News Feed Item

Zumobi and Motor Trend Earn Coveted IAB MIXX GOLD Award at Advertising Week New York

Leading Mobile Media and Technology Company Partnering With Motor Trend Leverages ZBi Native Mobile Advertising Platform to Impress Judges With Innovative Chevrolet Technology Series Campaign

SEATTLE, WA -- (Marketwired) -- 09/27/13 -- Zumobi, a leading mobile media and technology company, announced today that it has been named as a GOLD winner of the Interactive Advertising Bureau (IAB) 9th Annual MIXX Awards for powering the "Chevrolet Technology Series" campaign in partnership with Commonwealth and Motor Trend, a Source Interlink Media brand. Chevrolet via its media partnership with Motor Trend leveraged the Zumobi Brand Integration (ZBi) platform to create and deliver a six-part integrated mobile experience that dominated IAB's Standard Mobile Rich Media Display category.

"We're thrilled to be recognized by the IAB for outstanding innovation in the mobile advertising space," said Ken Willner, CEO of Zumobi. "This award underscores the importance of providing unique, beyond the banner solutions to brand marketers and highlights the growing trend of "brand as publisher" in mobile media."

For the "Chevrolet Technology Series" campaign, Zumobi utilized its ZBi platform in partnership with Motor Trend and Commonwealth to translate the special print editorial collection to the mobile environment, enabling a unique branded content execution that ran across Motor Trend's iOS and Android reader apps. The ZBi platform was used to fuel an elegant solution for Chevrolet and the campaign achieved phenomenal success, resulting in an unprecedented 37% engagement rate, showcasing the fact that more than one-third of people interacted with the native mobile advertisement.

Eric Schwab, EVP Sales and Marketing, Group Publisher at Source Interlink added, "Our partnership with Zumobi to deliver rich mobile experiences for our clients across the Motor Trend native app platforms continues to produce excellent results. We commend the team on this well-deserved recognition from the industry."

The immersive app-within-an-app experience powered by ZBi began by presenting users with a Chevrolet branded loading screen and a rich media ZBi expandable Paso Doble banner that provided a gateway to exclusive editorial content with a dashboard-like landing site within the app. Featuring custom content modules for each of the six experiences, in-app navigation allowed people to read long-form content that had already been unlocked. Users were encouraged to revisit the app at a later date once new articles were made available.

Statistical highlights of the Chevrolet Technology Series ZBi mobile campaign include:

  • 37% overall mobile engagement rate, meaning that more than one-third of people interacted with the Chevrolet ZBi campaign
  • Click-Through Rates (CTR) as high as 11.2% for the ZBi expandable Paso Doble ad units
  • 6.8% of users saved the integrated content experience to their home screen via the ZBi Footprint feature, creating a leave-behind app on their mobile device
  • People spent as high as 6.4 minutes interacting with the Chevrolet ZBi ads

The IAB MIXX awards recognize top brands, agencies and technology providers globally that demonstrate unmatched creativity and campaign execution. The International IAB MIXX Awards celebrates the art and science of interactive advertising by honoring the world's most successful campaigns. Every year, luminaries from across the industry identify the creative work that brings big ideas to life in across different formats and disciplines.

"Congratulations to all the winners and finalists for the superlative work celebrated by the IAB MIXX Awards this year," said Randall Rothenberg, President and CEO, IAB. "Once again, the boundaries of creativity, innovation and artistry have been redefined. These digital campaigns exemplify interactive marketing excellence, expanding the power, scope, impact and results that digital can bring to brands across the marketplace."

For more information about these award-winning campaigns, visit http://www.zumobi.com/adlab.

About Zumobi
Zumobi is a leading mobile media and technology company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi's portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi's Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.

About Motor Trend
Motor Trend, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7 million. Internationally recognized as one of the leading brands in automotive publishing, other platforms such as MotorTrend.com attracts more than 5.5 million unique visitors per month and its YouTube channel averages more than 1 million views a week. Motor Trend's social media presence spans 1.1 million followers across Facebook, Twitter, Instagram, Pinterest and Google Plus.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
By now most people have either created their configuration management solution or are just embarking on this journey. In his session at @DevOpsSummit at 19th Cloud Expo, Marco Ceppi, a DevOps Engineer working at Canonical, will discuss how to take configuration management to the next level with modelling and orchestration. He will also discuss how and why people are moving from a machine-centric view to a service/application-oriented view of deployments, and how you can leverage the knowledge a...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.