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Ethical Web Magazine, "ethica" Grand Opening on September 26th

TRANSMEDIA Co., Ltd. (Minato-ku, Tokyo, CEO: Kentaro Ohtani) is pleased to announce the grand opening of ethical-conscious web magazine, "ethica ~good for me, good for the world~" ( pre-launched on July 7th ), with enriched contents. To celebrate the grand opening, a press reception will take place on Friday, September 27th.

"Ethical Web Magazine" to send cheers to truly beautiful women. (Photo: Business Wire)

"Ethical Web Magazine" to send cheers to truly beautiful women. (Photo: Business Wire)

This new web magazine “ethica” aims to present ideas that improve the lives of individuals and the world as a whole under the concept of “good for me, good for the world”, gathering sustainable and ethical editorial contents. Since pre-launch, received many inquires from media regarding the recent growing popularity of the word “ethical” and cutting-edge concept of the magazine. In parallel, the number of the audience is steadily increasing. The audience’s satisfactions toward the magazine are “There are many tips and ideas included to become a truly beautiful woman!”, and “It’s simple, no games nor tactics, just makes me feel good!”. The articles written by those who are well-known in the ethical field, such as fashion journalist, Ms. Yoshiko Ikoma and CEO of People Tree, Ms. Safia Minney, and Facebook/ blogs linked projects are one of the popular contents of “ethica”.

For this grand opening, Ms. Mayu’s “Mayu’s Kitchen” will newly open. She currently lives in Paris and is popular for light French cuisine and modern Japanese food. Also, not just enriching the contents, a system which would feature the most viewed article on a real-time basis will be installed, in order to improve the audience usability.

On September 27th at the press seminar for media, in addition to the introduction of “ethica”, with the collaboration of an ethical fashion brand a fashion show will take place. This show will be produced by Fuki Aso, who lead the women’s golf boom in the past and is now the supervisor of “ethica”. In the show, 2012 Miss Universe Japan Miss. Ayako Hara will appear to introduce the recent ethical fashion and the high quality design to propose the new ethical fashion trend. Furthermore, with the cooperation of the ethical industries, booth will be set to boost the ethical momentum.

Not only “ethica”, TRANSMEDIA Co., Ltd. will develop and introduce media contents such as TV, event, YouTube, Smartphone and digital signage networks as a contents publisher of lifestyle information.

< Press Reception "ethica ~good for me, good for the world~" >

Date & Time:   Friday, September 27th, 6.30PM – 8.00PM (doors open from 6.00PM)
Venue: International House of Japan, Iwasaki Koyata Memorial Hall
Address: 5-11-16 Roppongi, Minato-ku, Tokyo
Toei Oedo Line Azabu-juban Station 5 min. from Exit 7
Tokyo Metro Namboku Line Azabu-juban Station 8 min. from Exit 4
Tokyo Metro Hibiya Line Roppongi Station 10 min. from Exit 3
Content: Introduction of “ethica”, ethical fashion show, ethical companies’ booth

* Please apply from below registration URL for attendance to this event. Please be noted that this event is limited to media and ethical industries only.
Registration URL:

< “ethica” Media Information >

The concept of ethica is "good for me, good for the world," aims to present ideas that improve the lives of individuals and the world as a whole, gathering sustainable and ethical editorial contents. It is under the supervision of Fuki Aso, who has held various positions as editorial director for various women's magazines, such as OZ Wedding or Regina, and Kentaro Ohtani, CEO of TRANSMEDIA and a senior media production executive, with more than 13 years of experience in print media, video and digital media. The ethical topics selected to target women in their 20's to 30's focuses on lifestyle information and hints, adding fashion and smartness to the lives of the readers, while contributing to create a more sustainable world.

ethica website:
ethica on Facebook:
ethica on Twitter:
Publisher: ethica Executive Committee
Editor: TRANSMEDIA Co., Ltd.

< About TRANSMEDIA Co., Ltd. >

TRANSMEDIA is a creative agency specialized in PR strategy and video production. TRANSMEDIA puts its boutique agency's creativity and its agility at work to provide comprehensive planning services to our clients within their budget, supporting them all the way from business planning to product activation.

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