|By Business Wire||
|September 30, 2013 10:11 AM EDT||
Beyond the Arc:
|Within today’s fiercely competitive financial industry, maintaining a positive reputation among consumers is of the utmost importance to ensure the continued success of an institution. Based on the widespread adoption of social media and the introduction of other resources, such as the Consumer Financial Protection Bureau’s (CFPB) consumer complaint database, the public’s exposure to negative feedback about a given institution is much more transparent, which can significantly damage business for an institution if ignored. As regulators continue to emphasize a greater focus on the customer experience, many businesses are asking themselves, “How can I use this information to make improvements at my institution?” The answer lies in developing a robust customer experience strategy to not only identify and address key customer pain points, but also uncover emerging issues before they escalate further.|
|Predictive Analytics World is a business-focused event for predictive analytics professionals, managers and commercial practitioners. The only conference of its kind, Predictive Analytics World delivers vendor-neutral sessions across verticals such as banking, financial services, e-commerce, entertainment, government, healthcare, high technology, insurance, non-profits, publishing and retail.|
|Predictive Analytics World Boston|
|Seaport World Trade Center|
|200 Seaport Boulevard|
|Boston, Mass. 02210|
As part of this year’s Predictive Analytics World: Boston event, Steven Ramirez, CEO of Beyond the Arc, will lead the session, “Ditch the Crystal Ball: Leveraging Predictive Analytics to Eliminate Customer Dissatisfaction Before it Spells Disaster for Your Business.”
|Based on his continual in-depth analyses of the Consumer Financial Protection Bureau’s consumer complaint database, Ramirez will discuss:|
• How to utilize big data to predict customer issues;
• The risks and threats of ignoring customer complaints; and
• Best practices for analyzing social media and customer feedback to identify and address potential issues.
|Sept. 30, 2013|
|4:40 p.m. — 5:30 p.m. ET|
|To schedule an interview with or request written articles from Ramirez, please contact:|
|David Jones at 678-781-7238 OR|
|Stephen Sprayberry at 678-781-7207|
About Beyond the Arc
Berkeley, Calif.-based Beyond the Arc serves as a partner to financial services clients that seek to differentiate themselves in the marketplace by improving customer experience or deploying data science and analytics. The company’s social media data mining helps clients improve their customer experience across products, channels and touch points. For more information about Beyond the Arc and its solutions visit www.beyondthearc.com or call 1-877-676-3743. Insights on social media, financial services and more are shared on their blog, or follow them on Twitter at @beyondthearc.
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