Welcome!

News Feed Item

Zumobi and Motor Trend Earn Coveted IAB MIXX GOLD Award at Advertising Week New York

Leading Mobile Media and Technology Company Partnering With Motor Trend Leverages ZBi Native Mobile Advertising Platform to Impress Judges With Innovative Chevrolet Technology Series Campaign

SEATTLE, WA -- (Marketwired) -- 09/27/13 -- Zumobi, a leading mobile media and technology company, announced today that it has been named as a GOLD winner of the Interactive Advertising Bureau (IAB) 9th Annual MIXX Awards for powering the "Chevrolet Technology Series" campaign in partnership with Commonwealth and Motor Trend, a Source Interlink Media brand. Chevrolet via its media partnership with Motor Trend leveraged the Zumobi Brand Integration (ZBi) platform to create and deliver a six-part integrated mobile experience that dominated IAB's Standard Mobile Rich Media Display category.

"We're thrilled to be recognized by the IAB for outstanding innovation in the mobile advertising space," said Ken Willner, CEO of Zumobi. "This award underscores the importance of providing unique, beyond the banner solutions to brand marketers and highlights the growing trend of "brand as publisher" in mobile media."

For the "Chevrolet Technology Series" campaign, Zumobi utilized its ZBi platform in partnership with Motor Trend and Commonwealth to translate the special print editorial collection to the mobile environment, enabling a unique branded content execution that ran across Motor Trend's iOS and Android reader apps. The ZBi platform was used to fuel an elegant solution for Chevrolet and the campaign achieved phenomenal success, resulting in an unprecedented 37% engagement rate, showcasing the fact that more than one-third of people interacted with the native mobile advertisement.

Eric Schwab, EVP Sales and Marketing, Group Publisher at Source Interlink added, "Our partnership with Zumobi to deliver rich mobile experiences for our clients across the Motor Trend native app platforms continues to produce excellent results. We commend the team on this well-deserved recognition from the industry."

The immersive app-within-an-app experience powered by ZBi began by presenting users with a Chevrolet branded loading screen and a rich media ZBi expandable Paso Doble banner that provided a gateway to exclusive editorial content with a dashboard-like landing site within the app. Featuring custom content modules for each of the six experiences, in-app navigation allowed people to read long-form content that had already been unlocked. Users were encouraged to revisit the app at a later date once new articles were made available.

Statistical highlights of the Chevrolet Technology Series ZBi mobile campaign include:

  • 37% overall mobile engagement rate, meaning that more than one-third of people interacted with the Chevrolet ZBi campaign
  • Click-Through Rates (CTR) as high as 11.2% for the ZBi expandable Paso Doble ad units
  • 6.8% of users saved the integrated content experience to their home screen via the ZBi Footprint feature, creating a leave-behind app on their mobile device
  • People spent as high as 6.4 minutes interacting with the Chevrolet ZBi ads

The IAB MIXX awards recognize top brands, agencies and technology providers globally that demonstrate unmatched creativity and campaign execution. The International IAB MIXX Awards celebrates the art and science of interactive advertising by honoring the world's most successful campaigns. Every year, luminaries from across the industry identify the creative work that brings big ideas to life in across different formats and disciplines.

"Congratulations to all the winners and finalists for the superlative work celebrated by the IAB MIXX Awards this year," said Randall Rothenberg, President and CEO, IAB. "Once again, the boundaries of creativity, innovation and artistry have been redefined. These digital campaigns exemplify interactive marketing excellence, expanding the power, scope, impact and results that digital can bring to brands across the marketplace."

For more information about these award-winning campaigns, visit http://www.zumobi.com/adlab.

About Zumobi
Zumobi is a leading mobile media and technology company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi's portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi's Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.

About Motor Trend
Motor Trend, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7 million. Internationally recognized as one of the leading brands in automotive publishing, other platforms such as MotorTrend.com attracts more than 5.5 million unique visitors per month and its YouTube channel averages more than 1 million views a week. Motor Trend's social media presence spans 1.1 million followers across Facebook, Twitter, Instagram, Pinterest and Google Plus.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.