Welcome!

News Feed Item

Zumobi and Motor Trend Earn Coveted IAB MIXX GOLD Award at Advertising Week New York

Leading Mobile Media and Technology Company Partnering With Motor Trend Leverages ZBi Native Mobile Advertising Platform to Impress Judges With Innovative Chevrolet Technology Series Campaign

SEATTLE, WA -- (Marketwired) -- 09/27/13 -- Zumobi, a leading mobile media and technology company, announced today that it has been named as a GOLD winner of the Interactive Advertising Bureau (IAB) 9th Annual MIXX Awards for powering the "Chevrolet Technology Series" campaign in partnership with Commonwealth and Motor Trend, a Source Interlink Media brand. Chevrolet via its media partnership with Motor Trend leveraged the Zumobi Brand Integration (ZBi) platform to create and deliver a six-part integrated mobile experience that dominated IAB's Standard Mobile Rich Media Display category.

"We're thrilled to be recognized by the IAB for outstanding innovation in the mobile advertising space," said Ken Willner, CEO of Zumobi. "This award underscores the importance of providing unique, beyond the banner solutions to brand marketers and highlights the growing trend of "brand as publisher" in mobile media."

For the "Chevrolet Technology Series" campaign, Zumobi utilized its ZBi platform in partnership with Motor Trend and Commonwealth to translate the special print editorial collection to the mobile environment, enabling a unique branded content execution that ran across Motor Trend's iOS and Android reader apps. The ZBi platform was used to fuel an elegant solution for Chevrolet and the campaign achieved phenomenal success, resulting in an unprecedented 37% engagement rate, showcasing the fact that more than one-third of people interacted with the native mobile advertisement.

Eric Schwab, EVP Sales and Marketing, Group Publisher at Source Interlink added, "Our partnership with Zumobi to deliver rich mobile experiences for our clients across the Motor Trend native app platforms continues to produce excellent results. We commend the team on this well-deserved recognition from the industry."

The immersive app-within-an-app experience powered by ZBi began by presenting users with a Chevrolet branded loading screen and a rich media ZBi expandable Paso Doble banner that provided a gateway to exclusive editorial content with a dashboard-like landing site within the app. Featuring custom content modules for each of the six experiences, in-app navigation allowed people to read long-form content that had already been unlocked. Users were encouraged to revisit the app at a later date once new articles were made available.

Statistical highlights of the Chevrolet Technology Series ZBi mobile campaign include:

  • 37% overall mobile engagement rate, meaning that more than one-third of people interacted with the Chevrolet ZBi campaign
  • Click-Through Rates (CTR) as high as 11.2% for the ZBi expandable Paso Doble ad units
  • 6.8% of users saved the integrated content experience to their home screen via the ZBi Footprint feature, creating a leave-behind app on their mobile device
  • People spent as high as 6.4 minutes interacting with the Chevrolet ZBi ads

The IAB MIXX awards recognize top brands, agencies and technology providers globally that demonstrate unmatched creativity and campaign execution. The International IAB MIXX Awards celebrates the art and science of interactive advertising by honoring the world's most successful campaigns. Every year, luminaries from across the industry identify the creative work that brings big ideas to life in across different formats and disciplines.

"Congratulations to all the winners and finalists for the superlative work celebrated by the IAB MIXX Awards this year," said Randall Rothenberg, President and CEO, IAB. "Once again, the boundaries of creativity, innovation and artistry have been redefined. These digital campaigns exemplify interactive marketing excellence, expanding the power, scope, impact and results that digital can bring to brands across the marketplace."

For more information about these award-winning campaigns, visit http://www.zumobi.com/adlab.

About Zumobi
Zumobi is a leading mobile media and technology company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi's portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi's Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.

About Motor Trend
Motor Trend, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7 million. Internationally recognized as one of the leading brands in automotive publishing, other platforms such as MotorTrend.com attracts more than 5.5 million unique visitors per month and its YouTube channel averages more than 1 million views a week. Motor Trend's social media presence spans 1.1 million followers across Facebook, Twitter, Instagram, Pinterest and Google Plus.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...