|By PR Newswire||
|October 2, 2013 03:07 PM EDT||
AGOURA HILLS, Calif., Oct. 2, 2013 /PRNewswire-iReach/ -- You have a problem. You've been told you can get to the top of Google by hiring a search engine optimization (SEO) firm that will provide various online marketing services for your company. We all know that search visibility is paramount online, but the choice between SEOs isn't quite as obvious. So you type "SEO company" into Google. Maybe you're looking for local web service companies, maybe it's a large marketing firm you're looking for; but as you contact these potential providers they all say the same thing about link building, content, and onsite optimization. Industry wide consensus can make it even harder to choose as each knowledgeable consultant seems to corroborate the other's claims.
Internet advertising has changed drastically and rapidly. Various programs have been created because of the shift toward social cues and fresh content creation. New blogging services, reputation management, fake reviews, content marketing, and even link removal companies are jumping in line to bid for your marketing dollar. As if the dizzying torrent of new strategies wasn't enough. Strategies that have been in place for years must be updated to combat the recent algorithm changes. This has put a lot of spam generating businesses out of operation, including big time blog networks that were involved in selling backlinks and various automated softwares.
The information everyone is hunting for seems to be tips for hiring the right SEO firm.
1. The older usually are the wiser- "Wise men make more opportunities than they find." – Francis Bacon. Since the beginning of my experience with SEO companies in 2009, I have noticed that the older and more established SEO companies are more capable of catering to specific needs. A lot of fly-by-night SEOs will keep up-to-date with the latest jargon and official Google statements but they don't have the time or knowledge to address the specific needs of an individual website. I have also recently realized that a lot of these new SEO companies are actually using old tactics that may hurt you in the long run. It's always a good idea to look for knowledge of important figureheads in organic search. Ask an SEO consultant if they are familiar with Rand Fishkin (founder of SEO Moz and Moz.com) and Matt Cutts (head of web Google's web spam team). About 75% of companies will be familiar with and able to talk at length about these two people. This will allow you to eliminate that 25% that will avoid the topic or try to discredit them.
2. Sometimes you have to learn first before you do- "The wisest mind has something yet to learn." – George Santayana. Before buying a car, people do research comparing features and price to determine what each vehicle has to offer above and beyond its competition. Approach searching for an SEO company with the same mentality. By learning some of the recent major algorithm changes you are equipping yourself with the ability to ask questions and judge service offerings. Google's webmaster videos may help you to speak with confidence and ask the right questions.
- What have you been doing since Google introduced Panda and Penguin?
- What type of reporting is available to help quantify linking, coding, positioning, etc.?
- What kind of backlinks will you be providing and are they Panda/Penguin Friendly?
- Can you show examples of clients in my industry or something close to it?
These questions will allow you to see which companies are up to date with Google algorithms and give you a better understanding of what deliverables to expect and if they are safe for your website.
3. Sometimes rankings just aren't enough- "Data is a precious thing and will last longer than the systems themselves." – Tim Berners-Lee. I can't express how many times I have heard people saying they rank for hundreds of terms on the first page yet they are not seeing traffic that reflects their authority positions. Analytics is the most important piece of code to have in your website as it gives you the most down-to-earth figures. Your advertiser need to know if your keywords are or are not being searched. This information makes smarter organic ranking campaigns possible by allowing you to target keywords that are benefitting you and cut out phrases that are wasting your resources and time. Make sure your SEO company is focused on more than just ranking a vanity keyword.
The outlined tips will help any individual or business compare, evaluate, and hire the right SEO company for the job. These tips may also help set you up to receive reports for evaluating services rendered or even net you additional services and reports that you may not have been offered. Just remember that SEO takes times. Just like body building, positive gains will build over time and sustained effort put into a site is the only way to reach your goals.
Contact NetSuccessUSA for any questions about SEO or internet advertising for your website at (800) 736-0081 or visit us at https://www.netsuccessusa.com/
With a global presence and a dedicated team of experienced SEO professionals, NetSuccessUSA has developed into one of the most adaptive internet marketing agencies on the market. We work with our clients to identify the best approach for marketing each individual site through proven marketing strategies and in-depth analytics. NetSuccessUSA clients include hundreds of international businesses and several Inc. and Fortune 500 enterprises.
Media Contact: Robert Kafka, Net Success USA, 1.818.661.4323, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Net Success USA
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 12, 2016 10:00 PM EST Reads: 242
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 12, 2016 09:45 PM EST Reads: 385
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 12, 2016 09:00 PM EST Reads: 132
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 12, 2016 06:00 PM EST Reads: 403
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 12, 2016 06:00 PM EST
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Feb. 12, 2016 04:45 PM EST
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 12, 2016 04:30 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 12, 2016 04:30 PM EST Reads: 192
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
Feb. 12, 2016 04:15 PM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 12, 2016 04:15 PM EST Reads: 429
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 12, 2016 03:00 PM EST
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Feb. 12, 2016 02:15 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 12, 2016 02:15 PM EST Reads: 454
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 12, 2016 01:45 PM EST Reads: 234
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 12, 2016 01:00 PM EST Reads: 232