, resulting in better advertising campaigns and brand engagement.”

Measuring Brand Lift

In the social web, sharing is the purest expression of interest. By monitoring the volume of shares related to a particular brand or campaign message before and after ad exposure, it’s possible to identify the increase in social activity generated by a campaign. DigitasLBi provides clients the ability to reach the most social and engaged audiences. DigitasLBi clients will see impressive results measured through third-party brand studies. These studies will examine awareness, favorability, purchase intent and brand lift.

About ShareThis

ShareThis powers the social web, touching the lives of 95 percent of U.S. Internet users across more than two million publisher sites and 120+ social media channels. It makes content more engaging for publishers and marketing more effective for brands by tapping into the purest expression of interest-based social activity. ShareThis is the company for those wanting to make the world more connected, trusted and valuable through sharing. Based in Palo Alto, CA, the company is privately held. To learn more visit http://www.sharethis.com

About DigitasLBi

DigitasLBi, the leading, “most complete” global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top-ten global agency, DigitasLBi comprises 5,700 best-in-class digital and technology experts in 25 countries around the world.

In 2012, Digitas and LBi received a combined total of more than 200 awards globally including two Cannes Lions Grand Prix’s and a SXSW People’s Choice Award. Digitas was also recently named OMMA Agency of the Year for 2012 and LBi was named UK Digital Agency of the Year for 2012 by Marketing magazine. Digitas USA operates the brand content platform The Third Act:, producers of the first and most renowned event on digital content, The NewFront.

With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo, and Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe (listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index) is the world’s third-largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Website: www.publicisgroupe.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.