News Feed Item

Mazda to Exhibit at CEATEC JAPAN 2013

Display to include next-generation car connectivity system Mazda Connect

Tokyo, Sept 24, 2013 - (JCN Newswire) - Mazda Motor Corporation will exhibit a number of new technologies from the up-coming all-new Mazda Axela (known overseas as Mazda3) at CEATEC JAPAN 2013(1). On display will be Mazda Connect(2), a next-generation connectivity system that allows drivers to enjoy the fun and convenience of their smartphones safely and appropriately while in their vehicle, and the Heads-Up Cockpit, a next-generation concept in Human Machine Interface (HMI) that places the highest priority on driving safety and realizes big improvements in the driver's field of vision, legibility of displays and overall operability. In addition, Mazda will exhibit its i-ACTIVSENSE advanced safety technologies and some of the latest ITS(3) technologies. Finally, under the concept of "Car Fun without the Car", the company will introduce a new smartphone game designed for kids and adults alike called SHAKIN' Racer. Sales of the all-new Axela are due to start in Japan from autumn. CEATEC is Japan's largest exhibition of cutting edge IT and electronics. It runs from October 1 through October 5, 2013 at Tokyo's Makuhari Messe convention complex.

Overview of Mazda's exhibits

Mazda Connect new-generation car connectivity system

Mazda aimed to deliver a car in which customers can safely enjoy being connected to internet while in their vehicles, bringing new dimensions to the pleasure of driving and making drivers want to get behind the wheel again and again. Mazda Connect was developed in order to achieve this goal. A presentation will be given on this next-generation car connectivity system using a model interior of the new Axela. The display will showcase the various infotainment functions available through Aha by HARMAN, a cloud-based web contents platform that makes its debut in Japan with Mazda Connect.

Next-generation HMI based on Mazda's Heads-Up Concept

Whilst working on Mazda Connect, Mazda also developed a new-generation HMI that minimizes the distractions and places the highest priority on driving safety. Features of the HMI on display include a 7-inch center display that ensures maximum legibility and a commander control designed to be operated entirely by feel. In addition, an advanced safety device called Active Driving Display will be introduced. This projects a virtual image above the meter hood to inform the driver of essential information such as vehicle speed.

SHAKIN' Racer-a smartphone application brings driving pleasure to all

Mazda has released a number of smartphone applications that deepen the joy of driving, such as the popular CARPTURE which allows anybody to create photos similar to those of a professional car photographer. At CEATEC Japan 2013, Mazda will introduce SHAKIN' Racer, a unique game in which players shake their smartphones to move an engine piston and power their racecar. Simply by downloading this free smartphone application(4) everyone in the family can experience the fun of driving irrespective of age.

ITS uses cutting-edge communication technology to connect people, vehicles and the road

Ahead of their debut at the 20th ITS World Congress Tokyo 2013 which opens on October 14, an explanatory panel display will introduce the technologies equipped in Mazda's advanced safety vehicle the Mazda ASV-5 and a new traffic safety system. In a world-first, this futuristic system sees cars equipped with autonomous sensors communicating with streetcars in order to avoid collisions and promote the smooth flow of traffic.

i-ACTIVSENSE(5) advanced safety technologies that help the driver to recognize hazards

At Mazda, the research and development of safety technology is based upon the company's safety philosophy, Mazda Proactive Safety, which aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate the vehicle. The Mazda display at CEATEC will also introduce the i-ACTIVSENSE range of advanced safety technologies that support the driver in both recognizing and judging hazards in a variety of driving situations, and avoiding accidents and reducing the damage when they do occur.

(1) CEATEC JAPAN website: http://www.ceatec.com/en/
(2) The name Mazda Connect is used in Japan, US, Canada and Mexico. The system is referred to as MZD Connect in other markets
(3) Intelligent Transport Systems use the latest in high-tech telecommunications to create an information network encompassing people, roads and vehicles. The objective of this new traffic system is to work toward solutions for transport problems such as road accidents, congestion and damage to the environment.
(4) The Android version will be available for download from Google Play from November 20, and the iOS version is awaiting approval from Apple.
(5) Mazda Safety Technology Website: http://www.mazda.com/mazdaspirit/safety/

About Mazda

Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today ranks as one of Japan's leading automakers, and exports cars to the United States and Europe for over 30 years. For more information, please visit www.mazda.com.

Source: Mazda

Ms. Mayumi Handa
[email protected]

Copyright 2013 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...