|By Marketwired .||
|September 26, 2013 08:44 AM EDT||
PHILADELPHIA, PA--(Marketwired - September 26, 2013) - Living Beyond Breast Cancer (LBBC) announced today a partnership with The Traveling Vineyard, a direct marketer of wines through in-home tasting events. In support of LBBC's programs and services for diagnosed women, Traveling Vineyard will release Rayado, a new Colchagua Chile Cabernet Sauvignon. One dollar from the sale of each bottle will be donated to LBBC.
Rayado was inspired by former wine consultant, Paigann Mapley-Brittle. Brittle was diagnosed with breast cancer three times before passing away at 42 in 2012. She was a wife, mother and enthusiastic wine lover.
Her husband, US army officer Jon Mapley Brittle explained that "during her battle with breast cancer, Paigeann vowed that she would not let the disease define her nor change who she was and what she did. She fought cancer three separate times and managed to run a full and a half-marathon after her first chemo to raise funds for cancer research. Her cancer came back twice and the third time it was just too aggressive. But she was a fighter until the end. It makes sense that TTV would choose an organization that helps women and their families during their battle with cancer."
According to Rick Libby, Traveling Vineyard's Founder and Chief Grape Stomper, "The Rayado is a wine to represent a bold woman and Living Beyond Breast Cancer, an organization that supports women like her affected by this disease. The name Rayado translates as "pinstripe," as in charity event attire, a nod to the fundraising aspect of the wine. This Cabernet Sauvignon hails from the Colchagua Valley, an up-and-coming area of Chile. It is a beautifully intense and strong wine brimming with rich flavors of blackberries, raspberries and plums with a hint of oak. Blended with 15% Carmenère, Chile's signature red grape, it makes the perfect offering as a cocktail or dinner wine."
"It is through the generous support of partners like The Traveling Vineyard that LBBC programs and services are always provided to women diagnosed with breast cancer, their families and caregivers for no or little cost," stated Kevin Gianotto, the nonprofit's associate director of marketing, public relations and corporate partnerships. "We are thrilled to have the opportunity to work with The Traveling Vineyard to raise the funds required to develop and present these resources that further LBBC's vision of creating a world where no one impacted by breast cancer feels uninformed or alone."
About Living Beyond Breast Cancer
LBBC's mission is to connect people with trusted breast cancer information and a community of support. National conferences, monthly webinars, regional community meetings, the Guides to Understanding Breast Cancer and a toll-free Breast Cancer Helpline are just a few examples of the services that are provided, always at little or no cost.
If someone you know has recently been diagnosed, is in treatment, recovery, years beyond their diagnosis or living with metastatic breast cancer, LBBC can help. For more information, visit lbbc.org, call (610) 645-4567 or download a free copy of Empower, LBBC's general information brochure.
About Traveling Vineyard
The Traveling Vineyard brings the romance of a vineyard tasting room to the privacy of home. Traveling Vineyard Independent Wine Consultants provide fun and educational wine tastings, as guests sample exclusive wines from around the world. Please visit travelingvineyard.com for more information.
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