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Demand Media Welcomes Claire Carroll as Head of Marketing for United TLD

Demand Media (NYSE: DMD), a leading media and domain services company, today is pleased to announce its recent hire of Claire Carroll, who joins the team in Dublin, Ireland as Head of Marketing for United TLD, a Demand Media subsidiary. United TLD is investing to become a world-class registry and leader in new generic Top Level Domains (gTLDs). Carroll will be responsible for United TLD's marketing plans and strategy execution as the company prepares for the launch of new gTLDs, beginning later this year.

Throughout her impressive career, Carroll has led brands to success via marketing innovation. Most recently, she served as Head of Social and Digital Director for Neo@Ogilvy, Ogilvy & Mather's global media agency and marketing network. “Claire has spent several years acting as a change agent inside the organizations she has worked for and the boardrooms for which she has consulted,” said David Ryan, general manager of Demand Media Dublin. “We believe there is an opportunity, with the launch of new gTLDs, to redefine how a domain extension is brought to market. Claire has the experience, creativity and platform knowledge to make this happen.”

At Neo@Ogilvy, Carroll spearheaded strategic development for key clients such as Ulster Bank, eMobile and Ford. In Carroll’s time at Ogilvy, her team garnered 24 industry awards for effective integrated digital campaigns. Previously Carroll has successfully led and developed digital teams in leading media and creative agencies.

Located in the heart of the Irish capital, Demand Media’s Dublin office serves as the international center for the company’s domain services business, and is based at One Clarendon Row, situated next to the historic Gaiety Theatre and St. Stephen’s Green.

About Demand Media

Demand Media, Inc. (DMD) is a leading digital media and domain services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.

© 2013 Demand Media, Inc.

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